Gisèle Kirtley, M.A.

Experience

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  The Write Ink

  Jan 1995 - Jan 2002

  Technical Writer, Freelance Journalist

  Wrote a variety of technical documents for several clients including GE (software user manuals), Carlisle Engineering (ground-based satellite deployment manual), NRG (corporate training materials), and more.

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  GE Global Research Center

  Feb 1998 - Jun 2002

  Technical Writer/Editor (Contractor)

  Developed a process for creating and updating internal software documentation (user manuals) and accompanying software record books, which detailed the code development.

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  IEHP

  Jan 2003 - Jan 2004

  Senior Copywriter

  Wrote content for various marketing and educational materials such as newsletters, brochures, direct mail pieces, and Web site content.Audiences included health care subscribers and physicians who provided care.Generated editorial calendar for and wrote monthly press releases.Teamed with creative group to develop and implement marketing campaigns.

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  ESRI

  Jan 2004 - Jun 2010

  This role was as a development editor responsible for helping authors develop, design, and implement software training courses. We identified learning outcomes, lectures, software exercises, and quizzes to check for understanding. As editor, I had the final review before production and supported authors in confirming data permissions and wrote the facilitator guides for instructors.For one of the flagship courses, I was given the opportunity to author a course update and worked with a fellow editor. It was a fantastic role reversal that gave me great insight to both sides of the equation. I am a better writer, editor, and course developer thanks to this experience. Show less

  • Technical Editor, Education Services

    Mar 2008 - Jun 2010

  • Web editor

    Jan 2004 - Mar 2008
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  Freelance

  May 2009 - Feb 2015

  Technical Writer & Editor

  I worked with various clients to help them meet content strategy goals as well as write and edit copy. This work included social media strategies, press releases and editorial calendars. Content assignments included blogs posts and syndicated articles.My clients included a cloud service provider, professional race car driver, a software provider for legal data management and a hotel at a ski resort in the French Alps.

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  University of Redlands

  Jun 2010 - Oct 2014

  Web Manager

  In my first three months, I helped launch the new website, which included leading a team of 11 to build the navigation structure and migrate content from the former website. Within that time, I also developed and led a campus wide training program for 200 web editors. I then created a train-the-trainer program to empower student interns to lead classes.I unified our social media presence and established a web and social media analytics reporting structure for executive management. Our collaborative social media team won a gold award for best use of social media. Show less

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  Sage

  Feb 2015 - now

  Senior Content Specialist (Technical Writer)

  As a member of a global team, I work with cross-functional agile teams to determine content requirements and guidelines for Sage global products and services. My current focus is on providing documentation for Sage X3 (ERP) in the international finance and compliance domain.I collaborate with teams across North America and Europe to improve the content lifecycle in areas such as authoring techniques, content organization, and structure for reuse, localization, and multi-channel delivery.