
Timeline
About me
Copywriter | Content Specialist | Content Marketer
Education

Symbiosis institute of operations management - siom
2011 - 2013Operations management and supervision
Vancouver film school
2020 - 2021Diploma of education writing for films
Punjab technical university
2004 - 2008Engineer's degree computer science
Experience

Infosys
Jul 2008 - Feb 2011Content developer• Created website content for our banking product (Finacle ERP) and regularly update it as per new features, products, Seo best practices.• Produced revenue generating content for sales team (sales brochure, product presentation, case studies) to win deals from clients including Axis Bank, ICICI bank, Kotak Mahindra Bank.

Nec corporation india pvt ltd.
May 2013 - Dec 2016Proposal writer• Produced compelling proposals, responding to RFPs to include pricing, bill of materials, and solution document to win major deals (Mizuho bank, Kotak Mahindra Bank) and increase sales by 10% in 2015.• Conducted market research and prepared competitive analysis, selling decks documents to train NEC subsidiaries (NEC Hong Kong, Singapore) to help increase their sales.• Regularly updated website content to increase web traffic by 20% using effective keywords.

Zs
Jan 2017 - Jul 2020Senior content writer• Created compelling and engaging content for digital platforms, company’s website such as blogs, whitepapers, case studies, ads to improve brand awareness and customer engagement by 30%.• Wrote, edited and proofread website content to maintain brand tone and consistency to increase web traffic by 20%.• Developed video scripts, digital and print banner ads, eblasts, and social media communications for different platforms (LinkedIn, Facebook) to achieve exceptional CTA and generate leads. • Spearheaded content delivery in deadline-driven environment with excellent communication and collaboration skills to meet deadline 100% of the time as a result increase brand awareness. Show less

Nanozen
Jul 2021 - Feb 2022Content specialist• Developed yearly content strategy as per brand vision saving 18% marketing budget.• Created effective marketing material for magazines such as Canadian Mining Journal, Sub-Saharan.• Executed effective email campaigns resulting in 30% more open rate and 12% more click rate.• Researched market trends and interviewed leaders, SMEs to draft effective content strategy.

Shaw communications
Oct 2022 - Feb 2023Customer account specialist• Answered customer queries: billing, activation, data plans to achieve satisfaction score of 90%.• Utilized the CRM system for query resolution, achieving call time 15% better than benchmark.

Taste of nawab
Jun 2023 - Oct 2023Customer service representative
Freelance
Oct 2023 - nowFreelance writer• Write brand content, articles, blogs (published on CBC and journalism website New Canadian Media).• Proofread content of writers, provide feedback to develop publish-ready content.
Licenses & Certifications

Google analytics
GoogleJul 2021
Product management
Pragmatic instituteNov 2019
Verified international academic qualifications
World education servicesJan 2019- View certificate

Hrbp advanced
ChrmpJul 2023 
Human resource manager/director
Vskills - india's largest certification bodyOct 2012
Languages
- enEnglish
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