Michael Stewart

Experience

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  KJRH

  Dec 1993 - Jul 1995

  • Produced spots that raised the level of production previously unseen in a small market.• Began to hone my skills and learned to be a think quickly and critically. • Developed story ideas, dispatched photographers to breaking or spot news. • Assigned reporters to the stories of the day. • Coordinated stories with producers and News Director.

  • Promotion Producer

    Jan 1995 - Jul 1995

  • Assignment Editor

    Dec 1993 - Jan 1995
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  KPRC-TV

  Jul 1995 - Mar 2007

  • Oversaw a team of producers and produced on-air promotional spot announcements from concept to completion.• Involved in all aspects of outside media planning.• Launched impactful station initiatives such as strengthening our weather presence with high-energy image and topical promotion that helped grow ratings from last to first place.• Developed and oversaw an internal United Way fundraising effort that raised more than $100,000 in contributions from just under 200 employees. • Wrote, edited and produced on-air promotional spots.

  • Promotion Manager

    Mar 2003 - Mar 2007

  • Promotion Producer/Senior Promotion Producer

    Jul 1995 - Mar 2003
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  CUMULUS MEDIA

  Apr 2007 - Nov 2007

  Account Manager ESPN 97.5FM "The Ticket"

  ● Sold traditional and non-traditional advertising to clients.● Grew client list by using communication skills to build meaningful customer relationships.● Developed contests, on-site activations, and other promotional ideas to enhance clients' buy.

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  KTVT CBS 11/ KTXA 21

  Nov 2007 - Mar 2014

  Promotion Manager

  ● Managed a team of marketing content producers with an attention to detail that elevated their work from the mundane to the extraordinary.● Provided valuable insight to the marketing and branding of the station, staying on top of the latest digital trends. ● Wrote, edited, produced, and directed on-air and online promotional spots and client commercials. ● Planned and purchased outside media advertising, while tracking analytics to add value and efficiency to our buy.

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  KFMB CBS 8

  Mar 2014 - Nov 2017

  Creative Marketing Director

  ● Produced and supervised all campaign materials such as video promotion, blogs, press releases, social media posts and sales collateral (including sizzle reels) with a digital-first approach.● Implemented and monitored brand identity to ensure consistency throughout all departments.● Developed and evaluated non-traditional revenue ideas for the business unit that helped to generate sales leads.● Collaborated closely with Community Relations Manager to develop community enrichment initiatives and fundraisers. Show less

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  KCTV/KSMO/tv

  Nov 2017 - Dec 2020

  Creative Services Director

  • Team Leadership: Supervised and re-energized our in-house advertising agency consisting of content creators, graphic designers, on-air talent, and digital marketers. Increased staff efficiency by focusing marketing strategy on key performance indicators, which more than doubled meaningful output and reduced previously wasted effort.• Content Marketing: Produced (wrote, shot, designed, and edited) digital and on-air marketing content and established overall brand identity to build an emotional connection with our customers.• Branding and Customer Engagement: Developed marketing plan responsible, in part, for consistent year-to-year audience growth, taking station from fourth to 1st place in key demographic target.• Paid and Organic Social Media Buying: Planned and purchased all outside media resulting in a 50% gain in unique visitors and a 175% increase in video views achieved by analyzing and adjusting data sets to pinpoint the most effective way to maximize our ad spend. • Revenue Growth: A problem-solver working with all departments to generate ideas and strengthen sales initiatives, helping to raise revenue by 20% in a down market.• Fundraising and Event Planning: Coordinated events and fundraisers including playing an integral part in shaping the “One KC telethon,” a one-day digital donation drive which raised more than $1 million in a day for Covid-relief. Show less

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  SmartChoice Creative (SmartChoice LLC)

  Mar 2021 - Sept 2021

  President & CCO

  ● Collaborate with a wide variety of clients in different industries on a freelance basis to produce video content marketing and motion graphics services for both broadcast and digital platforms.

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  Paramount

  Sept 2021 - now

  Director of Creative Services