Luis Vazquez De Lara

Experience

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  Batak Academia de Musica

  Jun 2010 - Dec 2011

  Guitar Teacher

  • Taught electric and acoustic guitar for all levels.• Promoted the school by organizing a concert, encouraging student enrollment.• Implemented new topic lessons for guitar in order to accommodate the student's progress and developed new educational approaches.

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  Lobo Hilos de Costura

  Jan 2012 - Sept 2018

  Import Manager/Consultant

  • Coordinated the negotiation process and cost management between the firm, import agent & suppliers with China.• Managed all documents, payments, and terms of shipment needed in the process including price lists, incoterms agreements, packing lists, invoices, certificates of origin, bills of lading, and national/international bank transfers.• Successful negotiations with suppliers from Wenzhou, China to Puebla, Mexico on a regular basis.

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  Grupo de Exhibidores de Cine Metropolitano S. de. R. L. de C. V

  Jan 2012 - Jun 2012

  Intern in Finance and Accountiing

  • Provided support in organizing accounting data such as invoices, accounts payable and petty cash, this data was also used for the transition process of Enterprise Resource Planning Systems to SAP.• Supported other functional areas when needed, effectively researched pricing from competitors for the opening of future theaters, helped in the editing of presentations for internal auditing to employees and one magazine article for promotion purposes.

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  New Balance

  Jul 2013 - Dec 2013

  Internet Channel Analyst

  • Supported the development of Amazon, Zappos, and specialty Internet retailers using Diver, Amazon Vendor Central, and Zuul (Zappos) Information Systems.• Effectively initiated assortment planning for Amazon and Zappos leveraging Diver, Amazon Vendor Central, Zuul, and advanced Excel functions.• Responsible for advertisement placement tracking, identifying inventory availability, web site research and customer profile management, data validation, and the development of sales executive dashboards for footwear and apparel.• Identified and analyzed digital and social media marketing opportunities.• Supported sales, marketing, and social media analysis for the Run Disney Program “Enchanted Glass Sneaker” with Zappos. Show less

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  ASEB (Alzheimer's Services of the East Bay)

  Sept 2014 - Mar 2015

  Leadership Fellow

  •Successfully implemented a new ERP system as the project manager for improved data management.•Analyzed and presented executive campaign performance reports with optimization strategies for the future.•Coordinated a strategic growth project focused on enhancing community awareness with the board of directors and the executive director with the goal of ensuring communication and effective project development.•Supported marketing strategies, content development, physical and digital advertisements, press releases, event partnerships, and public relations with the Berkeley Chamber of Commerce with a focus on brand enhancement.•Successfully implemented a corporate social media strategy with the creation of a giveaway as part of an Alzheimer’s Disease Awareness campaign that increased engagement metrics effectively.•Effectively supported event management with ASEB’s partners organizing a fundraiser mixer, and an “Alive Inside” documentary screening. Show less

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  La Cuatro Records

  Feb 2016 - Sept 2016

  Business Development Specialist

  • Developed business models, positioning and sales strategies for all brands in La Cuatro Records.• Supported promotion and product sales, services, content and licensing for the artists within the record label.• Communication and marketing support for social media and promotion strategies.

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  Controvol

  Aug 2016 - now

  Music Supervisor and Composer

  • Marketing strategies & Project Management.• Music supervisor and composer.

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  Liverpool Live Music Census

  Feb 2017 - Feb 2018

  Team Coordinator

  • Part of the team responsible for organizing and carrying out the Liverpool section of the first UK Live Music Census aimed to measure live music’s cultural and economic value.• Recruited volunteers and led a team to gather data from musicians, venues, promoters and audiences.• Responsible for collecting data, compiling and managing the database of live events and venues.• Promoted and raised awareness of the project on social media, radio and a local magazine.• Contacted and liaised with venues to ensure their participation in the project.• Responsible for analyzing data gathered and compiling an affiliate census report for Liverpool’s results.• Gave a lecture of Liverpool’s results to music students at the Liverpool Institute for Performing Arts.• Participated in meetings and shared the venue database with BOP Consulting’s project that aims to establish a Music Office with the Liverpool City Council. Show less

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  Ditto Music

  Mar 2019 - Mar 2022

  • Head of Trade Marketing LATAM at Ditto Music • Trade Marketing Coordinator for Latin America at Ditto Music

  • Head of Trade Marketing LATAM

    Jan 2021 - Mar 2022

  • Trade Marketing Coordinator LATAM

    Mar 2019 - Jan 2021
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  Warner Music México

  Mar 2022 - now

  • Catalogue Manager

    Dec 2022 - now

  • Topsify Manager

    Mar 2022 - Jan 2023