Martin Brath

Experience

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  IBM

  Jan 2015 - Jul 2016

  Sales Support

  ▪️ A role involving account management and sales support▪️ Business Partners from Germany that were reselling IBM servers were managed by us▪️ Coordinating of business partner project completions internally

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  Johnson Controls

  Oct 2016 - Jan 2018

  Business Analyst

  Johnson Controls is a 140 year old company that produces HVAC and security equipment for buildings▪️ I was part of the finance department, responsible for the outstanding accounts of business partners▪️ Supporting the German market

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  LR Europe

  Jan 2018 - Oct 2018

  Marketing Manager

  In 2018 I supported the expansion of the LR brand with an array of online marketing activities and lead generation. This included▪️ Lead generation▪️ Social media management of relevant channels▪️ LP changes▪️ Google Tag Manager and Google Analytics setup and conversion tracking

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  Front Row Slovakia

  Nov 2018 - Apr 2021

  B2B Growth Marketer

  BizMut Marketing GmbH is a B2B marketing agency, based in Hamburg.📍 The company counts as a thought leader in B2B marketing on the German market 🇩🇪📍 BizMut is part of the Finc3 group, one of Germany's top agencies. The other companies in the Finc3 group focus on E-commerce and Amazon advertising, CRM and Analytics, which allows for a wide variety of marketing services that can be offered to clients💡 Our main service within BizMut is creating a holistic B2B marketing strategy to our clients▪️ This encompasses account based marketing, lead generation, campaign setup, campaign management, tracking setup and analytics▪️ It often involves support with lead management and lead nurturing▪️ Marketing channels include Google Ads, Facebook Ads, LinkedIn, Twitter, Reddit, Xing, Adroll, Instagram, Quora▪️ Account Based Marketing is one of the most used strategies across clients Show less

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  Front Row

  Dec 2019 - Oct 2020

  B2B Lead Management and CRM Support

  The Finc3 Marketing Group is among the top CRM and lead management experts on the German market.📍 They are among the most cited professionals in the industry, with a multitude of presentations, podcasts and guides published covering their insights.📍 Their approach is “high-end CRM with low-cost tools.”In 2020 I was working with their CRM experts to build up a subject matter expertise in lead management and support them with relevant topics📎 Lead management encompassed all steps that help guide a generated lead towards a conversion and beyond - toward becoming a brand ambassador📎 Structuring leads within a sales and marketing CRM📎 Creating automation workflows that help maximize the efficiency of the lead qualification process and free up capacity for the sales team📎 Help with lead scoring topics Show less

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  Kraftvertising

  Mar 2021 - now

  Founder | B2B Digital Marketer

  Kraftvertising is a dedicated B2B digital marketing agency, based in Bratislava.⚡ B2B SaaS advertising⚡ Marketing for tech startups on global markets💡 Paid search and paid social📍 Google, LinkedIn, Capterra, Facebook, Bing, Quora, Twitter advertising⚡ Enterprise level software marketing⚡ Demand generation and lead generation📍 Tracking and analytics🇩🇪 Specialised for the German market