
Timeline
About me
Customer Experience | Voice of Customer | Customer Insights | CX Governance | Certified Trainer | Keynote Speaker
Education

Arab academy for science, technology and maritime transport
2012 - 2016Master of business administration (mba) marketing management excellent with honourMasters Thesis: " Investigating the Relationship between Corporate Social Responsibility, Consumer Support and Organizational Commitment in Telecommunications industry in Egypt ( Applied Study on Vodafone and Orange).

Arab academy for science, technology and maritime transport
2008 - 2012Bachelor of business administration - bba marketing management and international business excellent with honor - 3.42Activities and Societies: -Founder and Leader for Connect Community for charity causes and civil work in Egypt -Worked as a fundraising coordinator for NGOs' and Charity Causes Bachelor degree from College of Management and Technology, Major of Marketing and International Business (2012)
Experience

Talaat moustafa group holding
May 2008 - Sept 2008Trainee in financial department
Alexandria opera house theater
May 2009 - Aug 2009Marketing coordinator- intern
Egyptic for consulting and iso services
Jun 2010 - Sept 2010Marketing coordinator (summer internship program)
Ejadah
Feb 2012 - Dec 2012Marketing specialist
Andalusia alsalama hospitals
Jan 2013 - Feb 2014Senior marketing specialist
Stanly group
Jan 2014 - Dec 2015Senior marketing research analyst
British council
Jan 2016 - Jan 2017Marketing and communications analyst
Kout food group
Jan 2017 - Oct 2019Senior market and customer insights analyst
Boubyan bank
Nov 2019 - nowAssistant manager - customer experience management1. Manage customer experience projects, events and provide action plans to improve customer interaction.2. Perform gap analyses through surveys, mystery shopping and other related activities to assess customer experience levels and ensure meeting objectives within the desired service levels. 3. Analyze "voice of the customer" (VOC) project results, behavioral information and other related initiatives to understand level of customer satisfaction and provide deep insights of customer needs and behaviors.4. Act as a partner and work closely with the multiple channels to identify customer experience requirements and expectations to meet and exceed the required level. 5. Coach and support assigned area`s/teams on customer experience guidelines and plans to provide a reliable platform for the business operations and improve service excellence throughout Boubyan`s channels.6. Review customer issues/inquiries and resolve with in an efficient and effective manner.7. Generate reports to monitor progress and provide a review of service/performance levels against agreed objectives.8. Assist in recommending/implementing new methods and tools to identify gaps and reach the desired customer experience satisfaction level. 9. Perform a variety of tasks within the general scope of the job and others that may be assigned by the management. Show less
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Customer experience professionals association (cxpa)
Jan 2023 - nowMiddle east regional leadership council member
Centremine - مركز المهن والأبتكار وريادة الأعمال
Jan 2023 - nowLecturer
Freelance
Apr 2023 - nowCertified trainerCCXP Trainer Design Thinking Trainer Customer Experience Trainer and Speaker Consumer Behavior LecturerMarket Research Lecturer Customer Insights Lecturer

Awards international
Sept 2024 - Nov 2024JudgeI served as a judge for the International Customer Experience Awards 2024I joined an esteemed committee of industry experts from around the globe. In this role, I evaluated and score submissions across several categories, including Best Customer Service, Best Business Operations Process (BOP), and Best Citizenship Experience. This rewarding opportunity allowed me to assess innovative strategies, impactful solutions, and excellence in customer experience practices demonstrated by organizations worldwide. Through our rigorous judging process, we aimed to recognize and celebrate businesses that set new standards in customer experience and commitment to community. Show less
Licenses & Certifications
- View certificate

Aligning customer experience with company culture
LinkedinAug 2021 .webp)
Customer experience foundations
Customer experience professionals association (cxpa)Oct 2021
User experience
JellyfishOct 2021
User experience
Jellyfish- View certificate

Design thinking: customer experience
LinkedinAug 2021 - View certificate

Communicating about culturally sensitive issues
LinkedinMar 2021 - View certificate

Creating a positive customer experience
LinkedinMar 2021 - View certificate

Leading a customer-centric culture (2013)
LinkedinMar 2021 
Customer experience masterclass
Kuwait foundation for the advancement of sciencesJun 2020
Professional certified trainer
Canada global centreNov 2019
Honors & Awards
- Awarded to Shorouk M. Ali, MBA, CCXPTop Learner of 2022 Boubyan Bank Dec 2022 Being Recognized as Top Learner of 2022
- Awarded to Shorouk M. Ali, MBA, CCXPBest Graduation Project College of Management and Technology Feb 2012 Best presentation and bachelor's thesis
- Awarded to Shorouk M. Ali, MBA, CCXPExcellent with Highest Honors Arab Academy for Science Technology and Maritime Transport. Feb 2012
- Awarded to Shorouk M. Ali, MBA, CCXPMBA Master's of Business Administration Arab Academy for Sciense , Technology , and Maritime Transport Feb 2012 GPA 3.8 August 2016
- Awarded to Shorouk M. Ali, MBA, CCXPOfficial Excellence Award from College of Logistics and Maritime Transport for Causes Activities CITL Nov 2010
- Awarded to Shorouk M. Ali, MBA, CCXPExcellent Cultural Activities award Arab Academy for Science, Technology and Maritime Transport Apr 2010
- Awarded to Shorouk M. Ali, MBA, CCXPParticipation Award for Charity Causes United Nations Nov 2009
Volunteer Experience
Application Reviewer
Issued by Customer Experience Professionals Association (CXPA) on Mar 2023
Associated with Shorouk M. Ali, MBA, CCXPJudge
Issued by Customer Experience Professionals Association (CXPA) on Jun 2023
Associated with Shorouk M. Ali, MBA, CCXPJudge
Issued by Awards International on Oct 2023
Associated with Shorouk M. Ali, MBA, CCXPMentor
Issued by INJAZ-Kuwait on Mar 2017
Associated with Shorouk M. Ali, MBA, CCXPJudge
Issued by Customer Experience Professionals Association (CXPA) on Aug 2022
Associated with Shorouk M. Ali, MBA, CCXPJudge
Issued by Customer Experience Professionals Association (CXPA) on Jul 2024
Associated with Shorouk M. Ali, MBA, CCXPBusiness Coach
Issued by LOYAC on Oct 2024
Associated with Shorouk M. Ali, MBA, CCXPTeam Leader
Issued by United Nations Volunteers on Feb 2008
Associated with Shorouk M. Ali, MBA, CCXPCorporate Social Responsibilities (CSR) Analyst
Issued by Misr-Turk on Apr 2013
Associated with Shorouk M. Ali, MBA, CCXPDelegate
Issued by Bibliotheca Alexandrina on Nov 2009
Associated with Shorouk M. Ali, MBA, CCXPDelegate
Issued by AIESEC on May 2008
Associated with Shorouk M. Ali, MBA, CCXPFundraising Specialist
Issued by أيادي المستقبل لعلاج سرطان الأطفال مجانا - الأسكندرية on Mar 2008
Associated with Shorouk M. Ali, MBA, CCXPFounder and President
Issued by Connect for Civil work on Sept 2011
Associated with Shorouk M. Ali, MBA, CCXPParticipant
Issued by AIESEC on May 2011
Associated with Shorouk M. Ali, MBA, CCXP
Languages
- enEnglish
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