Nadia Ma’rifa

Nadia ma’rifa

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location of Nadia Ma’rifaJakarta Metropolitan Area
Followers of Nadia Ma’rifa665 followers
  • Timeline

  • About me

    Product Designer at Vidio

  • Education

    • Universitas persada indonesia 'yai'​

      2015 - 2019
      Bachelor's degree design and visual communications, general gpa 3.47 out of 4.00

      Activities and Societies: Member of DKompleks - DKV UPI YAI Final Project : 'Popo Wants to Dance' a Children Illustration Book.

    • Revou

      2022 - 2022
      Full stack product management 100/100

      Enrolled to Product Management boot camp held by a learning academy focused on tech industry. End-to-End Product Management Process taught in classes, individual assignments and group projects to refine product management skills which taught by leading industry practitioners from South East Asia like Zalora, Tokopedia, Gojek, etc. • Product Vision & Strategy• Research for Product Management• OKR & Product Metrics• Problem Prioritization• Solution Conceptualization•… Show more Enrolled to Product Management boot camp held by a learning academy focused on tech industry. End-to-End Product Management Process taught in classes, individual assignments and group projects to refine product management skills which taught by leading industry practitioners from South East Asia like Zalora, Tokopedia, Gojek, etc. • Product Vision & Strategy• Research for Product Management• OKR & Product Metrics• Problem Prioritization• Solution Conceptualization• Solution Validation & Prioritization• Product Development Process• Stakeholder Management• Product Experimentation• Product Launch & Go-To-Market Strategy Show less

  • Experience

    • Self employed

      May 2018 - May 2023

      - Created custom digital or by-hand drawings and paintings.- Designed and developed details on character, layout and background illustrations using Adobe Photoshop and Illustrator.- Created Invitation Design (Wedding, Birthday, etc).- Created Resume Design.- Created my own merchandises (keychain, sticker, acrylic pin and enamel pin).

      • Product Designer

        Jan 2021 - May 2023
      • Creative Designer

        May 2018 - Jan 2023
    • Bbm

      Aug 2018 - Oct 2018
      Intern illustrator

      Within Blackberry Messenger's illustrator team, my job desk was to create new sticker packs (some of them are animated) that will be published on a weekly basis. Blackberry discontinued its services on 31th May 2019.

    • Lion parcel

      Dec 2019 - Feb 2020
      Creative designer

      Created new design themes for marketing and collateral materials (digital and printed). Collaborated with Lead Digital Strategist to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of online promotional and informational items (Instagram and Youtube) for key clients under direction of Lead Digital Strategist.

    • Pt. ice messenger indonesia

      Mar 2020 - Aug 2021

      Generating clear ideas and concepts in tandem with the copywriter. Producing sketches, storyboards, art layouts based on creative visions and ideas. Understanding marketing initiatives, strategic positioning and target audience.Responsibilities:- Prepared rough drafts and present ideas to team leader using different styles, appropriate colors, and layouts for each graphic- Created logo and brand identity for EECOMM, QTCOMM and ChatNews (subsidiary of IndoChat Group)- Created original character design for dynamic and static chat stickers for IndoChat- Understand marketing initiatives, strategic positioning and target audience- Collaborated and communicating with product team overseas to design and produce user interface elements- Communicating with project team overseas and collaborated with technical team to developed product design, website design, created storyboards and visual mockups, and produced professional visual presentations. (including website, UI/UX, google ads, app preview on play store and app store)- Collaborated with brand specialist and business development director to design and produce computer generate artwork for marketing creative (digital and printed)- Generate clear ideas and concepts in tandem with the brand specialist and the marketing data analyst- Collaborated with brand specialist and creative director to maintained creative promotional videos- Worked closely with various marketing team, product team and technical team and worked on the improvement of the whole design process- Actively participated in brainstorming sessions to come up with new design perspectives, ideas, and style guides for particular campaigns- Ensured that all designs align with the brand image, while also meeting usability and website standards- Keep up to date with graphic design technologies, techniques, and modern trend to deliver cutting edge work- Completed reports on the progress of the assigned projects and presented results to team leader Show less - Study design briefs and conceptualize visuals based on identified requirements- Maintained graphic design guidelines and brand identity- Developed Brand Identity for IndoChat- Created Dynamic and Static Chat Stickers for IndoChat- Collaborated with Social Media Specialist to design and produce computer generate artwork for Social Media Content- Created 2D Motion Graphic for Social Media- Created Notification Sounds for IndoChat- Presented and defended designs and key deliverables to peers and team leader- Illustrated design ideas using storyboards, process flows and sitemaps- Illustrated artistic concepts by designing rough layouts of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts- Defined the tone and voice of the company's brand by drafting the logo and typography for all company publications- Developed a color palette that reflected the brand’s professionalism and friendliness Show less

      • Art Director

        Aug 2020 - Aug 2021
      • Creative Designer

        Mar 2020 - Aug 2020
    • Edufund

      Jun 2021 - Aug 2022
      Ui designer & ux illustrator

      Key Responsibilities :- Worked closely with the COO, Product Managers, IT Manager and other UI Designer to turn company goals into actionable design decision.- Designed new features as well as overhauled visual design for both product and marketing by introducing a company-wide style guide, all while working closely across multiple development teams within an agile environment.- Worked with a product team, focusing more on the product, turning complex workflows into simple and intuitive interaction.- Contributed to the design of new features from start to finish. This included conducting workshops and design sprints, user research, benchmarking, building user flows, wireframes, final designs and prototypes of varying fidelity.- Partner with other UI Designer spearheaded a redesign of websites (web dashboard, home page, lender website) and designed & implement Edufund Mobile App from initial conceptual to finish. Show less

    • Vidio

      Sept 2022 - now
      Product designer

      · Developed and managed end-to-end gamification experiences, including Vidio Games such as Tebak Pemenang Juara Dunia 2022 Quiz, Polling Supporter World Cup 2022, Tebak Juara Quiz, Survey Netizen Indonesia, and Vidio Rewards, to drive user engagement and enhance overall user experience.· Utilized both qualitative research and quantitative data analysis to evaluate product performance and identify areas for further improvement.· Collaborated closely with Product Managers and Product Manager Lead to establish a product roadmap for efficient product planning.· Assumed responsibility for mentoring and guiding interns to optimize their professional growth. Show less

    • Revou x telkom indonesia

      Apr 2023 - Jun 2023
      Associate product manager
  • Licenses & Certifications

    • Full-stack product management

      Revou
      Oct 2022
      View certificate certificate
    • Skill academy certified copywriting course

      Skill academy by ruangguru
      May 2020
      View certificate certificate
    • Skill academy certified product design course

      Skill academy by ruangguru
      May 2020
      View certificate certificate
    • Skill academy certified seo 101 course

      Skill academy by ruangguru
      Jun 2020
      View certificate certificate
    • Skill academy certified ux design course

      Skill academy by ruangguru
      May 2020
      View certificate certificate
    • Skill academy certified design sprint course

      Skill academy by ruangguru
      May 2020
      View certificate certificate
  • Honors & Awards

    • Awarded to Nadia Ma’rifa
      The Best Design Team Vidio Feb 2023 • Engaging in collaboration with other members of the team, which consists of two senior product designers and one design lead.• Capable of collaborating effectively and efficiently to deliver a number of projects within tight deadlines.• Having the best chemistry between peers throughout the end-to-end product development process.
  • Volunteer Experience

    • Illustrator

      Issued by Exquisite Workers on Apr 2020
      Exquisite WorkersAssociated with Nadia Ma’rifa