Vedang Hande

Experience

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  Beard Bros Digital Marketing

  Jun 2017 - Jul 2019

  Content Writer

  • Wrote content for social media and website blogs for brands from various sectors.• Managed social media accounts and executed online brand awareness campaigns for B2B and B2C clients. Oversaw an increase in followers from 300 to 5,500 on Instagram for a mobile accessory company. • Used Canva and Photopea to make creatives for posts and stories on Instagram and Facebook. • Liaised with internal and external stakeholders to create effective marketing campaigns and content.

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  SBH Solutions

  Oct 2020 - Nov 2021

  Digital Marketing Assistant

  • Tracked analytics and improved Google ad performance. Refined ad copies to improve metrics like a 76% increase in CTR and a 35% decrease in CPC from $4.5 to $2.9.• Worked with the Director to manage day-to-day marketing activities on websites, social media and SEM ads. • Conducted competitor and consumer research to improve SEO results by updating website content with relevant sitelinks and keywords.• Collaborated with external stakeholders, including developers and marketing agencies, to develop websites and coordinate marketing activities. • Managed two WordPress websites, including development, designing product images using Photoshop, and fixing backlinks. • Created video content for websites and YouTube. Shot and edited tutorials and product videos about new products. Show less

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  Brick and Mortar

  Nov 2021 - Sept 2023

  Marketing Specialist

  • Write engaging content for eDMs, search ads and social media platforms, including Facebook and LinkedIn, to improve sales. For example, achieved a 65% increase in bookings for an event at a winery. • Design customer journey maps for email marketing automation to nurture new customers to buy and encourage lapsed customers to repurchase. • Plan marketing calendars for brand awareness, launching new products and boosting sales, such as a campaign that sold out tickets for a cruise company during the holiday season. Show less

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  EnvyUs Design

  Sept 2023 - now

  Digital Marketing Specialist