Krishan Nandal

Experience

• 

  Croma Campus Pvt. Ltd.

  Jan 2020 - Feb 2021

  Digital Marketing Intern
• 

  Skillbee

  Dec 2021 - Jan 2022

  Search Engine Optimization Executive

  🔍 Conducting off-site analysis of web SEO competition:📊 Analyzing and evaluating the SEO strategies implemented by competitors on external websites.🔎 Identifying their target keywords, content optimization techniques, and overall website structure.📈 Assessing the effectiveness of their off-page optimization efforts, such as link building and social media presence.🖥️ Utilizing various tools and techniques to gather data and insights on competitor activities.🔗 Good knowledge of backlink analysis:📚 Understanding the importance of backlinks in improving website rankings and organic traffic.🔍 Proficiently assessing the quality and relevance of incoming links to a website.🎯 Identifying potential opportunities for acquiring high-quality backlinks🧪 Utilizing tools and software to analyze backlink profiles, anchor text distribution, and link authority.📊 Using SEO tools to conduct performance reports regularly:📈 Utilizing industry-standard SEO tools like Google Analytics, SEMrush, Moz, or Ahrefs.📋 Monitoring and tracking website performance metrics, including organic traffic, keyword rankings, and conversion rates.📝 Generating regular reports to provide insights into the effectiveness of SEO strategies and identify areas for improvement.📊 Leveraging data-driven analysis to make informed decisions and optimize website performance.🔎 Research and analyze competitor advertising links:🕵️ Investigating and analyzing the advertising strategies of competitors.📈 Examining their paid search campaigns, display advertising, and other online advertising efforts.💻 Identifying the advertising channels, networks, and platforms utilized by competitors.📑 Evaluating the effectiveness of competitor advertising campaigns and extracting insights to enhance own advertising strategies. Show less

• 

  Kraftshala

  Jan 2023 - Jul 2023

  Marketing Trainee

  🎓 Education and Training:Selected as a part of a batch of 35+ students from all over India for The Marketing Launchpad Program Completed ✅ ~600 hours ⌛ of training across 22 weeks 📆.Modules completed ✔️: Marketing Basics, Facebook Ads, Google Search/Display/YouTube Ads, Amazon Ads.💻 Excel/Google Sheets Training:Completed training in Excel/Google Sheets covering operators, formulas, functions, pivots, vlookups/hlookups, and data validation, with Digital Marketing use cases for practice.🤝 Collaboration and Peer Engagement:Collaborated with peers from different backgrounds for various projects, workshops, and activities.Developed human skills such as time management and listening through collaborative efforts.📊 Facebook Ads Projects:📜 Created a 2-month media plan on Facebook with a budget of 1 Cr for Hershey's Exotic Dark Chocolate to drive awareness, consideration, and purchase from Amazon listings.📜 Strategized a media plan for Spotify to launch a new premium mini pack (RS 7 for a day & RS 25/week) and achieve a primary goal of 50k subscriptions in 3 months. The plan included campaign phasing, budget distribution, campaign structuring, audience targeting, and placements.💡 Google Integrated Project:📜 Strategized an integrated campaign across Facebook, Google Search, Display, and YouTube for Sony Liv with a budget of 2 crore to generate 25k app installs. The plan included platform selection, campaign objectives, buying type, targeting, and budget allocation. Show less

• 

  Dentsu

  Aug 2023 - now

  Analyst - Social Media Marketing

  Collaboration and Client Translation:🤝 Regularly liaised with onshore teams and QC to grasp project requirements and efficiently translated client needs onto social media platforms, ensuring effective executionData-Driven Reporting and Campaign Oversight:📈 Proficiently created reports aligned with campaign objectives and KPIs, closely monitored live campaigns, and made necessary adjustments for optimal performanceQuality Assurance and Insights:✨ Maintained a strong commitment to delivering high-quality results within agreed SLAs while extracting valuable insights from reports to enhance the onshore team's overall campaign strategies Show less