Kristin Braley

Experience

• 

  The Limited

  Nov 2010 - Apr 2014

  Sales Associate

  • Developed and improved my personal selling abilities through the sales of Limited Merchandise and the Limited credit card.• Utilized leadership skills and abilities to train and advise newly hired sales associates.

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  Acosta Sales & Marketing

  May 2012 - Aug 2012

  WM Shelf Availability

  • Gained valuable experience performing retail sales calls and category management knowledge through performing store product audits and assessing planograms. • Expanded my knowledge of the retail channel and its challenges.

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  Constellation Brands

  Jul 2014 - Mar 2022

  •Evangelized emerging eCommerce trends & business impact for CBI by serving as a consultant across CBI sales teams internally, with our distributor partners, with key accounts both pureplay & omnichannel.•Responsible for the management and business development of three eCommerce Pureplay accounts: Wine.com, Dashmart & Fresh Direct.•Worked across distributor partners, CBI Beer, W&S sales teams to strengthen eCommerce understanding and accountability to drive distribution of the CBI portfolio within Drizly enabled accounts. Show less Responsible for the sales and distribution growth of our poirtfolio in the Ralphs division.Managed our company relationship with the Ralphs Adult Beverage Buyer through weekly meetings, consistent reporting & analysis of the category. Accountable for the drawing and analyzing of the Ralphs wine planograms, both during the yearly reset process and through the management of the remodel schedule. Oversaw the wine reset process & managed the reset teams to ensure minimal errors and reset cancellations. Show less • Responsible for the analysis of the wine category and wine shopper at Kroger.• Supported the Kroger Sales team through effective and timely reporting. • Developed strong analytical skills through the several data sources (dunnhummby/ 84.51, IRI, Market 6).• Learned to construct both creative and effective sales presentations, presented to Kroger Corporate.• Established personal selling & professional relationship building skills through working directly with Kroger Corporate wine buyers and sales planning teams.• Gained an understanding for the Adult Beverage category and its unique obstacles Show less

  • Wine & Spirits eCommerce National Account Manager - Kroger, Walmart & Sam's Club

    Mar 2021 - Mar 2022

  • Manager - E-Commerce Sales & Category Management

    Jun 2019 - Mar 2021

  • Customer Solutions Manager - Kroger B,W&S

    Sept 2017 - Jun 2019

  • Category Manager - Kroger West

    Sept 2016 - Sept 2017

  • Associate Category Analyst - Kroger Category Team

    Oct 2015 - Sept 2016

  • Associate Category Analyst - Kroger Sales Team

    Jul 2014 - Oct 2015
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  Archer Roose Wines

  Mar 2022 - now

  • Business Intelligence Manager - Analytics + eCommerce

    Apr 2023 - now

  • Ecommerce Manager

    Mar 2022 - Apr 2023