Flora Chang

Experience

• 

  Everspring Electronics Corporation (public company)

  Jan 2001 - Jan 2002

  Marketing Specialist

  • Planed and implement promotional special events and international trade shows• Developed content for a variety of marketing materials such as brochures, sell sheets, color box and flyers • Wrote user’s manual of products• Proposed and executed promotional advertising

• 

  Enlight Corporation (Public company)

  Jan 2002 - Jan 2003

  Advanced Specialist

  • Conducted license and trademark agreements for technology use• Executed and managed cross-functionally all aspects of product realization/launch for new products• Management of product growth and profitability through pricing, cost reduction coordination• Primary product contact for Sales/Channel /Marketing support, and Business Development• Defined product specifications, positioning, features/benefits communication• Took charge of product training, and day-to-day management • Monitored industry, technology, and business trends to identify opportunities/threats Show less

• 

  Ultima Electronics Corporation (Public company)

  Jan 2003 - Jan 2005

  Advanced Specialist

  • Gather and integrate industry research and Market intelligence research for strategy development• Conducted license and trademark agreements for technology use• Executed and managed cross-functionally all aspects of product realization/launch for new products• Management of product growth and profitability through pricing, cost reduction coordination• Primary product contact for Sales/Channel /Marketing support, and Business Development• Defined product specifications, positioning, features/benefits communication• Took charge of product training, and day-to-day management • Monitored industry, technology, and business trends to identify opportunities/threats Show less

• 

  Institute for Information Industry

  Jun 2005 - now

  1. Industry analysis and industry counseling • Independently responsible for industry search, writing industry analysis reports, and estimating the output value • Undertake government research projects, lead and write research reports • Counsel digital content and information and communication companies to apply for government subsidies, also assist manufacturers to drive digital technology transformation and create business opportunities • Host international technical activities, such as the DLNA plugfest conference • Assist the government to promote Taiwan's information industry • Responsible for the staff work in the strategy formulation of information promotion plan2. Lead R&D and testing team • Develop business, apply for R&D projects, and establish long-term partners • Implement strategies to achieve organizational goals, monitor financial usage, control project progress and assist in solving problems, effectively dispatch manpower, and coordinate resource allocation • Determine the priority of project execution, and communicate with team members to grasp the implementation status and to assist in possible problems • Undertake industry projects, assist in applying government funding, planning, implementing digital transformation and upgrading, and matchmaking partners. • Represent the company and Taiwan to participate in domestic and international competitions, won 2 International awards and 5 domestic technology application awards • Act as the director of testing laboratory and build an ISO 17025 compliant laboratory • Cooperate with public associations and provide product interoperability interface testing services in line with government policies Show less

  • Business Development Director

    Jan 2023 - now

  • Section Manager

    Jun 2005 - Jan 2023