VIPI MOL T.Y.

Experience

• 

  HCL Infosystems Ltd.

  Jun 2016 - Aug 2016

  Market Research Analyst

  Monitor sales trends and forecast marketing.Gather data about consumers, competitors, and strategies.Prepare reports and present results to clients and management

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  WebCRS

  Jun 2017 - Jul 2018

  Marketing Coordinator

  Responsible for creating and updating all social media content such as Facebook, LinkedIn, as well Website content.Develop solid strategic plans that build awareness, entice the product /service interest, and deliver qualified leads via Social mediaposts.Producing additional marketing communications, such as flyers, brochures, and exhibition-related projects.

• 

  Valueleaf Services (India) Pvt. Ltd.

  Nov 2018 - Mar 2019

  Digital Marketing Specialist

  Managing online Branding and Promotional Campaigns across all industry verticals on multiple Native platforms (Taboola,Outbrain, Adgebra)Tracking and measuring (using various online analytics tools employed namely Voluum) and continuously optimizing thecampaigns towards an inclining performance.Analyzed campaign performance parameters like conversion rate, Cost Per Lead to achieve client targets and created daily reportsto enhance Campaign Performance.

• 

  Annalect India

  Jun 2019 - Jan 2022

  • Received On The Spot award for solution and deliverable.• Awarded Employee of the Quarter for exceeded performance.• Coming up with solutions to costly business problems.• Responsible for interaction with business stakeholders, gathering requirements, and timely delivery of reports.• Responsible for extraction, cleansing, and governance of client's data from different sources.• Created compelling dashboards using Datorama (Salesforce) and Tableau for actionable insights.• Collected and analyzed data, carried out in-depth research in order to develop data-driven marketing strategies and plans.• Worked with colleagues on the development and implementation of new data mining techniques, ensuring that all policies and procedures were complied with.• Quality Assurance or Quality Check of client deliverables• Daily Stand-ups and Weekly communication with the onshore team for project monitoring.• Created documentation for Standard Operating Procedure. Show less

  • Senior Data Analyst

    Feb 2021 - Jan 2022

  • Associate Data Analyst Marketing Science Group

    Jun 2019 - Feb 2021
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  Target

  Dec 2021 - now

  Media Analyst