Laurie Bale

Experience

• 

  Marriott International

  Jan 1990 - Jan 1998

  Marketing Systems Manager

  • Supervised field support initiatives designed to educate Residence Inn, TownePlace Suites and Fairfield Inn hotels on proper revenue management techniques. Activities generated revenue in excess of $100 million per year for the brands.• Coordinated marketing efforts between the field, Corporate Headquarters and Marriott’s Worldwide Reservation Network; created training concepts on strategies and promotions; analyzed trends impacting hotel sales and made recommendations to correct potential problem areas.• Supervised and evaluated associate performance and goals versus actual results; executed quality control programs to ensure productivity and job satisfaction.• Calculated and administered annual operating budgets for the Marketing Systems, Specialty Services and Fairfield Revenue Management departments. Successfully delivered all departments under budget for each fiscal year. Show less

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  Marriott Global Sales and Customer Care

  Jun 1998 - now

  • Managed and coordinated the efforts of a staff of 100 individuals while balancing the needs of Marriott International. Developed division and field strategies designed to retain customer loyalty. • Analyzed operational processes and made decisions to ensure appropriate service and satisfaction levels were realized; researched, developed and implemented departmental policies on resolving guest issues, associate productivity and the operation of the area.• Developed and executed annual operating budget in excess of $4.1 million.• Responsible for performance evaluations, both on a managerial and hourly level; assessed individual accomplishments versus actual results. Also was responsible for ensuring a fair and objective application of all personnel practices, including discipline, associate training and development, promotions, and terminations. Show less

  • Consumer Relations Manager

    Nov 2003 - now

  • Director, Guest Relations Operations

    Jun 1998 - Nov 2003