
Sobia Ali
Parliamentary Intern (National Assembly of Pakistan)

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About me
NLP Life Coach | Certified TimeLine Therapist & Hypnotherapist | Experienced HR Professional | Founder - The Learning Lounge | Ex-Nestle | Ex-WWF
Education

NUST Business School
2005 - 2006Master of Business Administration (M.B.A.) Human Resources Management
NUST Business School
2002 - 2005Bachelor’s Degree International Business & Marketing
Experience

USAID
Nov 2006 - May 2007Parliamentary Intern (National Assembly of Pakistan)Worked with Parliament of Pakistan under USAID's PLSP Initiative (Pakistan Legislative strengthening Project)-Deeply studied and Revised Job descriptions of National Assembly Secretariat comprising 53 positions. Proposed a new and detailed layout including performance measures -Conducted TNA (Training Need Assessment) at Organizational, team as well as individual levels -Proposed revisions in Parliamentary Esta-Code-Written research papers-Worked on Budget (2007-2008) Up gradation of data by using Budget Analysis Tools Comparison of pre-budget proposals with the actual budget 2007-2008 Show less

Stiefel, a GSK company
Jan 2008 - May 2009HR Executive-Assist HR manager in hiring and retaining the best talent-Plan, process and evaluate the ongoing learning & development programs-Assessment of Interim and annual performance appraisals-Provide support to HR manager for international reporting & communication-Provide effective HR/OD support & strong business partnership to other functions-Assist in implementation of the policies, procedures and new HR programs-Handle all the routine HR issues for corporate compliance including leaves, insurance, notifications, social responsibility, passports, visas, traveling, job postings and advertisements etc.-Additionally provided support to the General Manager for business communication and correspondence as and when required. Show less

WWF - Pakistan
May 2010 - Apr 2012-Handle Performance Evaluations and implement an Online PMS-Administer Compensation and Benefits -Review Employee Rules & Procedures and suggest improvements-Ensure that Employee Exit process is followed and documented; maintain and analyze exit records to compile feedback and identify any trends-Conduct periodic internal satisfaction surveys and participate in external benchmarking surveys-Handle Internship program-Handle Payroll for all employees of WWF - P through Payroll Software -Supervise work including Contracts, documentation and Employment cards etc.Achievements:-Independently implemented HRIS & HRMS to strengthen HR work and processes Proposed/implemented changes in the Contracts procedure to ensure efficiency, effectiveness and timeliness-Re-worked new hire orientation program to include useful information and necessary documentation along with an effective orientation kit-Re-worked the Internship program to screen the best individuals to effectively utilize the company’s resources-Member of IT Committee, EMS Committee and an active member of various departmental heads meetings-Attended Job Fairs at LUMS (March 2012), GC University Lahore and University of Agriculture, Faisalabad (March 2011) as an Employer Show less -Handle the recruitment process by advertising approved positions, screening applicants, scheduling and conducting tests/Interviews-Maintain all employee related documentation and issuing relevant memos/letters including offers, contracts, transfers, promotions, warnings, experience etc.-Handle Payroll for all employees of WWF - P through Payroll Software -Develop, implement and consistently update HR database for all employees-Liaise with training centers and maintain documentation of all training information received and training courses attended by employees-Handle internship process including applications, placements, related contracts and certificates etc.-Conduct biannual orientation sessions for all new employees & Interns-Coordinate with the Regional Offices and perform all HR related activities through a centralized process-Conduct and coordinate Monthly Employee Meetings-Liaise with educational institutes as part of Employer branding and hiring the best talent-Contribute towards the HR systems development work within the organization Show less
Sr. Human Resource Officer
Jan 2012 - Apr 2012HR Officer
May 2010 - Dec 2011

Nestle Pakistan Ltd.
May 2012 - Nov 2015-As Pillar lead and Expert in E&T methodology, responsible for initiating & rolling out related activities (Proficient in managing LMS)-Developed Competency framework and functional curriculum. Trained and coached employees on managing CBP (Capability Building Plan), CM (Competency Matrix) & Individual Development Plans according to 70:20:10 -Headcount / Training’s Planning & Budgeting-Responsible for Recruitment, On-boarding, HR dashboard etc.-Additionally managed Employee Transfers, Communication memos & Disciplinary cases by issuing Warning/Advisory letters, Show Cause Notices etc. -Also supported Leadership Development Pillar to roll out People Processes including PE, PDG, NLF, Talent Management in light of NCBP (Nestle Corporate Business Principles)-Coached employees and line managers on Career Maps as part of career coaching and making effective development plansAchievements:-Developed “Functional Competency Framework” and Learning Catalogue for MCDD (1st framework developed in Pakistan market and recognized globally)-Member of Corporate SHE Committee (Safety, Health & Environment)-Assigned additional role of Media Manager. Actively contributed to company magazine (Zindagi), Annual report, CSV Report, SAIN newsletter and helped reimage the function-Initiated 5S activity in the head office by running a campaign including awareness and other activities -As a member and pillar lead of NCE (Nestle Continuous Excellence) initiative, actively participated in OMP activities including Goal Alignment, Leadership Development, Compliance, Safety, E&T, LEAN and FI. Show less
Asst. Manager Education & Training (E&T Lead - MCDD)
Apr 2013 - Nov 2015HR Executive - MCDD
May 2012 - Mar 2013

Self Employed
Oct 2016 - Nov 2017Recruitment Consultant
The Learning Lounge By Sobia Ali
May 2019 - nowOwner & FounderA learning platform, enabling people to live a positive and successful life through learning and development"Preparing Progressive individuals for a Prosperous Society"

Freelance
Sept 2023 - nowNLP Life Coach
Licenses & Certifications

Everyday Coaching
Narejo HR (Pvt) Ltd.Nov 2014
Certified Master Practitioner in Time Line Therapy®️
Dynamic Communications ConsultingAug 2023
Certified Professional Coach (CTA-CPC)
Coach Transformation AcademyOct 2024
Certified Master Practitioner of Neuro Linguistic Programming
Dynamic Communications ConsultingAug 2023
International Coach Federation (ICF Member)
International Coaching FederationNov 2025
Accredited Mentoring Program
Coach Transformation AcademyOct 2024
Neuro Linguistic Programming Practitioner
Dynamic Communications ConsultingFeb 2023
Certified Master Practitioner of Hypnotherapy
Dynamic Communications ConsultingAug 2023
Certified Emotional Intelligence Coach
Elevate LifeAug 2024
Volunteer Experience
Mentor - Career Exploration Curriculum
Issued by Manzl on Jan 2024
Associated with Sobia AliLiteracy Leader
Issued by Roshan Rahain on Mar 2021
Associated with Sobia AliMentor - Enterprise Challenge Pakistan (Project executed by SEED)
Issued by The King's Trust International on Jan 2021
Associated with Sobia Ali
Languages
- enEnglish
- urUrdu
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