Waseem Ahmad

Experience

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  Lahore Garrison Education System

  Nov 2012 - Dec 2013

  Management Staff (Operations & PR)

  worked in management major in Operation, PR , and Accounts activities. ..

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  Nishat Linen

  Jan 2015 - Jun 2015

  Marketing & Brand Management Intern

  Dealt with international Brandworked in marketing departmentwith international personnel.Made marketing plan, magazine plan, press releases, train sales staff, monitor daily sales,etc.

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  Blesso Cosmetics & Kuene

  Dec 2016 - Jul 2019

  Executive/AM Marketing

  • Responsible for E-Marketing of Blesso Cosmetics (Facebook, Instagram etc.)• Prepare and plan Customer Engagement Strategies.• Generate Ideas of Marketing activities and periodically execute solutions• Represent company in an events and exhibitions.• Supervise promotional staff and play a leader role in different execution and events.• Plan and develop marketing strategies for new and existing products• Provide assistance to agencies regarding POS material designing and its execution.• Keep vigilance on the marketing activities of the competitors in the industry• Provide assistance in the process of product development.• Develop linkage of cosmetics trends and fashion trends with the company products.• Performed other marketing tasks as assigned and assist to Brand Manager in various marketing activities. Show less

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  SJS International (Rivaj Cosmetics)

  Aug 2019 - Sept 2022

  Deputy Brand Manager

  • Implemented and managed promotional campaigns, improving lead generation and measuring campaign results, enhancing marketing effectiveness.• New product development to generate revenue and get competitive edge.• Monitored online marketing efforts, maintaining marketing materials, and coordinated with design agencies for product and campaign visuals.• Aligned marketing campaigns with sales activities and analyzed strategic partnerships to bolster marketing and supply chain.• Conducted market research to identify competitive product positions and strategize marketing plans, including advertising campaigns and trade show planning.• Managed promotional materials, coordinating with graphics department, and monitored marketing budgets against forecasts and actuals.• Drove organizational goals by leading marketing projects, ensuring cross- functional team communication, and seizing opportunities for innovation. Show less

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  SateenSoft

  Oct 2022 - Jul 2023

  Brand Manager

  • Led overall branding & product image strategies, analyzing trends and setting marketing budgets for high ROI, alongside creating campaign calendars.• Developed and aligned brand keys based on industry insights, facilitating business goal development for key accounts and internal team liaison.• Implemented custom brand management plans, contributing to product development and monthly brand exposure summaries.• Collaborated with advertising agencies to oversee brand marketing campaigns and managed all PR, joint ventures, and brand collaboration efforts.• Oversaw retail packaging design and in-store marketing displays, maintaining vendor and distributor relations for product improvement.• Managed product, DVC/TVC shoots, optimizing branding across media, while negotiating with agencies for promotional material production.• Leveraged data for marketing campaign effectiveness, handled all ATL/BTL marketing activities, and coordinated media coverage.• Supported HOD in marketing campaign management, trade show attendance, and building branding campaigns for talent attraction, interpreting metrics for initiative success. Show less

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  Fatima Memorial System, Shadman, Lahore

  Sept 2023 - now

  Manager Media Communication and PR

  Develop and maintain relationships with journalists and media stakeholders to ensure favorable coverage for NUR-Fatima Memorial System.• Create a database of influential figures to support initiative promotion; efficient in executing strategic media and PR plans.• Negotiate cost-effective advertising across TV, print, and digital platforms, enhancing brand visibility.• Forge partnerships with industry leaders to boost NUR-Fatima Memorial System's reputation and outreach.• Ensure brand-aligned content strategy, collaborating on event promotion for maximum visibility and engagement.• Implemented comprehensive digital and social media strategies, increasingonline presence.• Regularly track PR and media efforts' success using KPIs, adjusting strategies for optimal impact.• Manage global media relations, expanding NUR-Fatima Memorial System's international visibility and collaboration efforts. Show less