Experience

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  Infosys

  Jul 2008 - Feb 2011

  Content developer

  • Created website content for our banking product (Finacle ERP) and regularly update it as per new features, products, Seo best practices.• Produced revenue generating content for sales team (sales brochure, product presentation, case studies) to win deals from clients including Axis Bank, ICICI bank, Kotak Mahindra Bank.

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  Nec corporation india pvt ltd.

  May 2013 - Dec 2016

  Proposal writer

  • Produced compelling proposals, responding to RFPs to include pricing, bill of materials, and solution document to win major deals (Mizuho bank, Kotak Mahindra Bank) and increase sales by 10% in 2015.• Conducted market research and prepared competitive analysis, selling decks documents to train NEC subsidiaries (NEC Hong Kong, Singapore) to help increase their sales.• Regularly updated website content to increase web traffic by 20% using effective keywords.

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  Zs

  Jan 2017 - Jul 2020

  Senior content writer

  • Created compelling and engaging content for digital platforms, company’s website such as blogs, whitepapers, case studies, ads to improve brand awareness and customer engagement by 30%.• Wrote, edited and proofread website content to maintain brand tone and consistency to increase web traffic by 20%.• Developed video scripts, digital and print banner ads, eblasts, and social media communications for different platforms (LinkedIn, Facebook) to achieve exceptional CTA and generate leads. • Spearheaded content delivery in deadline-driven environment with excellent communication and collaboration skills to meet deadline 100% of the time as a result increase brand awareness. Show less

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  Nanozen

  Jul 2021 - Feb 2022

  Content specialist

  • Developed yearly content strategy as per brand vision saving 18% marketing budget.• Created effective marketing material for magazines such as Canadian Mining Journal, Sub-Saharan.• Executed effective email campaigns resulting in 30% more open rate and 12% more click rate.• Researched market trends and interviewed leaders, SMEs to draft effective content strategy.

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  Shaw communications

  Oct 2022 - Feb 2023

  Customer account specialist

  • Answered customer queries: billing, activation, data plans to achieve satisfaction score of 90%.• Utilized the CRM system for query resolution, achieving call time 15% better than benchmark.

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  Taste of nawab

  Jun 2023 - Oct 2023

  Customer service representative
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  Freelance

  Oct 2023 - now

  Freelance writer

  • Write brand content, articles, blogs (published on CBC and journalism website New Canadian Media).• Proofread content of writers, provide feedback to develop publish-ready content.