
Christy Hui
Marketing Executive and Community Moderator

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About me
Experienced Commercial Professional | Expertise in China, Canada, Norway & the Nordics | Connecting Investors with Opportunities in Chinese, Norwegian & the Nordics markets
Education

SKEMA Business School
2019 - 2019Project Management PRINCE2® Certification incl. Agile Development
The University of British Columbia
2000 - 2004Bachelor of Arts (BA) Commerce and Asian Studies
Maastricht University School of Business and Economics
2015 - 2015Master of Business Administration (M.B.A.) Global Business Management
University of Victoria
2015 - 2016Master’s Degree Global Business Management
CENTRUM Graduate Business School
2015 -Master of Business Administration (M.B.A.) International Business/Trade/Commerce
Athabasca University
2014 - 2014Corporate Finance and International Business ManagementCorporate Finance and International Business Management
Experience

Sun Wah Pearl Linux
Sept 2004 - Aug 2006Marketing Executive and Community ModeratorOpen-Source Software Development & Strategic Partnerships Leader• Pioneered the development of a groundbreaking open-source Linux desktop application, driving adoption across public and private sectors and increasing market share.• Architected and launched an innovative overseas IT partnerships program, resulting in a 50% increase in international subscriptions and new revenue streams.• Spearheaded multinational tech conferences, attracting 500+ participants including high-level Chinese officials, enhancing the company's global reputation and opening new market opportunities.• Moderated a community of 1000+ ICT experts, fostering innovation and collaboration that led to 3 major product improvements adopted by the core development team.• Led cross-functional teams to customize total solution packages for diverse customer segments, resulting in a 25% increase in client satisfaction and 20% growth in enterprise accounts.• Optimized customer relationship management strategies, achieving a 95% client retention rate and expanding strategic partnerships with key vendors by 35%. Show less

The Hong Kong Polytechnic University
Sept 2006 - Feb 2007Marketing Executive in Faculty of BusinessProduct and Brand Management• Developed and launched a multi-channel promotional campaign that boosted engagement by 25% and enhanced university brand image among key demographics.• Supported student recruitment initiatives incl. education conference & tailored-made on-site workshops, resulting in a 15% increase in enrollment through strategic outreach and tailored marketing efforts.• Collaborated with PR & cross-functional teams to create compelling content and promotional materials, effectively communicating the brand's value proposition. Show less

Hempel A/S
Apr 2007 - Apr 2011Reported directly to General Manager and Regional Sales Director and supported Regional CEO for monthly mgmt. report and ad-hoc analysis.📊Market Insights and Business Development• Led market intelligence team, providing critical analysis and insights on market, customer and competitive landscape• Spearheaded business case development for new products/services in wind and solar sectors.• Collaborated with external consultants and IT vendors for new ERP deployment and Datawarehouse projects, integrating business data and improving financial reporting accuracy by 15% while optimizing inventory & stock management processes.🚀Global KAM and 🎯Long-term Growth Strategies• Implementation team member of Global KAM campaigns and Value-Added Products trainings, focusing on P&L analysis and KPI reporting for customers and employees.• Secured major projects with Vestas and other new customers, driving a 20% increase in net sales revenues within one year of product launch.• Developed long-term strategies for renewable energy, marine, construction, and mobility business segments. Show less 🚀Sales Growth Strategies• Developed a sales growth strategy plan for protective and decorative segments in Asia incl. China, India, APAC and Australia, driving +15% YoY revenue growth.• Led cross-functional teams to create tailored solutions for global key accounts incl Maersk and Vestas, resulting in a 30% increase in customer retention.• Part of the new CRM implementation team, increasing customer satisfaction rate by 30%.🤝 M&A Integration• Supported senior management team in leading the integration of a ~$170 million (DKK $1 billion) acquisition, achieving 15% cost synergies through strategic workforce optimization and process streamlining.• Team lead of the regional cross-functional integration teams to execute a comprehensive post-merger integration plan, aligning goals and eliminating common dependency issues, resulting in seamless consolidation of IT systems and 95% employee retention.📈Financial Planning & Analysis• Prepared monthly P&L reports for regional CEO, providing actionable insights that led to a 10% increase in operational efficiency & involved in new budgeting and rolling forecast processes, reducing forecast variance by 20%.• Collaborated with Supply Chain to optimize cost allocations, resulting in a 5% reduction in COGS. Show less
Regional Market Intelligence Manager
May 2009 - Apr 2011Growth Strategy Specialist
Apr 2007 - Apr 2009

Citadel Technologies Corporation
Jan 2012 - Feb 2014Business Development ManagerProject Coordination and Technical Integration• Managed the coordination of design work packages, ensuring all necessary documentation is complete and properly filed.• Tracked project progress against approved scope, cost, and schedule, flagging any potential issues to senior team members.• Assisted in preparing technical specifications for telecommunication infrastructure installation, researching industry standards and best practices.• Supported the development of project schedules by creating timelines and Gantt charts using project management software. Show less

Fresh Fitness AS
Aug 2014 - Dec 2023Group Fitness Instructor
Tikkurila Oyj
Nov 2016 - Dec 2018Senior Business Development & Market Intelligence Manager🎯Spearheaded business development initiatives targeting growth markets, collaborating closely with regional sales leaders to craft and execute strategic actions.🚀Designed and implemented a comprehensive 5-year growth strategy that successfully boosted net sales revenues by 15%.💹Conducted a thorough business case for launching a new product and entering a new business segment in Poland, leading to a remarkable 30% revenue increase within 3 months.🤝Leveraged data analytics to identify trends and preferences, enabling me to provide customized product recommendations and marketing campaigns that enhanced customer engagement. Show less

Clarity Consulting Group AS
Apr 2019 - Feb 2020Business Intelligence ConsultantStrategic Business Development & Digital Transformation• Designed and rolled out a data analytics dashboard for real-time market intelligence, empowering sales leaders to identify emerging trends and make data-driven decisions 35% faster.

JDE Professional Norge
Mar 2020 - Aug 2020Commercial ControllerData-Driven Performance Analysis & Process Optimization• Implemented advanced data analytics to optimize the accounts payable process, resulting in a 25% reduction in invoice processing time and a 15% decrease in late payment fees.

Norwex Norge AS
Aug 2020 - May 2021European Finance ManagerEuropean Financial Operations & Strategic Analysis• Led financial reporting for 8 European entities, implementing a standardized month-end close process. • Developed and executed a comprehensive reconciliation strategy for intercompany transactions.• Collaborated with local tax advisors to optimize tax structures, leading to a tax saving.• Led a cross-functional team to streamline the budgeting process, reducing cycle time and improving forecast accuracy.

Elkem ASA
May 2021 - Jan 2024🔋Global Renewable Energy Initiatives: Drove business development for Elkem’s renewable energy projects.📊Market Intelligence Optimization: Enhanced the collection and analysis of Market and Competitive Intelligence.🤖Digital Transformation: Led the implementation of a real-time digital supply and demand model and a collaborative intelligence platform.🎯Resource Efficiency: Streamlined internal resource management and integration, with focus on continuous improvement.🤝Procurement and Contract Management: Managed indirect procurement projects, negotiated and built sustainable partnerships.💹Stakeholder Communication: Delivered insightful market updates to senior management and investors. Show less ⚡️Energy Procurement Collaboration: Partnered with the Energy Procurement Team to forecast trends, regulations, and factors affecting electricity prices and CO2 allowances.🪨Commodity Market Analysis: Analyzed silicon metal and ferro alloy markets to forecast pricing trends and market outlooks, providing key data for price budgeting and forecasting.🚀Model Ownership: Managed cost, price, trade flow statistics, and supply/demand models.📊Competitive Benchmarking: Monitored competitors' financial performance and activities etc. Show less
Global Market Intelligence Manager - Corporate Business Development
Aug 2022 - Jan 2024Market Intelligence Manager
May 2021 - Aug 2022

SATS
Jan 2024 - nowGroup Fitness InstructorBODYPUMP™, BODYBALANCE™, Yoga, Pilates, Spinning, Core, etc.
Licenses & Certifications

PRINCE2® 2017 Project Management Certifications
AXELOS Global Best PracticeFeb 2019
BODYPUMP™ BODYBALANCE™ LES MILLS SPRINT™
Les Mills International
Agile Project Management Certifications
MetierJun 2019
Registered Yoga Teacher
Yoga Alliance
Volunteer Experience
Event Assistant
Issued by Fjellhamar menighet on May 2021
Associated with Christy HuiAmbassador at Senior Residence
Issued by Vancouver General Hospital on May 2012
Associated with Christy HuiYoga and Group Fitness Instructor
Issued by YMCA of Greater Vancouver on Mar 2012
Associated with Christy HuiPartner/ Sponsor Service Team
Issued by Lillehammer 2016 Youth Olympic Games on Jan 2016
Associated with Christy HuiVolunteer - Body Mind Spirit Yoga Festival
Issued by Norges Varemesse on Nov 2019
Associated with Christy Hui
Languages
- enEnglish
- chChinese
- jaJapanese
- boBokmål, norwegian
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