ARINDAM BOSE

Experience

• 

  TheDigitalFellow

  Mar 2017 - Feb 2023

  1️⃣ Defining and mapping digital marketing workflows2️⃣ Designing and implementing digital processes3️⃣ Automating digital marketing tasks4️⃣ Monitoring and optimizing processes5️⃣ Creating and managing project timelines6️⃣ Managing project budgets7️⃣ Data management8️⃣ Streamlining Content management9️⃣ Performance measurement🔟 Process optimization1️⃣1️⃣Integration of digital marketing tools and platforms1️⃣2️⃣ Establishment and format creation of metrics and KPI1️⃣3️⃣ Analysis and optimization of performance1️⃣4️⃣ Agile Marketing Methodology Application1️⃣5️⃣ Quality check of Deliverables1️⃣6️⃣ Collaborating among cross-functional teams Show less 1️⃣ Brief & Pain Area Understanding2️⃣ Preparing SOW with Timeline and Milestones3️⃣ Day to Day communication with Client4️⃣ Day to Day problem solving and addressing various needs5️⃣ Periodic Reports and Insights6️⃣ Inter Departmental Co-ordinations7️⃣ Planning and Goal setting of Projects8️⃣ Developing detailed Project Plan with milestones9️⃣ Analytics and reporting on status🔟 Project Budget Management1️⃣1️⃣ Risk Management1️⃣2️⃣ Quality Check of Deliverables1️⃣3️⃣ Chasing deadline of deliverables🚩 𝟑𝟖 𝐁𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐭𝐨𝐭𝐚𝐥🏢 𝟑𝟐 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐢𝐧 𝐭𝐨𝐭𝐚𝐥🅰️ Corporate1️⃣ Premium Furniture Brand (B2C)2️⃣ Jewelry3️⃣ Steel4️⃣ Stock Broker5️⃣ Education6️⃣ Skin Care7️⃣ Private Coaching Institute 8️⃣ MBA School9️⃣ Automobiles🔟 Real Estate1️⃣1️⃣ Multiplex Chain1️⃣2️⃣ Infrastructure (Real Estate)1️⃣3️⃣ Super Specialty Hospital1️⃣4️⃣ Hospitality (Resort)1️⃣5️⃣ SAAS1️⃣6️⃣ School (Higher Secondary)1️⃣7️⃣ Online Pharmacy1️8️⃣ Online Insurance1️⃣9️⃣ Renewable Energy2️⃣0️⃣ HR Consultancy2️1️⃣Education Consultancy2️⃣2️⃣Life Insurance (Nepal)2️⃣3️⃣Manufacturing (Pipes)2️⃣4️⃣Skin Care2️⃣5️⃣Online Pathology2️⃣6️⃣Parental Control App2️⃣7️⃣Banking🅱️ Personal Branding:1️⃣ Wealth Management2️⃣ Bike Rider3️⃣ Ayurvedic Doctor4️⃣ Cinema (Actor)5️⃣ Sales Distribution Consultant Show less 1️⃣ 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 (𝐏𝐞𝐫𝐬𝐨𝐧𝐚) 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 (𝟗 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝟗 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬): 𝒊. Planning and Strategy 𝒊𝒊. Persona Questionnaire 𝒊𝒊𝒊. Persona Interview (1192 in total) 𝒊𝒗. Persona Card preparation 𝒗. Persona Analysis 𝒗𝒊. Keyword selection from Persona 𝒗𝒊𝒊. Buyers’ Journey Mapping 𝒗𝒊𝒊𝒊. Content Idea generation2️⃣ 𝐒𝐞𝐜𝐨𝐧𝐝𝐚𝐫𝐲 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 (𝟏𝟏 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝟗 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬) 𝒊. Keyword Research 𝒂. Keywords from Website 𝒃. Keywords from Content 𝒄. Keywords from Social Media 𝒅. Keywords from Keywords Planner 𝒊𝒊. Hashtag Research 𝒊𝒊𝒊. Post Frequency (Share of Noise) 𝒊𝒗. Price Strategy Comparison 𝒗. Demographics Comparison 𝒗𝒊. Product/Service Mapping & Extension 𝒗𝒊𝒊. SKU Mapping 𝒗𝒊𝒊𝒊. Heat-map for Analysis3️⃣ Content Research for Content Team4️⃣ Quora Research5️⃣ Blog Image Research6️⃣ Content Ideas mapping and finalization7️⃣ Search Engine Optimization (SEO)8️⃣ Social Media Marketing (Organic)9️⃣ Calculation of Customer Lifetime Value 🚩 𝟏𝟔 𝐁𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐭𝐨𝐭𝐚𝐥🏢 𝟏𝟑 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐢𝐧 𝐭𝐨𝐭𝐚𝐥🅰️ Corporate1️⃣ Medical Tourism2️⃣ MBA School3️⃣ Steel4️⃣ Stock Broker5️⃣ Education6️⃣ Music Learning7️⃣ Textile (B2B2C)8️⃣ Premium Furniture Brand (B2C)9️⃣ Automobiles🔟 Real Estate🅱️ Personal Branding:1️⃣ Mental Wellness Coach2️⃣ Marriage Counseling3️⃣ Author (Urban Studies) Show less

  • Digital Operations Head

    Mar 2020 - Feb 2023

  • Process Manager

    Mar 2019 - Feb 2023

  • Project Manager

    Mar 2018 - Feb 2023

  • Research Analyst

    Mar 2017 - Feb 2018