
Megan S.
Public Relatons Intern

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About me
Wisconsin Certified General Appraiser
Education

University of Wisconsin-Milwaukee
2004 - 2009Bachelor of Arts (B.A.) Journalism and Mass CommunicationActivities and Societies: Frontpage Milwaukee, UWM Post
Experience

Charles Allis Art Museum
Jun 2007 - Aug 2007Public Relatons InternAssisted the director of media relations with research, writing press releases, copyediting, building contact lists, and general clerical duties.

Kenosha News
Jun 2008 - Aug 2008InternGeneral assignment reporting internship. Near the end, I was sent to the Country Thunder music festival, and a piece I wrote about the crowd reaction to Jessica Simpson's debut country performance gained worldwide traction. This was during the early days of viral media content, and traffic to the website tripled for a period of time after the publication of the story and the global media coverage it received.

WISN Channel 12 News
Aug 2008 - Dec 2008Digital InternRewrote broadcast scripts into print-format news stories, edited news casts into individual story segments and updated the news station's website. I sat next to Kathy Mykleby.

CNI Newspapers
Jan 2009 - Jan 2010Freelance ReporterWrote crime reports and feature articles for several Milwaukee suburbs, including Cudahy, South Milwaukee, St Francis, Hales Corners, and West Allis.

Herald Times Reporter
Nov 2009 - Apr 2010ReporterPolice, court and city hall reporter.

Wisconsin State Senate Campaign
Jun 2010 - Nov 2010Fundraising Coordinator- Donor research.- Kept accounting of incoming and outgoing money.- Wrote follow-ups and acknowledgements to contributors and coordinated large-scale mailings.- Planned fundraising events.

ASQ - World Headquarters
Jan 2011 - Nov 2014-Writing case studies that detail organizational improvement.-Content management for seven peer-reviewed journals.-Connecting professionals to subject matter experts through ASQ's Ask the Experts program. Editor and founder of the program's Q&A blog.-Handling research requests.-Member of the ASQ Wisconsin Forward Award Team (WFA is based on the national Malcolm Baldrige Criteria for Performance Excellence).-Implemented an automated, electronic option to renew technical advisory group membership. Show less
Newsletter Editor, Contributing Editor, Quality Progress and Six Sigma Forum Magazines
Feb 2013 - Nov 2014Case Study Coordinator
Jan 2011 - Feb 2013

Patheos, Inc.
Jan 2014 - Oct 2017Digital Content Editor-In 2015, Patheos served over 30 million pageviews monthly, which made it the largest English-language religion website in the world. It ranked in Alexa's Top 500 global websites during my tenure.-Managed key content-creation, website management, and varied promotional processes in coordination with a network of 400 bloggers across all faith traditions.-Played a key role in the Patheos.com redesign and CMS merger, a yearlong project in which I benchmarked other sites, provided input and direction on page design and reader/editorial staff needs, wrote website copy to support site sections, participated in extensive user testing. I also helped produce a video and slidedeck to promote the new site design and capabilities. -Managed the day-to-day social media presence, which included building a daily editorial calendar, deploying audience engagement campaigns, keeping pace with Facebook’s newsfeed algorithm changes and analyzing the effectiveness of social media strategies using Google Analytics and Facebook Insights. -Curated & built the flagship Patheos newsletter and oversaw the development of 12+ other daily and weekly newsletters, ensuring content quality and adherence to brand/style in addition to monitoring newsletter results. -Created performance-driven paid-media articles to emphasize high-interest content about religion. Articles were syndicated on mainstream media websites such as CNN.com, TIME.-Updated the Patheos homepage daily and developed landing pages to support newsworthy/seasonal topics and client-sponsored initiatives using coding languages.-Worked with the COO to recruit authors and drive marketing partnerships that integrate content and promotion. The Patheos Book Club was a monthly client program I managed. Participated in press junkets for National Geographic’s "The Story of God" and "The Story of Us." I interviewed actor Morgan Freeman, director Ron Howard, and Deepak Chopra. Show less

Metro West Housing Solutions
Jan 2018 - Oct 2018Communication Specialist-Develop and execute content and communications strategies about affordable housing developments, new building construction/acquisitions, resident services and awards for Lakewood's Housing Authority (D.b.a. Metro West Housing Solutions).-Create PR plans, media kits, press releases, messaging and talking points about affordable housing.-Manage the organization's social media and web presence.-Founding editor/core contributor to the Housing Matters blog, which was devoted to sharing organizational success stories.-Design memes and infographics to promote awareness of key issues connected to the affordable housing crisis.-Build and deploy weekly newsletters. Show less

Discover Magazine
Oct 2018 - Sept 2021Orchestrated the online content and social media strategies of a national science publication with a reach of 4 to 6 million unique visitors monthly. During my tenure, the website gained record numbers of visitors due to implementing new and engaging content ideas & promotional methods. Also worked closely with the Astronomy.com team. Oversaw the production of 100+ new website articles monthly, from ideation to publication. Monitored performance of new content added to the website in Google Analytics and compiled weekly and monthly analytics reports that were delivered across the department and to senior leadership. Made content & product recommendations based on traffic trends, social insights, and deep knowledge of the audience/customer. Supervised a team that consisted of a digital content coordinator and a network of 100+ freelance writers & coordinated with print editor in chief on collaboration opportunities between digital and print staff to meet aggressive traffic goals & support the increasingly digital future of the brands. Proofread/edited articles for clarity, accuracy, and tone and house style guide. Crafted headlines and other language with reader engagement and SEO in mind.Managed a website budget, which included accurate tracking of outgoing money, entering work orders, and processing author payments via a database.Wrote annual holiday gift guides to support MyScienceShop, the online gift store for Discover and Astronomy magazines. Also helped launch the monthly subscription box for astronomy enthusiasts, Space and Beyond. Gift guides generated tens of thousands of dollars in revenue annually via SEO traffic and direct promotion. Retooled the social strategy of Astronomy.com, the sister publication of Discover magazine, and participated in content strategy & development initiatives in coordination with the Astronomy staff. Show less
Digital Editor
Sept 2020 - Sept 2021Digital Content Coordinator
Oct 2018 - Sept 2020

CHUDNOW DRUCK VALUATION, INC.
Sept 2021 - nowCommercial Staff AppraiserCertified General Appraiser in the State of Wisconsin.Property types appraised include: Industrial factories, offices, mixed-use buildings, strip malls, single-tenant retail buildings, gas stations, schools, multi family developments and vacant land. Also experienced in residential appraisal and appraisal reviews.

Agility Consultants, LLC
Dec 2023 - nowAppraisal & Valuations SpecialistConducts conservation easement appraisal reviews for government clients.
Licenses & Certifications

Certified Quality Improvement Associate
ASQ
Wisconsin Certified General Appraiser
State of Wisconsin
Honors & Awards
- Awarded to Megan S.Best Innovative Online Feature In the State Milwaukee Press Club May 2009 As economy dipped, reports of shoplifting soared
- Awarded to Megan S.Best News Story in the State Milwaukee Press Club May 2009 An investigative report on UW-Milwaukee's differential tuition program
- Awarded to Megan S.Second Place Opinion Column Milwaukee Press Club May 2009
- Awarded to Megan S.First Place Continuing Web Coverage Wisconsin Newspaper Association 2008 Blog coverage of the Wauwatosa mayoral race for CNI Newspapers
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