Michael Jozaitis

Experience

• 

  Marywood University

  Aug 2004 - Feb 2006

  Marketing Assistant - Research & Analysis

  Marketing research and analysis for university's online and traditional media marketing campaigns - radio, print, billboard, online, tv & viral.

• 

  Fox Broadcasting

  Jun 2006 - Oct 2006

  Marketing / Programming / Research Intern

  TV sales, programming, new business, advertising research & planning internship.The New Age Media station group includes FOX 56 WOLF-TV, Pennsylvania's CW - WSWB & WQMY MyNetwork TV.

• 

  Solid Cactus Web.com, Inc.

  May 2007 - Jun 2009

  Led a team of Sr. SEM managers responsible for management of top eCommerce SEM clients; strong focus on client-specific ROI goals.Brand clients of note: Everlast, Tiger GPS and Electrolux (Frigidaire). Strategically managed and optimized eCommerce search marketing campaigns on first & second tier search engines: Google, Yahoo!, MSN, Ask & MIVA. Managed accounts for maximum ROAS (Return On Ad Spend) / ROI though keyword generation, ad copy writing, content network optimization, site targeting and advanced bidding strategies.

  • Team Leader, Search Engine Marketing

    May 2008 - Jun 2009

  • Search Engine Marketing Manager

    May 2007 - May 2008
• 

  Merrick Towle Communications

  Jul 2009 - Jan 2011

  Search (SEM & SEO) Strategist / Analyst

  Researched, planned, managed and optimized online marketing (SEO, PPC, Social media) campaigns for real estate (new home and multi-family), education & energy clients.Clients of note: The Bozzuto Group, Kettler, The Bainbridge Companies, BGE, Essex Property Trust, Clark Turner Homes.

• 

  Havas Discovery

  Jan 2011 - Aug 2013

  Search, social & analytics. I led our search marketing team.Clients of note: Sonic Drive-In, Pearle Vision, Chase, IBM, Signs By Tomorrow, Roadnet Technologies (formerly UPS), Speakman Showers & Constellation Energy. Search, social & analytics. Hired when HAVAS was branded as EURO RSCG. Initial focus was SMB lead generation via paid and organic search marketing.

  • Sr. Digital Marketing Strategist

    Jul 2012 - Aug 2013

  • Search (SEM & SEO) Marketing Analyst

    Jan 2011 - Jul 2012
• 

  Marriott International

  Aug 2013 - now

  Digital product leader overseeing our Unified Search (Lucidworks Fusion), Product Catalog (Stibo) & Digital Asset Center (Adobe) platforms. Product Owner for our next generation product catalog (PIM/MDM) and enterprise search platforms. Leads program activation and execution for all Digital Services by Marriott programs: Foundations + Bundles, Signature +/++, DCOE services, The Ritz-Carlton, EDITION, MVC, etc. Ultimate responsibility for SEO, Creative/Functional Content,Merchandising + Support Disciplines. Manages team, agency partnership and programs to best-in-class quality, performance and SLA delivery. I lead the SEO, Content and Social Centers of Excellence in the Digital Services' Operations Team. Hotel website (HWS) SEO strategy within Marriott Digital Services (MDS), Marriott's cost-recoverable in-house digital marketing agency. Develop and operationalize SEO strategies and tactics for MDS' ~800 hotels ranging across Marriott's brand portfolio.I also serve as the HWS product technical SEO lead.

  • Sr. Director, Global Digital Platforms

    May 2024 - now

  • Sr. Director, Search + Catalog Platforms

    Feb 2022 - May 2024

  • Director, MDS Program Management

    Mar 2017 - Feb 2022

  • Sr. Manager, MDS Digital Strategy

    Mar 2015 - Mar 2017

  • Manager, MDS SEO Strategy (eMerge)

    Aug 2013 - Mar 2015
• 

  Yelp

  Jan 2018 - Feb 2019

  National Client Advisory Board Member (CAB)

  Advise, share insights and knowledge on how Yelp can best provide services, solutions and advance the product roadmap to benefit hospitality marketers.