Shounak Gupte - Freelance SEO Consultant Melbourne

Experience

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  Naswell Corporation

  Nov 2007 - Mar 2008

  Part Time Web Developer

  I was hired to work on EDOX project as a part time Junior Web Developer. For project details, check the "Projects" section below

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  RMIT University

  Jan 2008 - Mar 2008

  Promotions Team Leader

  Team Leader for Promotions during Orientation 2008.

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  Absolute Electronics

  Mar 2008 - Oct 2008

  Web Developer

  In my role as Web Designer I was responsible for working on the company’s main website, Sporty Stuff and also on Express Copy sites.For project details, check the "Projects" section below.

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  Holidayzone

  Oct 2008 - Sept 2010

  Web Developer

  In my role as Web Developer I was responsible for working on Update247. I was accountable for researching the best way to implement projects and then building a system from scratch.I also worked developing a custom CMS for our clients which enabled them to update the text and image gallery on their websites.For project details, check the "Projects" section below.

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  Interface IT

  Sept 2010 - Aug 2012

  Web Developer

  In my role as Web Developer I worked with the Graphic Designer to rebrand the company websites. After successfully completing the projects, I worked with a team which developed IPAD applications. My main responsibility was to write web services for the IPAD in PHP.For project details, check the "Projects" section below.

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  WME Australia

  Aug 2012 - Oct 2020

  As an SEO Director, I played a pivotal role in driving digital success for our clients by spearheading innovative SEO strategies. My responsibilities encompassed the following key aspects:Strategic Development: I led the development of cutting-edge SEO strategies tailored to each client's unique goals and challenges. These strategies were meticulously crafted to enhance online visibility, boost organic traffic, and ultimately, deliver exceptional ROI.Execution and Optimization: Beyond strategy formulation, I executed these plans with precision. This included on-page and off-page optimization, technical SEO enhancements, keyword research, and content optimization. Regularly monitoring performance metrics allowed me to adapt and optimize strategies for continued improvement.Performance Analysis: I closely tracked and analyzed website performance, utilizing industry-standard tools and metrics. This process involved assessing keyword rankings, organic traffic growth, and conversion rates to gauge the effectiveness of our SEO efforts.Identifying Opportunities: Part of my role was to identify untapped opportunities and areas for improvement. I consistently audited websites to uncover potential roadblocks and then proposed actionable solutions to capitalize on these opportunities.Staying Ahead of Trends: SEO is an ever-evolving field, and I remained at the forefront of industry trends and algorithm updates. By staying informed about the latest developments in SEO, I ensured our strategies were always ahead of the curve.Team Leadership: A critical aspect of my role was leading a team of SEO experts. I provided guidance, support, and encouragement to foster a collaborative and high-performing team environment. Regular feedback sessions and directional guidance played a vital role in our collective success. Show less As an SEO Specialist, I played a pivotal role in optimizing online presence and driving organic growth for a diverse portfolio of campaigns. My responsibilities were multifaceted, covering the following key aspects:Strategic Development: I was entrusted with the task of conceptualizing, building, and implementing comprehensive SEO strategies from the ground up. These strategies were meticulously tailored to the unique objectives and challenges of each campaign, ensuring that they aligned seamlessly with the client's business goals.Performance Enhancement: My primary objective was to achieve higher search engine rankings for clients across various industries and sectors. I accomplished this through a combination of keyword research, content optimization, technical SEO, and effective backlink strategies. Regular monitoring and adjustment of these tactics were instrumental in achieving and maintaining improved rankings.Web-Based Tools Development: To enhance the efficiency of our SEO efforts, I took the initiative to develop and maintain web-based tools. These tools streamlined various aspects of our workflow, enabling the team to work more effectively and achieve better results.Data-Driven Decision-Making: Informed decision-making was at the core of my approach. I consistently tracked and analyzed performance metrics using industry-standard tools and techniques. This data-driven approach allowed me to make strategic adjustments, fine-tuning our SEO efforts for optimal results.Staying Current: SEO is a field that continually evolves, and I made it a priority to stay up-to-date with the latest industry trends and search engine algorithm updates. This commitment to ongoing education ensured that our strategies remained effective in a rapidly changing landscape. Show less

  • SEO Director

    Apr 2016 - Oct 2020

  • SEO Specialist

    Aug 2012 - Apr 2016
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  Shounak Gupte - Expert SEO Consultant & Freelancer in Melbourne

  Jan 2015 - now

  Founder

  As an SEO Consultant, I leverage my expertise to deliver strategic guidance and tangible results for a diverse range of clients. My role is multifaceted, encompassing the following key responsibilities:Client Collaboration: I establish strong client relationships, collaborating closely with clients to understand their unique business objectives, challenges, and competitive landscapes. This foundation of collaboration enables me to tailor SEO strategies that are not only effective but also aligned with their specific goals.Customized Strategy Development: I craft customized SEO strategies rooted in in-depth keyword research, competitive analysis, and a deep understanding of evolving search engine algorithms. Each plan is meticulously designed to maximize organic visibility and drive sustainable growth.Technical SEO Mastery: I specialize in optimizing technical aspects of websites to enhance search engine rankings. This involves conducting comprehensive website audits, addressing issues related to site structure, URL optimization, page speed, and mobile-friendliness. My technical acumen ensures that clients' websites are search-engine friendly.Link Building and Off-Page SEO: Off-page SEO is another area of expertise. I devise effective link-building strategies, forge valuable partnerships, and manage backlink profiles to enhance clients' domain authority and boost their search rankings.Adaptation to Industry Trends: SEO is an ever-evolving field. I dedicate myself to staying abreast of the latest industry trends, search engine algorithm updates, and emerging technologies. This proactive approach ensures that my strategies remain effective in a dynamic digital landscape.Results and ROI: Ultimately, my goal is to deliver measurable results and a strong return on investment for my clients. I take pride in achieving improved search rankings, increased organic traffic, and enhanced online visibility that translates into business growth. Show less

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  Blogger Outreach Agency

  Dec 2020 - now

  Founder
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  Analyse Optimise Grow

  Dec 2020 - now

  Founder