Ryan A. Moffat

Experience

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  Diabetes Canada

  Jan 2010 - Jan 2019

  Transformed a financially failing portfolio to one of the organization’s most profitable divisions by conducting gap analyses, engaging with attendees and sponsors, and identifying and mitigating issues. Acted as an integral part of the business by enabling practitioners to stay updated on the latest diabetes treatments, education, trends, and effective patient care practices.Highlights of accomplishments in this role include:• Orchestrated a high-impact healthcare professional conference with an annual attendance of over 1700 participants, facilitating valuable knowledge exchange while driving substantial financial growth.• Instructed staff of four individuals, controlled corporate budget, and managed healthcare professional membership program, as well as all professional medical education production. • Enacted cost-effective strategies to ensure impactful education programs were sustainable in the short and long term. • Personally selected by the CEO to spearhead 13 Directors in collaboratively tackling complex tasks as Midlevel Manager, demonstrating leadership abilities. Show less Led efforts to retain and acquire new members by devising and applying effective strategies and a structured business plan to gain members’ attention. Conceptualized and employed a variety of communications and content strategies to increase community visibility.Highlights of accomplishments in this role include:• Boosted a 30% membership rate and maximized member retention by adding a digital community for like-minded specialists to share ideas on specific subjects.• Transformed a toxic work environment by building consensus and aligning individuals toward a shared vision.• Transformed an underperforming department to high performing one, consisting of 3500 professional members by offering discounts, incentive programs, and multi-year renewal/retention benefits.• Planned Diabetes Canada's Annual Leadership Forum event in support of Key Opinion Leaders (KOLs), every year 65 KOLs from across Canada attended the event to network and discussed potential opportunities and best practices in respective regions. Show less Assisted in raising performance of publications by moving from 20 academic papers submitted in 2010 to over 220 publications as Publication Coordinator. Administered all aspects of vendor selection, program design, contract execution, registration processes, and participant communication to manage multiple stakeholders.Highlights of accomplishments in this role include:• Increased journal issues from four to six a year by promptly resolving the financial concerns, optimizing advertising revenue. • Applied cost-reduction strategies, minimizing expenses through a profit-sharing mechanism and allowing DC personnel to focus on science by transitioning from in-house to commercial publisher. • Decreased reviewing, proofreading, and publication time from 110 to 34 days. Show less

  • Director, Healthcare Professional Engagement

    Jan 2016 - Jan 2019

  • Senior Manager, Communications & Memberships

    Jan 2012 - Jan 2016

  • Medical Journal Publications Coordinator

    Jan 2010 - Jan 2012
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  Boehringer Ingelheim

  Sept 2019 - Sept 2022

  National Medical Education Content Manager, Immunology & Specialty Care

  Led initiatives to observe trends over time and clarify reports and data by building unique analysis platform. Assisted in selecting appropriate presenters and formats based on previous data/feedback. Developed and executed medical education programs for healthcare professionals, aiding in enhancing knowledge about medicine/disease in collaboration with cross-functional departments and Account Managers. Interacted with doctors, discussed points of view, and ensured timely execution of the education program. Used digital and conventional techniques and platforms by uncovering specific learning needs of various customer segments and offering educational programming that fulfilled business and customer needs.Highlights of accomplishments in this role include: • Developed strategies to educate in the rare disease space on General Pustular Psoriasis (GPP) effectively, despite dermatologists likely seeing one patient with GPP in entire career as a Dermatologist. • Designed and implemented interesting program formats, including debates, case studies, and other innovative concepts (virtual reality, AI, quiz show). • Received multiple national and global industry awards for agility, customer focus, and digital innovation based on exceptional performance. • Supported ~100 sales team members for the execution of strategy. Show less

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  The Long Run Institute

  Oct 2021 - now

  Strategic Advisor
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  Eli Lilly Canada

  Sept 2022 - Mar 2025

  National Medical Education Manager, Tirzepatide

  Oversee all activities associated with future pipeline drugs to incorporate influential changes in managing healthcare. Contribute to evolving needs of Canadian doctors. Develop and execute medical education and scientific communication strategies that support the clinical development and commercialization of tirzepatide. Collaborate with key internal and external stakeholders, including medical affairs, clinical development, commercial teams, and external experts, to ensure alignment on medical education strategies and tactics.Highlights of accomplishments in this role include: • Raised individual knowledge through medical education and training programs within a set time. • Monitored and analyzed scientific literature, competitive landscape, and emerging trends in diabetes and related therapeutic areas to inform medical education strategies. • Designed and implemented a robust launch strategy that included advisory boards, scientific exchange meetings (SEMs), and key conference symposiums. Show less

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  Bayer

  Mar 2025 - now

  Medical Scientific Advisor - Cardiovascular Renal