Viola Chen

Experience

• 

  Lemuria Trade Inc.

  Mar 2010 - Aug 2012

  Co-founder & IT Derictor
• 

  UQ Interactive

  Sept 2014 - Nov 2015

  Channel Manager

  Responsibility:- Brand development, developed new advertising partners- Marketing strategy making, attended and made marketing plan on different markets - Advertising optimization, run and optimized campaigns on Facebook and Google Achievement:- Published three version of games in different religions- Developed over 20 new advertising channels per quarter- Optimized several Facebook and Google ads accounts in different GEOs, and above the industry average

• 

  Hero Entertainment

  Nov 2015 - Jun 2017

  Overseas Marketing Supervisor

  Responsibility:- Direct marketing team to do marketing research, make marketing plan for new game and version update- Leverage existing media relationships and cultivate new contacts within business and industry media- Direct social media team to engage audiences- Develop new partners to make online and offline campaign, in order to increase brand awareness and achieve more usersAchievement:- Published six version of games in different religions, one of them get top1 in Malaysia, Indonesia Grossing Rank- Developed over 10 new local medias and partners per quarter- Increasing 5,000 organic fans per month in average- Organised at least one online or offline event each month Show less

• 

  CocoaChina/Chukong Technologies 触控科技

  Jun 2017 - Apr 2019

  Marketing Director

  Responsibility:- Leading all overseas marketing activities, user acquisition, brand marketing, design, and marketing analysis - Builds relationships with key partners, such as Apple, Google, and Facebook- Maintains market sensitive, and extensive knowledge of current marketAchievement:- Build up 8 members overseas marketing team to launch 7 games in one year- 3 games reached top 5 in Free Download Ranking - 10 times feature by Google Play and App Store in one year

• 

  ByteDance

  Apr 2019 - now

  Sr. User Growth Manager