Rebekka Bergem Einebærholm

Experience

• 

  Midsona Norge AS

  Sept 2012 - Nov 2022

  Local Business Area Manager Norway in a Nordic organisation, with overall responsibility for the Self Care category. My role consists of leading a team of brand managers with individual brand portfolios, within the segments of personal care, supplements, and cough&cold. We work with both large international brands, as well as Midsona´s prioritised brands. Member of the Commercial Management Team at Midsona Norway. Key responsibilities:• Staff Liability: Motivate and lead brand managers within the Self Care team • Strategic marketing management• Brand and category development• Relations with key partners as brand owners, strategic partners, agencies etc.• Budgets and results Show less Overall responsibility for one brand manager with individual brand portfolio, within organic food and drinks, and supplements.Brand Manager responsible for brands within plant based food and drinks: - Alpro: Market leader within plant based drinks and alternative to yoghurts- Choice ice cream: Plant based ice creamMain responsibilities:- Staff Liability for one brand manager- Brand development- Strategic marketing management- P&L- Category insight: new launches, listings opportunities and category management in collaboration with customers Show less Working as a brand manager within different categories over the time:- Mother and Child (Philips Avent)- Different FMCG within the pharmacy channel- Weight control and bars/meal replacements (Atkins, Swebar, Naturdiet)- Healthy snacking, introducing a new category of Corn Cakes into Norway with great success (Friggs maiskaker)Main responsibilities:- Strategic marketing management- Brand and category development- Customer insight- Innovation- P&L Show less

  • Category Manager

    Jan 2020 - Nov 2022

  • Group Brand Manager

    Sept 2018 - Jan 2020

  • Senior Brand Manager

    May 2016 - Sept 2018

  • Brand Manager

    Sept 2012 - May 2016
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  Orkla Home & Personal Care

  Nov 2022 - Feb 2025

  Marketing and Innovation Manager for Home Care, with a team of Brand managers and product developers

  • Marketing and Innovation Manager

    Mar 2024 - Feb 2025

  • Innovation Manager

    Nov 2022 - Mar 2024
• 

  Jotun

  Feb 2025 - now

  Regional Brand Manager Exterior

  • Develop marketing strategies for Drygolin and Demidekk brands in the ECA region at Jotun.• Collaborate with key stakeholders to maximize local market opportunities.• Led vision and execution of brand management for the exterior portfolio.