Ausaf Ahmed

Experience

• 

  MARO Tandoors

  Jun 2016 - Jun 2018

  Head Of Marketing
• 

  PakWheels.com

  May 2018 - May 2019

  Marketing Analyst

  • In charge of running all lead and branding focused search and display campaigns on Google and Facebook Marketing Platforms• Implemented a detailed system of 400 Search campaigns pulling in 2000 leads a day• Generating AD copies and Sitelinks including targeting strategies and keywords• Targeting competitor businesses with campaigns and tweaking all campaigns to lower the Cost per Lead from 0.24$ to 0.09$• Implementing a structure of lead and brand focused display campaign in an attempt to target Cities that had a weak presence of the company• In charge of running all sale campaigns for the PakWheels Auto parts & Accessories page• Extensive SMS and Newsletter marketing campaigns for lead abandoners from the website• Strategizing all Push Notification (Their purpose and content) and executing them• Implemented a detailed structure in Google Analytics and Data Studio to automate reporting and optimize lead costs Show less

• 

  Telenor

  Jun 2019 - Feb 2021

  In this new role, I will be managing the strategy, execution and analysis of campaigns on all digital channels for the entire digital portfolio of Telenor Pakistan (Mobile Agriculture, Gaming, Content and Partnerships). In addition to this, I will continue to focus on the organic growth of these products and reducing their churn by leveraging Telenor's own assets as well as App Store optimization. To make all of this possible, I also engage with the technical side of analytics and assist partner and internal products to set up proper attribution channels and data points that will be used to run guided campaigns with emphasis on CPA and ROI. Show less

  • Digital Growth Marketing Lead

    Jul 2020 - Feb 2021

  • Digital Marketing Executive

    Jun 2019 - Jul 2020
• 

  JazzCash

  Feb 2021 - now

  • Played a pivotal role in JazzCash’s business turnaround by effectively reducing budgets by 85% while also growing the App active base by 39% since the start of 2023 effectively reaching the highest-ever number of 8.5M App MAU• Developed a comprehensive Customer Lifetime Value (CLV) model for the App users, enhancing user acquisition, engagement, and reactivation strategies in turn contributing to sustainable revenue growth.• Successfully orchestrated a TikTok influencer campaign with 25 influencers, significantly boosting brand awareness, topof-mind recognition, and promoting new use cases for the JazzCash app.• Implemented a K-Means clustering-based churn prediction model, enabling timely and targeted campaigns that resulted in substantial reductions in both churn rates and expenditure on churn mitigation efforts, effectively reducing the spending on about-to-churn users by 68%• Created an innovative, partner-exclusive, in-app ad-tech network, establishing a new revenue stream set to generate 600 million rupees by 2025, contributing significantly to the company's financial growth in 2024 and beyond. Show less • Responsible for the Growth of the JazzCash App holistically. Managing reactivations, retention, new acquisitions and churn to increase the MAU base and achieve a 50% base penetration target• Helped grow app base to the largest ever fintech app base in Pakistan• Creating user lifecycle and reaching them on multiple lifecycle points through multiple mediums including SMS, Digital Marketing, CVM, Push Notifications and creating a feedback loop using analytical tools such as Mixpanel, Firebase, Google Analytics and AppsFlyer• Reduced churn for the app by 18% by incentivizing user activity on different steps of dormancy statuses.• Optimized campaigns by revaluating user touchpoints and reduced spend by 28% Show less Main responsibilities include:- Ensuring smooth and error free flow of data from the frontend and the backend to the data warehouse- Ideating and generating reports and dashboards that help the SME team in keeping track and achieving their goals- Map user journey throughout the app using funnels to identify drop-offs and abandons and suggest appropriate fixes to the product team to make the app more sticky- Deep dive and analysis on usage data of the App and USSD in order to analyze trends and troubleshoot any dips- Converting USSD based users to App Users while also increasing the number of transacting users on the App- Implementing Mixpanel in JazzCash Apps to provide end to end user tracking- Designing and automating dashboards in Tableau for management reporting Show less

  • Manager App Growth

    Jan 2023 - now

  • Expert App Growth

    Feb 2022 - Apr 2023

  • Expert Product Analytics

    Feb 2021 - Feb 2022