Ekaterina Bazanova

Experience

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  SPN Ogilvy PR

  Oct 2005 - Oct 2006

  Account Manager at FMCG practice

  ▪ PR campaign implementation 360º for FMCG customers: Braun, Oral B, Baltika, Rexam▪ Close collaboration with Agency’s departments: Creative, Design, Event, Production, Media Monitoring;▪ Preparation and presentation proposals to the prospects; Participation in tenders; Projects Budgeting; ▪ Managing an assistant.

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  MEMRB

  Nov 2006 - May 2008

  Account Manager

  ▪ Processing and analysis of quantitative research data for B2C customers – Retail Audit, Distribution Check; Price Elasticity, Assortment Optimization, Market Forecast; preparation of regular reports; consulting;▪ Business Development; cross-selling of the Agency’s services;▪ Customers: Zewa, Sladco, Lactalis, Ehrmann, Schwarzkopf, Ansell.

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  Essity

  May 2008 - Jul 2018

  ▪ In charge of Tork brand - #1 in Workplace Hygiene.▪ Marketing Plan&Strategy 2018 development and control of implementation.▪ Management of assigned budget and P&L.▪ Participation and reporting at regional Marketing meetings and Line Management Team meetings.▪ Managing a team of 4 Brand Managers. Key achievements:▪ Successfully implemented planned activities in Q1-Q2 2018.▪ Reallocated responsibilities and introduced new principles of work for the team (regular meetings, face-to-face feedback, coaching sessions). Show less Regional role: Marcom coordinator Region East▪ MarCom from strategy to ROMI tracking – PR/ATL/BTL; trade shows, industry events, professional awards; dealers’ conferences; education campaigns, projects with KOLs, reputation management; content writing; printings and video production; corporate communications.▪ Digital marketing - website and extranet support; SEO, SEM, SMM; e-mail marketing; mobile apps development and support; e-commerce▪ Full-scale segment marketing campaigns▪ Participation and leading of cross-functional projects. Strong collaboration with European and local marketing counterparts, sales team, dealers and production sites. ▪ Participation in joint sales visits to dealers and large end customers to get market insights and translate it into customer value.▪ Managing a Junior Brand Manager.Key achievements:▪ Increased Tork Brand awareness to 85% (+22%; 2017 vs. 2008). ▪ Initiated a number of diversified Marketing activities, which resulted in over 500 PR publications.▪ NPD: successfully organized launch of 2 locally manufactured products from concept to shelf. Show less Regional role: Marcom coordinator Region East▪ Product management 360º - managed assortment matrix and pricing; supported sales and dealers; handled complaints. ▪ Trade marketing: sales promotions, motivational and loyalty programs for dealers and EC; ROI evaluation.▪ Elaborating and performing product&sales face-to-face trainings to dealers and sales team. ▪ Competitor analysis; brand and market tracking review; quantitative and qualitative research;▪ Handling of marketing, creative, digital, research, communications and event agencies. Key achievements:▪ Performed 10+ full-scale product and category launches▪ Received “Achievement of the year 2013” award for successful migration of Lotus Professional brand into Tork Business ▪ Developed e-learning platform - 10+ trainings for 1000+ users▪ Created from scratch Tork extranet and attracted 1000+ dealers’ employees as users. Introduction of extranet decreased number of telephone&email requests by 80%.The platform served as benchmark for developing Global Tork extranet. Show less

  • Acting Marketing Manager Professional Hygiene Russia&CIS

    Oct 2017 - Jul 2018

  • Senior Brand Manager Professional Hygiene

    Jan 2016 - Jul 2018

  • Product & Marketing Manager Away-from-Home division

    May 2008 - Dec 2015
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  Biosphere Corporation

  Jul 2018 - Jul 2019

  Head Of Marketing Department

  Launch and further development of professional Cleaning brand ‘Pro Service’▪ Development of Marketing plan&strategy 2019▪ Management of product matrix and price positioning▪ Control of key sales metrics▪ Cost optimizationKey achievements:▪ Initiated and led a project, which resulted in reduction of one of the category production costs by up to 30%.▪ Developed and conducted over 10 product&sales trainings; activated motivational program for the sales team and dealers. Result: 10 new partners in key regions and substantial sales growth +303% Aug’18 vs. Apr’19.▪ Launched 4 products that generate the largest volumes in terms of gross sales. Show less

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  SKF Group

  Aug 2019 - Jul 2020

  Head of Marketing and PR, Russia&CIS
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  Bagerstat Rus

  Jul 2020 - now

  Marketing Director