Darlene Babcock

Darlene babcock

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location of Darlene BabcockBoulder, Colorado, United States
Followers of Darlene Babcock2000 followers
  • Timeline

  • About me

    Marketing Associate Director at Moss Adams

  • Education

    • Salisbury university

      -
      Bachelor of arts (ba) psychology
  • Experience

    • Pwc

      Sept 2000 - Mar 2017

      Marketing Senior Manager responsible for marketing strategy and initiatives for the Create Unique Customer Experiences Business Imperative. Drive integrated marketing mix including brand and relationship development, integrated content, digital and social media and sponsorships. Developed and executed integrated marketing campaigns to promote US Technology Industry practice. Expertise in marketing strategy, integrated content creation and distribution, video production, digital and social media, communications, project management and impact/ROI. Designed and led campaigns focused on a marketing mix and strategy across lines of service, solutions and priority accounts. Marketing campaigns were designed to build and enhance relationships, enhance the firm's brand and promote capabilities and services. Focus on client programs, events and large corporate sponsorships such as AT&T ProAm and U.S. Open.

      • Marketing Senior Manager, Customer Consulting

        Jan 2016 - Mar 2017
      • Technology Sector Marketing Manager

        Oct 2012 - Jan 2016
      • Silicon Valley Marketing Manager

        Jan 2003 - Oct 2012
      • Recruiting Associate

        Sept 2000 - Jan 2003
    • Moss adams

      May 2017 - now

      Responsible for marketing strategy and implementation to support the employee benefits plans practice. Created in 1974, the same year ERISA was established, our employee benefit plans team has grown in size and complexity to meet the emerging needs of our clients. Our specialists annually audit more than 1,800 benefit plans, ranging in size from small plans to those with more than 100,000 participants and over $5 billion worth of assets. Marketing Manager responsible for developing a marketing strategy for the Northern California region. Includes developing and implementing a regional integrated plan and budget for all offices in the region. Responsible for overseeing and evaluating all advertising, PR and events and sponsorships. I collaborate with my peers to develop consistent processes and approaches that are applicable across the firm.

      • Regional Marketing Associate Director

        Jul 2024 - now
      • Marketing Senior Manager and Regional Marketing Team Leader

        Jan 2021 - Jul 2024
      • Marketing Senior Manager, Employee Benefit Plans

        Jan 2019 - Jul 2024
      • Regional Marketing Manager, Northern California

        May 2017 - Jan 2021
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Darlene Babcock
      Chairman's Award PwC Jan 2005
  • Volunteer Experience

    • Volunteer

      Issued by Camp Cocker Rescue on Feb 2011
      Camp Cocker RescueAssociated with Darlene Babcock
    • Teaching financial education and entrepreneurship in Belize

      Issued by PwC on Jul 2012
      PwCAssociated with Darlene Babcock