Jon Ogden

Experience

• 

  Central Bank of Utah

  Oct 2004 - May 2006

  Bank Teller

  • Answered customers’ questions, resolved disputes • Balanced register daily

• 

  Brigham Young University

  May 2006 - Apr 2008

  Writing Center Tutor

  • Supervised a team of 10 tutors for two semesters• Tutored an average of 15-20 students per week • Mastered principles of copyediting

• 

  Brigham Young University

  Aug 2008 - Aug 2011

  Writing Teacher (Adjunct Faculty)

  • Taught 5 technical writing courses of 25 students (juniors & seniors) • Taught 8 persuasive writing courses of 20 students (freshmen) • Graded 20 pages of writing per student, per class, equaling 5,700 pages• Focused on principles of clarity and design

• 

  AllenComm

  Aug 2011 - Jun 2012

  Writer/Instructional Designer

  • Created 4 systems-training courses for a national bank• Copyedited documents and elearning materials• Mastered XML-based software and Adobe Captivate• Directed team of 8 designers during period of increased workflow

• 

  Bank Local

  Mar 2012 - Aug 2013

  Writer/Graphic Designer

  • Condensed bank research into sharable media for social media• Wrote 80+ blog posts about financial industry topics• Wrote a book promoting community banks and credit unions

• 

  MX

  Aug 2013 - Apr 2018

  • Wrote case studies and business cases used to close multi-million dollar deals• Ghostwrote and edited articles on behalf of executives for third-party publications• Managed freelance writers and writing from internal employees• Wrote white papers and blog posts while tracking CTAs and analytics• Created company landing pages, with an average conversion rate of more than 20%• Helped MX more than double SEO rankings for relevant keywords • Interviewed 60+ thought leaders in financial services for additional content• Built out personas and determined high-level strategy to reach prospects• Managed content strategy, video scripts, and brand messaging Show less

  • Director of Content Marketing

    Aug 2014 - Apr 2018

  • Copywriter/Analyst

    Aug 2013 - Aug 2014
• 

  Adobe Workfront

  Apr 2018 - Aug 2019

  Senior Manager, Content Marketing

  • Ghostwrote on behalf of executives and other internal and external subject matter experts• Helped increase monthly organic blog visitors by more than 275%• Reached top positions for all keywords critical to category creation

• 

  MX

  Aug 2019 - Jul 2021

  Head of Strategic Content

  • Wrote a series of ultimate guides, featuring original research, that resulted in 600+ marketing qualified leads per quarter• Ghostwrote on behalf of executives and other internal subject matter experts• Helped increase monthly organic blog visitors by more than 80%

• 

  UpliftKids.org

  Jul 2021 - now

  Co-Founder