Stephane Tounouga

Experience

• 

  Guinness Cameroun SA

  May 2004 - Feb 2006

  Marketing Team Leader

  Activities cycle briefs implementation; Merchandising activities planning & management; competitive intelligence National reporting; teambuilding activities development & monitoring of stock & Reward items reconciliation process.

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  Proximity SA

  Feb 2006 - Oct 2006

  National Field Activities Manager for Customer GCSA

  Development of activities monitoring tools (reporting sheet, data analysis)- Budget management ; Reward Items management; promoters recruitment, assessment & database management.

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  Diageo Africa Hub ( Guinness Cameroun SA )

  Oct 2006 - Nov 2018

  * Achieves volume, share, distribution and rate of sales targets by territory* Ensures Vanteams journey plans achievements with customer callage targets (Effectiveness & efficience coverage)* Drive Salesteams to correctly manage revolving credit generating added value sales* Engage the Partner through annual business plans with clear strategies that are aligned to company with periodically evaluations including financial*Effective planning,capability development, management of Salesteam. Show less

  • Distribution Supervisor

    Jan 2010 - Nov 2018

  • A.Sales Development Manager

    Feb 2011 - Mar 2012

  • Distribution Supervisor

    Jan 2010 - Mar 2011

  • Retail Development Representative

    Oct 2006 - Dec 2009
• 

  MTN Cameroon

  May 2018 - now

  Transitioning from Performance Manager to Regional Sales Manager, I will leverage my analytical skills and team leadership experience to drive sales growth, enhance customer relationships, and align strategies across regions for improved performance and profitability.Managing and developing a team of 4 Territory Sales Coordinators L2 salary grade 14 (Cat 10) in charge of regional areasManaging Digital partner covering whole region (province) with under him organisational structure of 90+ ressources ( internal staffs and independent) addressing Pos universe of 7k Pos generating monthly revenue of 600Mn + Show less - Managing the transformation of Classic Partners to Digital in Airtime Distribution (Annual Working Capital 12 kkk) - Achieve Financial KPAs of Digital Partners ( Prepaid Sales, Gross Connections,datas & devices) - Customers KPAs (Retail channel Management &Partner transformation ( Territory rationalization supported with constant availability & credit facility revolving to consistently support Partner growth)- Initiate Direct to Retail model through -7.5% commission reduction - Initiate & Support "Mental" Transformation of Partners to embrace Digital model leaded by Mobile Money Services, Data & Device penetration - Periodic Training & refreshs of the Saleforce on Customer styles and sales structured appointments- Direct to Consumers project for 2021 through Mobile Money platform with yearly saving incidence of 1bN and implications on value chain of our digital partners- Go To Market of all our crossfunctional departments and Sync with them (Marketing,Customer services,Technology...) Show less • Implement the sales strategy within the South West and Moungo environment and ensure that regional targets across the full range of MTNC’s products is achieved. • Guide the team to achieve sales targets and ensure the availability of MTN products which is required to drive MTN’s growth aspirations. • Manage,Develop,Motivate a Team of 4 Sales Coordinators and 2 Service Center Supervisors respectively to deliver assigned targets and qualitatively provide the Best Customer Experience Show less - Responsible for the implementation, monitoring and evaluation of company performance indicators (GSM and Fintech) in accordance with the corporate strategy and splited to digital partners operating in commercial regions.- In charge of The implementation and monitoring of field activities aimed at improving this performance and the overall support provided to sales teams in terms of analysis, resolution and monitoring of operational problems and assessment of the quality of field deployment- Development of the Saleforce capabilities (internal and external) through effective and profitable training plans with the aim of delivering objectives linked to the various performance indicators- Leading a Team of 6 Coordinators ( Cat 10) piloting respectively BI (3) ,Channel units (3) (Sales ,Acquisition,Convenient) to drive Strategy goals and providing guidance & support to 13 regional sales managers across the country Show less - Provide guidance and support to regional teams t oensure qualitative recruitments and in accordance with TRB (state regulator) migration and ensuring target delivery- Provide guidance and support to regional teams to ensure qualitative recruitments and in accordance with TRB (state regulator)- Design stretched and regionalized offers according to customer segmentation in order to acceleraterevenue current estimated at 17Bn monthly average- Provide Expertise & Technology support to regional teams in order to drive GSM,Momo & datapenetration within subscriber base evaluated to 10.3M (millions)- Trade agency management on Trade execution projects (Salesforce engagement,KPI monitoring &evaluation) to ensure 100% delivery target- Design field market animations (periodic) to drive additional value with focus on systematic Momoconversion & Data subscriptionAchievements- USIM project ( Deployment of 100 resources on field to swap targeted and appointed 2G/3G subscribers into 4G with better customer experience and ASPU growth of +9%....+173fcfa)- Mtn Boost (Selling bundles at Point of sales with 5% (+3pp vs budget)- Subscriber base at 10.3M subscribers (102%) mastery of churn and +9% progression avg monthly- Direct to consumers allowing the subscriber to self recharge his Momo account and auto provide himself Airtime or data bundle 56% penetration (+2.5pp vsBudget) with12bN yearly saving to company- Data field activation ( 750 resources deployed nationwide converting Non data users into active data users with +27% vs budget in date revenue active data penetration +36%- Home project (Selling Mtn offers within residences (with motorized saleforce) to get them connectedand educating them to benefits of modern digital life) Show less • Redesigning Distribution roads of Distribution Partners (Monthly Revenue 2kkk) with +17% incremental on Coverage (ie 95% effective coverage) with High Value Customer Out of Stock reduction < 20% (Global universe 5000 Points of Sales )• Distribution Partners recapitalisation through personal funds reinjection (50%) supported by Recovery Plan of Sub Partners debts (20%) & Territory infiltration Clean ups (30%) • Direct to Retail implementation model with organisational transformation in the Digital Partner Structure with at least 24% safe realised in the Partner P&L (Digitalisation of the Value chain with 1% commission incremental in the old value proposition) • Upgrade of the High Value Customer Database ( Around 1200 Point of Sales) as from Gold to Platinum status/Silver to Gold as at 46% through Field actions & Loyalty programs • Acquisition program implementation within South West Region with continuous +2.2% Market Share increase (ie 1.1kk subs.) within Social crisis environment as from May to December 2017• Mobile Money penetration (72%) within HVC Network (HVC Pos) supported by Value Proposition • Cyclic management of customer re/identification crisis through Touch points created in strategic areas with qualitative ratio of 92% +• Designing of adapted value propositions To Partners with conséquent >0 Growth on month to month P&Ls Show less Initiate,develop and motivate the Growth and target achievement of regional revenue through facilities of Team of Regional Sales Coordinators in South West and moungo region in *trouble social crisis context*• 102% (Top 1 nationwide) Target achievement with + 30% Growth in subscribrner acquisition database in the Région severely impacted by social crisis and migratory exodus• + 27% sustainable Point of Sales creation• Business continuity driven in impacted areas crisis (37% Wright contribution) supported by contingency plan for our Partner To mitigate losses • Piloting and driving "Rebuild Trust" communication campaign in impacted localities To preserve intact our Partners business commitmentsImplement the Sales Strategy within South west & Moungo region and ensure that regional targetsacross full range of Mtn products are achievedManage and develop digital partners in the salesstrategy execution through targets assigned in variousKPIs (Financial ,non financial)Manage,develop and motivate a Team of 5 Territory Sales Coordinators & 2 Branch supervisors (Cat 10) to deliver assigned targets and qualitatively provide expected customer experiences at PoSAchievements- Market share increase YoY +4.3% with leadership position In South west market- Acquisition performances +15% vs Budget- Region upgraded yearly in revenue as from the 6th to 3rd rank /10 regions nationwide with +1bN revenue incremental with +13% vs budget- 1st contributor in terms of Data revenue-Best Mobile money penetration yearly Show less

  • Regional Sales Manager

    Sept 2024 - now

  • Channel Acquisition Management

    Jan 2020 - now

  • A.Regional Sales Manager South West and Moungo

    Nov 2018 - now

  • Manager Performance Management

    Feb 2024 - Nov 2024

  • Channel Management & Enablement | Sales Strategy

    Jun 2021 - Feb 2024

  • Coordinator Sales

    Sept 2017 - Nov 2018

  • A.Regional Sales Manager (Official Backup)

    May 2018 - Jun 2018