Livia Menon Prevot Dentes

Experience

• 

  Grupo Abril

  Aug 2015 - Jul 2016

  Galera Capricho

  - Write articles to teenagers about lifestyle and fashion - YouTube videos focused on my exchange program experience- Participation on internal and external events to share with the magazine followers

• 

  Centro Acadêmico 4 de Dezembro - ESPM

  Jul 2017 - Dec 2019

  - Responsible for building and development of proposals to potential sponsors- More than 50 partners during the journey- Events production, focused on delivering live marketing projects and brand experiences- Responsible to one of the biggest University Event with more than 12k people- Media Kit and contracts production Colaboradora de captação de recursos e eventos

  • Sponsorship Director

    Jan 2019 - Dec 2019

  • Colaboradora

    Jul 2017 - Dec 2018
• 

  SAP

  Jan 2020 - Dec 2020

  Marketing and Events Intern

  - Support in the creation of physical and digital events (fair sponsor and webinars)- Assistance in the operational and financial area, being responsible for all PO's issues- Management of NDA creation to enable actions with suppliers- Assistance in direct communication with customers supporting in the creation of digital material- Assistance to partners in the biggest marketing event of the company (SAP NOW Brazil)- Interaction with marketing agencies- Responsible for collecting all deliverables (social media posts, releases, special content and landing page) from sponsors of our main event- Extra-mile projects with HR (interns committee) Show less

• 

  Mastercard

  Jan 2021 - Sept 2024

  - Gestão do plano estratégico para lançamento de novos produtos (Click to Pay e Débito);- Desenvolvimento de roadshows e materiais criativos para comunicação de produtos;- Apoio nos patrocínios como Libertadores, UEFA, LOL e Grammy, criando experiências Priceless;- Planejamento e execução de eventos de premiação anual (Excellence Program) e encontro do CMO Global com executivos do ramo.- Gestão de uma carteira de fintechs e bancos de nicho (varejo, Gen Z, Crypto...) para projetos B2B2C, desenvolvendo estratégias, campanhas, plano de marketing e promoções;- Gestão de uma estagiária;- Membra dos grupos de afinidade para mulheres (WLN), voluntariado (YoPros) e comunidade LGBTQUIAP+ (Pride); Show less - Planning and execution of strategy workshop (for the internal community and leadership)- Community Management leader for the internal community among all LAC to share the highlights, reports, prepare content for bi weekly sessions and help on the requests- Responsible for building a quarterly report and a monthly newsletter with the performance, metrics, insights, losses and wins that is shared with the leadership- Relationship with external partners and clients focused on Crypto - Responsible for improving at least 5 projects (On Boarding timing, services and solutions, performance tracking, consumer bundle and learning hub)- Planning and execution of "LAC Crypto Training Day" an event focused on sharing the main topics and strategy related to Crypto Show less - Assistance in the development of toolkits for partner brands together with marketing agencies in order to promote Mastercard's benefits in a B2B2C perspective- Interaction with agencies to create and approve materials and experiences for clients (Such as sweepstakes, engagement actions an brand experiences)- Development of incentive campaigns to promote the brand with institutional gifts and responsible for building the business case with the Account Manager to internally justify the need- Creation of material for benchmark analysis, focused on analyzing the marketing campaign and experiences from our main competitors - Support in the operational and financial marketing such as opening POs, dashboard, COGS and data balance- Responsible for launching a new product in the market (Click to Pay) with email marketing strategy and landing page - Extra-mile projects with HR (interns program creation) Show less

  • Specialist, Marketing B2B | B2B2C

    Jul 2023 - Sept 2024

  • Trainee, Products

    Oct 2022 - Jun 2023

  • Trainee, Fintech, Enablers & Crypto LAC

    Jan 2022 - Sept 2022

  • B2B Marketing Intern

    Jan 2021 - Dec 2021
• 

  Itaú Unibanco

  Sept 2024 - now

  Analista, Patrocínios & Brand Experience

  - Coordenação dos patrocínios de negócio com foco nos segmentos Itaú Empresas (PJ e Rede) e Itaú Personnalité (Alta renda);- Contato com agências parceiras para desenvolvimento de ativações, produção de brindes e planejamento operacional;- Responsável pelo processo de governança dos patrocínios.Projetos: RD Summit, Temporada de Verão Riviera, NRF, Cammis Beach Tennis e Autocom, AABIC e Forum Ecommerce.