Experience

• 

  Springbord

  May 2019 - Jun 2019

  Project intern

  Project type : Market Research for product development/service expansion

• 

  Springbord

  Jan 2020 - Dec 2021

  Digital marketing executive

  Digital Strategy Development:1. Digital Marketing Planning: Develop and implement comprehensive digital marketing strategies aligned with overall business goals.2. Audience Segmentation: Identify target audiences and create audience personas to tailor marketing campaigns effectively.3. Competitive Analysis: Conduct competitor research to gain insights into market trends and opportunities.4. Content Optimization: Optimize content for search engines (SEO) and ensure consistency in brand messaging and tone.Social Media Management:1. Social Media Marketing: Plan and execute social media campaigns, including content creation, posting schedules, and engagement strategies.2. Community Management: Foster and engage with online communities, responding to comments, messages, and user-generated content.3. Social Media Analytics: Monitor and analyze social media performance using tools like Facebook Insights, Twitter Analytics, and Instagram Insights.Search Engine Optimization (SEO):1. Keyword Research: Conduct keyword research to optimize website content and improve search engine rankings.2. On-Page SEO: Optimize website pages for search engines, including meta tags, headers, and content.3. Off-Page SEO: Build backlinks and manage link-building strategies to improve domain authority.Analytics and Reporting:1. Data Analysis: Analyze digital marketing data using tools like Google Analytics and provide actionable insights.2. KPI Tracking: Monitor and track key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.3. Report Generation: Prepare regular reports for stakeholders, summarizing campaign performance and recommendations for improvement.Website Management:1. Website Updates: Coordinate and execute website updates, ensuring a seamless user experience.2. Conversion Rate Optimization (CRO): Implement CRO strategies to improve website conversion rates and user engagement. Show less

• 

  Digital gratified

  Dec 2021 - Aug 2024

  Search engine optimization team lead

  Business Analysis and Strategy1. Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitor strategies. Analyze data from Google Analytics and other sources to gain insights into user behavior, traffic patterns, and conversion rates.2. Data-Driven Decision-Making: Utilize Airtable, MS-Excel dashboards for data analysis and visualization, translating complex data into actionable insights. Provide recommendations for adjusting link building and guest posting strategies based on data findings.3. Business Alignment: Collaborate with stakeholders to align SEO goals with broader business objectives. Ensure that link building and guest posting strategies support the company's growth and revenue targets.People and Project Management1. Team Leadership: Lead and mentor a team of SEO specialists, including link builders and content creators. Set performance goals, provide feedback, and facilitate professional development.2. Project Planning: Utilize project management tools like Asana to plan and schedule link building and guest posting campaigns. Define project milestones, assign tasks, and track progress.3. Resource Allocation: Allocate resources efficiently, including budget and personnel, to optimize link building and guest posting campaigns for maximum impact.4. Cross-Functional Collaboration: Collaborate with content creators, designers, and developers to ensure that link-worthy content is produced and optimized for search engines.Link Building and Guest Posting1. Link Acquisition Strategy: Develop and execute effective link acquisition strategies, including outreach to authoritative websites and negotiation of guest posting opportunities.2. Quality Assurance: Ensure the quality and relevance of acquired backlinks by evaluating linking domain. Show less