Fernando Marin

Experience

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  Sitel

  Jul 2002 - Feb 2004

  Acted as a Team manager, responsible for overseeing and supervising the entire operation for a 20 employee multicultural Team. Was in charge of the Sprint PCS USA US $3.5 million collections, attending 2.4 million users per year, achieving production goals and client standards. Improved and implemented clients representative skills decreasing the clients cash risk. I was responsible for the quality standard achievements established by SPRINT PCS USA. Designed and implemented KPIs Excel Sheets and talent evaluation

  • Operations Team Manager CANADA

    Apr 2003 - Feb 2004

  • Quality Professional-CANADA

    Jul 2002 - Mar 2003
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  HP

  Mar 2004 - Aug 2004

  Sitel-MCA Regional Account Rep

  Responsible for MCA (Multi Country Area – South-Central America and the Caribbean) with regional corporate accounts such as Shell Oil, British Petroleum, Bank of America, Bank of Boston, Citigroup, KPMG, Roche, DHL, ABN Amro Bank, Bayer, Telefonica, Bell South, Nestle, Telmex among others. Responsible for the creation, design and execution within marketing strategy involving every different HP product and Clients needs, in charge of the follow-up of global corporate agreements.

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  IBM

  Sept 2004 - Oct 2010

  Responsible for Mexican Corporative Accounts in the distribution sector. Among these Corporate Accounts are: Aeromexico, Mexicana, EDS, Palacio de Hierro, Electropura, Mixup, El Globo, Sabritas, Servicios Liverpool, Officemax, Comercial Mexicana and Grupo Modelo. I am in charge of the design, creation and execution strategies for IBM product portfolio and the relationships within IBM’s Mexican accounts. The commercial proposal preparation and follow up; and semimonthly visits with IT Managers, purchases and projects in Mexico City. Show less

  • Account Executive – Colombian FSS Cluster

    Jan 2008 - Oct 2010

  • Account Executive – Colombian Multi-industry Sector

    Jan 2007 - Dec 2007

  • Account Executive – Distribution Sector

    Sept 2004 - Dec 2006
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  LG Electronics

  Oct 2010 - Mar 2012

  B2B Business Solutions Manager

  Development of marketing strategies, channel development, strategic alliances, marketing, servicing, maintenance, GTM, inventories, new products and corporate solutions. Competitive Analysis, Benchmarking, KPI's, logistics and BRM (Business Relationship Management). Optimize LGE commercial interaction with customers and business partners, focused on vertical market and established relationships, development of standards and procedures that promote simplicity.

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  Alfred Kärcher GmbH & Co. KG

  Apr 2012 - Dec 2015

  Country Manager / CEO

  Initiate and implement ALFRED KÄRCHER GmbH & Co in Colombia. General Manager / CEO, responsible for negotiating with the local distributor, consolidate the team for finance, administration, logistics, customer service, sales, after sales, human resources, legal. Renovate and implement the facilities, show room and service center. Develop service center country wide. Develop sales strategy, MKT, service; training for both H & G and Professional Responsible for B2B & B2C, business and corporate agreements, pricing strategy, discounts, customer classification. Oversee the full operation of the company and act accordingly to maximize profit and revenue. Show less

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  Marketaste

  Jan 2016 - Mar 2017

  Director

  Digital Marketing, Trade Marketing & Shopper Marketing, Defining and executing a marketing mix, to change shopping behavior in order to drive the consumption.Responsible for starting and implementing the company's operation, defining and executing the combination of market strategies in order to change the behavior of the consumer to increase sales at a transversal and vertical level. Audit, compare, correct, reinvent and socialize in social networks based on market strategies and real-time consumer feedback. Show less

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  Cognitiva IBM Watson Strategic Partner

  Mar 2017 - Oct 2017

  TOPC Cognitive Business

  Responsible for Multi-Industry Corporate Accounts (Financial, Health, & Automotive), designing, strategy creation and implementation of WATSON portfolio solutions. In charge for the relationship with c-level. Quota Management and KPI’s goals compliance.

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  Independent Consultant

  Nov 2017 - now

  Business Consultant

  Compile, analyze needs, define functional specifications, develop models and supply processes in terms of profitability, efficiency, risk control, products and customers, additionally perform technical and functional projects in the SMB segment.

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  Nipro Medical Corporation

  Nov 2018 - Jul 2019

  Country Sales Manager

  Responsible for leading the company through the sales team and the different market access channels, to reach sales targets of US $ 30 million and identify new business opportunities and alliances.

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  Samana Group LLC

  May 2020 - now

  Chief Financial Officer

  Manage financial and administration activities to achieve financial goals. Develop business plan, timeline and budget to perform financial projects. Monitor and manage expenditures within allotted budget, Cashflow, Capex, Opex and Hedgings.Merger & Acquisition (M&A)