Experience

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  International bio-tech

  Mar 2013 - Apr 2014

  Business executive

  -Bridged customers, the DNA sequencing service suppliers and technical supports in China to facilitate smooth transactions and maintain good relationships. -Created a database of more than 1500 contacts from 14 research departments for the start-up’s market expansion.

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  Joe green ltd

  Dec 2014 - Mar 2015

  Designer

  -Designed 200-page catalog featuring the company's projects and products.-Liaised with the CEO and multi-functional teams to manage media assets and data.

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  Bushiroad inc.

  Sept 2015 - Dec 2017

  Over and above my brand development responsibilities, I lead major projects: Bushiroad Exhibition at CharaExpo 2017 (Japanese Anime, Manga, Games & Cosplay Event)- Led the team in charge of the exhibitions of the company's 6 flagship projects, from concepts to build up and execution.- Curated and planned activities for each booth, with over 10,000 visitor participation over the 2-day event.- In charge of hiring and managing 41 temporary event staff.School Outreach Program & The Kidz Academy Singapore (collaboration with SPH)- Sparked brand awareness on over 12,000 primary school kids (100% brand target market) through interactive general assembly talks on character building with Future Card Buddyfight at 20 schools in Singapore.- Marketed the game with educational approach in The Kidz Academy children education fair, featuring workshop sessions and mascot meet & greet. Show less Plan and execute brand development activities for Future Card Buddyfight, including:Campaign Planning- Collaborate with executives from various teams to brainstorm, plan, and execute promotional campaigns that boost sales and brand presence.- Communicate with game producers in the Tokyo headquarter office to propose marketing directions, as well as satellite offices in Germany and USA to execute worldwide campaigns.- Manage special projects with distributor handling Singapore, Malaysia, and Indonesia (regions with largest market share of the brand) e.g. School Outreach Program and Red Packets Campaign.Social Media Management- Create, curate and schedule brand-specific contents to engage fans on Facebook and Twitter.- Set up Facebook advertising to hype events and product releases.- Live event reporting at events such as game tournaments and conventions.Content Marketing- Write for online weekly column of one of the company's flagship products- Create and update website pages using HTML and Adobe Photoshop- Producer of a Fanbook joint-project with Shogakukan Asia, a major publisher- Principal editor of Guide for Retailers, a publication dedicated for our clients to grow customer base and increase revenueEvent Management- Collaborate with regional partners to execute large-scale events across 25 cities worldwide.- Planned and executed activities for exhibitions, e.g. Anime Festival Asia and SJ50- Was in charge of management and logistics of shop-event support system for over 1700 partners globally. Show less

  • Marketing Team Leader / Brand Manager

    Apr 2017 - Dec 2017

  • Marketing Executive

    Sept 2015 - Mar 2017
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  Sparkline

  Jan 2018 - Sept 2019

  ✓ Growth: Identify client’s business goals, their roadblocks, and map them with analytics solutions. Expand Sparkline’s presence within the client’s organization.✓ Account & Project Management: collaborate with internal teams (analysts, engineers, data architects) to ensure satisfactory, timely delivery of projects. Manage relationship with 100+ stakeholders across 10 clients. ✓ Thought Leadership: research and craft knowledge sharing presentations on steps to climb the analytics maturity ladder. Lead Quarterly Business Reviews for clients and Speaker Series sessions at media & creative agencies Show less

  • Account Manager

    Aug 2018 - Sept 2019

  • Junior Account Manager

    Jan 2018 - Jul 2018
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  Thoughtworks

  Nov 2019 - now

  What I do:- Develop product roadmaps through alignment with client’s business, product, tech stakeholders / SMEs- Influence clients to ship the most valuable product first, using frameworks and trade-offs- Translate business requirements into small stories for development- Manage teams, driving ways of workings toward agile development best practices- Wear various hats - project manager, designer, quality analyst - as needed to unblock progressOther activities:- Thoughtworks SEA Leadership Team Rotating Member in 2022: host monthly Townhalls and ran other operational initiatives- SEA Business Analyst community lead: organised events, talks, and pairing programs- Women in Leadership Development Program (WiLD) Show less Key projects include:- Drafted the blueprint for modernization of an nation-wide IaM product. I identified key areas of work mapped to client's technical pain points and business opportunities. This has now translated into three parallel streams of work for 30 consultants.- Lifestyle app used by 3M+ users: Managed the data migration project, ensuring large datasets (scale: >4TB) are safely transferred to the new platform. Presented simplified explanation of technical approach and challenges to business stakeholders and come up with mitigation for bad data.- National medical records app: I was the main coordinator between 7 teams in Singapore and India to ensure we meet the compliance deadline for cloud migration. The success of this project serves as proof-of-concept for offshore engagements, now staffing 100+ roles in the account. Show less

  • Lead Business Analyst

    Jul 2023 - now

  • Senior Business Analyst

    Jul 2021 - Jul 2023

  • Business Analyst

    Nov 2019 - Jun 2021