Jason Fuhrman

Experience

• 

  GEICO

  Jun 2002 - May 2024

  • Developed and ran analytics reports for account managers to continuously improve sales/marketing effectiveness• Documented research findings for department management, project managers, partners, and other marketing staff • Assessed KPI data for marketing/advertising campaigns, applying findings to drive future campaign improvements• Ensured marketing campaign strategy aligned with corporate brand standards and overall corporate objectives• Trained new team members on internal tools, Sponsored Marketing protocols, best practices, and procedures• Managed digital marketing strategy for 15+ campaigns per year, targeting millions of sales prospects, nationwide• Reviewed and prepared budget estimates and financial plans to maximize ROI of the company's marketing spend• Studied demographic data to determine optimal targets, competitor offerings, and potential points of differentiation• Developed spreadsheets, dashboards, and data models to track key metrics and enable data-driven decision-making• Investigated new product growth opportunities, including reviewing 3rd Party data sources for potential insights• Completed monthly operational reviews to check budget compliance and identify areas in need of adjustment• Applied expertise in SAS and Excel to design/produce attractive, informative, and high-quality marketing reports Show less • Gained a comprehensive understanding of HR principles, strategies, regulations, and HRIS technology• Analyzed a diverse array of "people metrics" and provided actionable recommendations to senior management • Drove process improvements and streamlined various procedures to reduce time/cost and eliminate bottlenecks• Administered the company's Aspect Staffing HRIS software and created/generated a wide range of different reports• Reviewed extensive call volume data, creating spreadsheets to enable accurate forecasting and trend analysis• Extracted data from additional reporting systems throughout the company to support special projects and initiatives Show less

  • Associate Manager, Product Operations (Analytics & UX Support)

    Jan 2023 - May 2024

  • Senior CRM SME & Strategist (Agile / Azure DevOps / PMO Support)

    Sept 2022 - Oct 2023

  • Lead Marketing Analyst I

    Jul 2013 - Sept 2022

  • Workforce Management Analyst

    Jun 2002 - Jul 2013
• 

  Polk County BoCC

  May 2024 - now

  Senior Management and Budget Analyst

  • Developing and analyzing budgets of various sizes and complexity• Coordinating and assisting divisions, Commissioners, Elected Officials, and the County Manager in the preparation of the County’s operating budget and Community Investment Program processes• Preparing recommendations regarding division operational and capital improvement budget requests, as well as fiscal policy• Providing final review and approval before budget requests are submitted to the County Manager’s Office• Implementing and managing budget policies and procedures through the continuous training of fiscal administrators, fiscal managers, fiscal staff, and other analysts Show less