Sonal Srivastava

Experience

• 

  Defence Institute of Physiology and Allied Sciences , DRDO

  Mar 2016 - Apr 2016

  Summer Trainee
• 

  Performics India

  Dec 2016 - Dec 2018

  Associate
• 

  Omnicom Media Group

  Feb 2019 - Apr 2021

  Executive -Digital planning
• 

  PivotRoots

  May 2021 - Feb 2022

  Assistant Manager -Digital marketing
• 

  ET Money

  Feb 2022 - now

  Sr. Growth Marketing Specialist at ET Money

  Driving growth strategy for digital media to scale monthly Revenue.❖ Evaluation of marketing campaigns, channels, affiliates to drive effective CAC across web & app.❖ Building user journeys for free trial customers to drive user engagement & growth.❖ Managing brand marketing campaigns on digital to drive incremental reach/frequency overtraditional media.❖ Development and implementation of customer acquisition strategies to support growth of ETMoney including acquisition of new customers and partnering with CRM team on retention andengagement.❖ Develop a pipeline for innovation across marketing channels, promotional offers, and messaging,using A/B and multivariate tests.❖ Utilization of CRM database effectively for Email, SMS and push notification campaigns to driveimprove reactivations and reduce churn users.❖ Partner with Marketing Analytics team for campaign analysis, which includes response tracking,user journey and conversion funnel via tools like Web engage, Google analytics, Appsflyer❖ Partner with Marketing Analytics team on all campaign ad hoc analyses, which includes responsetracking and campaign reporting.❖ Partner with internal & external creative teams to develop integrated marketing messaging andcreative execution. Show less