Viola Chen

Viola Chen

Co-founder & IT Derictor

Followers of Viola Chen238 followers
location of Viola ChenChaoyang District, Beijing, China

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  • Timeline

  • About me

    Sr. User Growth Manager at ByteDance

  • Education

    • The University of Glasgow

      2012 - 2013
      Master of Science (MSc)
    • Saint Louis University

      2008 - 2012
      Bachelor of Science (BSc)
  • Experience

    • Lemuria Trade Inc.

      Mar 2010 - Aug 2012
      Co-founder & IT Derictor
    • UQ Interactive

      Sept 2014 - Nov 2015
      Channel Manager

      Responsibility:- Brand development, developed new advertising partners- Marketing strategy making, attended and made marketing plan on different markets - Advertising optimization, run and optimized campaigns on Facebook and Google Achievement:- Published three version of games in different religions- Developed over 20 new advertising channels per quarter- Optimized several Facebook and Google ads accounts in different GEOs, and above the industry average

    • Hero Entertainment

      Nov 2015 - Jun 2017
      Overseas Marketing Supervisor

      Responsibility:- Direct marketing team to do marketing research, make marketing plan for new game and version update- Leverage existing media relationships and cultivate new contacts within business and industry media- Direct social media team to engage audiences- Develop new partners to make online and offline campaign, in order to increase brand awareness and achieve more usersAchievement:- Published six version of games in different religions, one of them get top1 in Malaysia, Indonesia Grossing Rank- Developed over 10 new local medias and partners per quarter- Increasing 5,000 organic fans per month in average- Organised at least one online or offline event each month Show less

    • CocoaChina/Chukong Technologies 触控科技

      Jun 2017 - Apr 2019
      Marketing Director

      Responsibility:- Leading all overseas marketing activities, user acquisition, brand marketing, design, and marketing analysis - Builds relationships with key partners, such as Apple, Google, and Facebook- Maintains market sensitive, and extensive knowledge of current marketAchievement:- Build up 8 members overseas marketing team to launch 7 games in one year- 3 games reached top 5 in Free Download Ranking - 10 times feature by Google Play and App Store in one year

    • ByteDance

      Apr 2019 - now
      Sr. User Growth Manager
  • Licenses & Certifications

    • Adwords Certification

      Google
      Jul 2015
  • Volunteer Experience

    • Volunteer

      Issued by USA Weekend Magazine on Oct 2008
      USA Weekend MagazineAssociated with Viola Chen