Ryan Parkes

Experience

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  Goodman Fielder

  Nov 2016 - Feb 2017

  Marketing Internship

  Completed an internship at Goodman Fielder, primarily working within the Bread group.Part of my responsibilities included:- Created social profiles and planned content calendars.- Planned core campaign activations amongst key brands.

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  Adhesion Ltd

  Nov 2017 - May 2019

  Digital Campaign Manager

  Adhesion is a long-standing digital agency, offering full-suite digtal marketing solutions to the SME business sector.The role entailed managing a varied portfolio of clients, from local service business to ecommerce stores and international businesses.Skills involved with campaign management included a mix of client-facing and technical components.A typical day in the life could include new campaign builds, event tracking set-up, client phone calls, client meetings, campaign optimizations, exploring further growth opportunities, and daily campaign tracking and management.Tools used: Google Ads Platform, Facebook Business Manager, Google Analytics, Google Tag Manager, Google Data Studio, Bing Ads, Linkedin Ads, Google Search Console. Show less

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  Overdose.

  May 2019 - Feb 2020

  Performance Marketing Manager

  - Strategised & implemented paid advertising campaigns across the Facebook network, Email, Google Search, Google Shopping & Google Display to achieve client goals and KPIs.- Managed & optimised ad campaigns from analytics & data insights.- Conducted consulting sessions to help internal client teams implement advertising best practices, scale business & meet KPIs across Google Ads & Facebook platforms.- Work as a strategic partner with clients: presenting data insights, recommendations & planning monthly/yearly activity.- Creating & implementing campaign strategy briefs to deliver strong KPIs across crucial ecommerce periods. Show less

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  Online Asset Partners

  Mar 2020 - May 2021

  PPC Specialist

  In this role, I was the primary PPC specialist for the agency, with support from the general manager and PPC contractors. I managed a portfolio of varied clients, from service businesses to e-commerce, to international brands, addressing multiple markets, both domestic and international.Responsibilities:- Campaign creation, management & optimisation.- Client communication & meetings.- Sales assist, creation of media plans, strategy documentation & audit documents.- Monthly planning of client optimisation strategy.Some of my achievements:- Setting up PPC systems to be adhered to by the wider PPC team, including restructuring MCCs, access levels and security measures, reporting & task management.- Built out a paid social offering for the agency.- Integral in success of onboarding new clients:- Leaving the PPC branch in a fit state that was ready to be expanded upon.Tools used: Google Ads, Google Analytics, Google Tag Manager, Google Data Studio, Facebook Business Manager, Hotjar, Asana, Google Optimize, Wildjar. Show less

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  Lime Digital

  May 2021 - Sept 2024

  Partner | Director of Paid Media

  Established the Paid Media Department for Lime Digital.- Created a set of best practices and processes for paid media team.- Responsible for training and management of paid media team.- Setup all client reporting dashboards, analytics stacks, and conversion tracking.- Responsible for strategic directives for clients, including media plan creation, platform selection, budget allocation.- Audited prospective client accounts, setup new campaigns, managed & optimised campaigns on an ongoing basis. Show less

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  Ryan Parkes Consulting

  Jan 2023 - now

  Marketing Consultant

  I partner with ambitious businesses to help them grow through PPC.Services offered:- PPC Audits- PPC Management- PPC Coaching- Advanced Analytics & Conversion Tracking- Digital Strategy

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  Spark Foundry NZ

  Sept 2024 - now

  Senior Search Director