Low Tee Yao

Experience

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  Leo Burnett Malaysia

  Mar 2013 - Aug 2013

  Digital Project Executive

  During my working experience in Leo Burnett Kuala Lumpur as a Digital Project Executive, I’ve learned much through the digital advertising in Malaysia, and have been involved with managing clients such as Samsung, AIA, Hotlink, Maxis and also PMO (Prime Minister Office). Most of the campaigns that I was involved in consist of creating a new microsite for the client to launch a new campaign, and also to create brand awareness for client by using the OOHM (Out Of Home Media), which is also known as E-bunting. Show less

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  Trad3mark Intergration

  Sept 2013 - Sept 2014

  Account Executive

  Fully Integrated Marketing Communication AgencyClientele Portfolio: British American Tobacco (BATM), G2, BMW Malaysia, SamsungSpecializes in through-the-line strategic planning, events management and activation, creative design and structural/POSMs development. Key responsibilities included to: - Strategize Marketing and Brand campaigns.- Expertise in developing methods to overcome certain (tobacco) limitations in marketing.- Conceptualize, and provide Creative direction in planning Brand concepts.- Brand Marketing for products/events and campaigns (i.e. DEFINE: Urban Recipe to F.A.M.E).- Craft and execute consumer events as part of the growth strategy in campaigns.- Identify, negotiate and prepare Sponsorship Agreements with Organizers on behalf of Brands.- Negotiate costs with Organizers, Clients, Suppliers etc.- Manage project timelines, costing, project P&L and Clients’ budget.- Research and analyze data to pitch and win campaigns. Show less

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  House of Leather Malaysia

  Oct 2014 - Jun 2015

  Senior Branding Marketing Executive

  House of Leather - H.O.L Chain Store (Malaysia) Sdn Bhd is a registered trademark for leather goods, luggages and bags has been established for more than 20 years in Malaysia. Today, it is Malaysia’s largest leather goods, luggage and bags chain store strategically located in the major shopping complexes in Malaysia.- Develop the concept and brand positioning for new products. - Strategize and execute full marketing and comm campaigns incl. Full A&P Plans, consumer activations.- Identify and develop platforms that will increase brand awareness, build brand equity and develop further loyalty among consumers, ultimately driving product sales.- Lead development of consistent and effective marketing materials across all marketing communications, including public relations, POP, advertising, events, e-mails, banners and Web sites.- Ensure that the company’s marketing materials properly position the company and its products for high visibility and high penetration among high value customer segments. Show less

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  Vocanic

  Sept 2015 - Sept 2016

  Project Manager
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  GroupM

  Oct 2016 - Oct 2021

  • Managed the offshore team of 4 to ensure proper maintenance and QA for [m]Report (Datorama) across the APAC markets• POC for the report key partners for [m]Report (Global [m]Report Lead, SalesForce, Cybage and Proteus)• Developed and maintained the Product Roadmap of [m]Report (Datorama) in improving the maturity and effectiveness of the platform utilized across the APAC markets.• Designed detail project plans with various GroupM agency teams, including business justification as well as timeline, planned with key milestone for project progress tracking• Work with the Head of Data & Technology to prioritize projects and initiatives for the APAC reporting services.• Involved in day-to-day task when required (ETL, data mapping, dashboard visualization and etc.)• Provided monthly updates around [m]Report to the GroupM Services in APAC, creative bi-monthly [m]Report newsletter for all Business Intelligence updates in the markets. Show less

  • Reporting Manager

    Jan 2021 - Oct 2021

  • Product Enablement APAC

    Oct 2016 - Dec 2020
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  Foodpanda

  Nov 2021 - now

  • Data Analytics Manager - Brand Media APAC

    Jul 2023 - now

  • Data Analytics - Brand Media APAC

    Nov 2021 - Jul 2023