Alexandru Brezeanu

Experience

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  Liber-profesionist

  Jan 2012 - Jan 2022

  Digital Marketing Specialist

  As a digital marketing freelancer with over a decade of expertise, I've had the privilege to work on various projects, using my skills to drive results in the ever-evolving digital landscape. My extensive experience covers:1. SEO: I have meticulously optimized websites to enhance search engine visibility and organic traffic. Leveraging advanced SEO strategies, I've helped businesses achieve higher rankings on Google.2. Paid Search (PPC): My proficiency in paid search advertising has leveraged businesses I worked with to reach their target audience. I've managed and optimized PPC campaigns to drive conversions and maximize ROI.3. Paid Social Advertising: I've developed and executed targeted paid social media campaigns across platforms like Facebook, Instagram, and LinkedIn. 4. Digital Content & Copywriting: Crafting compelling digital copy is a cornerstone of my skill set. I've created persuasive copy for websites, landing pages, email marketing, and social media, resonating with audiences and driving desired actions.Throughout this journey, I've partnered with a diverse clientele, ranging from startups to established brands, helping them achieve their digital marketing objectives. My ability to adapt to evolving industry trends, combined with a data-driven approach helped me deliver measurable and impactful results. Show less

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  RoyalSoft

  Feb 2018 - Sept 2021

  During my journey as a Marketing Manager at Royalsoft, I played a pivotal role in orchestrating marketing activities for the company while also coordinating digital marketing projects for a diverse portfolio of clients. Over nearly four years, my role encompassed:1. Marketing Strategy and Coordination: As the marketing manager, I led the development and execution of comprehensive marketing strategies for our agency. I ensured alignment between our marketing efforts and business goals, resulting in increased brand visibility and industry recognition.2. Client Project Management: I coordinated several client projects, and our digital marketing team managed to facilitate seamless project execution, meeting deadlines and exceeding client expectations.3. SEO (Search Engine Optimization): I implemented solid SEO strategies to enhance our agency and clients' online presence. Through meticulous keyword research, on-page optimization, and content strategies, I consistently improved organic search rankings and traffic.4. PPC Campaigns: Leveraging my proficiency in PPC advertising, I designed and managed high-impact paid search campaigns for clients. 5. Social Media Marketing: I developed and executed social media marketing plans, leveraging platforms like Meta (Facebook, Instagram), and LinkedIn. These efforts drove engagement, expanded brand reach, and fostered meaningful customer interactions.My time as a Marketing Manager in this dynamic agency environment enhanced my ability to collaborate effectively with cross-functional teams, adapt to evolving industry trends, and deliver tangible results for the agency and our global clients. Show less

  • Marketing Manager

    Feb 2019 - Sept 2021

  • Marketing Specialist

    Feb 2018 - Feb 2019
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  Transiris

  May 2022 - Jan 2025

  As a Media Manager at Transiris, I've had the privilege of overseeing and coordinating the PPC and Programmatic Advertising activity. This role has allowed me to make significant contributions by:1. Team Leadership: Part of a larger Media Group, I've had the opportunity to manage a dynamic team of PPC and Programmatic Advertising experts. My leadership has contributed to a collaborative, results-oriented environment where team members are empowered to excel and grow.2. Strategic Oversight: I take a strategic approach to media planning and execution, ensuring that PPC and Programmatic Advertising efforts are aligned with clients' business goals.4. Performance Optimization: My goal is to drive continuous improvement in campaign performance. Through rigorous data analysis and optimization techniques, I consistently enhance the efficiency and effectiveness of advertising initiatives.5. Client Engagement: Working closely with the PM and the Engagement Manager to Build and nurture client relationships. I work closely with clients to understand their unique needs and objectives, translating them into actionable strategies that deliver results. Show less In my role as a Senior PPC Marketing Specialist at Transiris, an awarded global marketing agency, I've had the privilege of working on highly specialized B2B projects, with a strong emphasis on biotech companies. B2B PPC Expertise: Crafting and optimizing paid search campaigns tailored specifically for the B2B sector. My data-driven approach and keen understanding of the B2B landscape have consistently translated into enhanced lead generation, customer acquisition, and revenue growth for our clients.B2B Paid Social : Strategic use of platforms like LinkedIn to meet clients' objectives such as brand awreness, demand or lead generation. Show less

  • Media Manager

    Jul 2023 - Jan 2025

  • Senior PPC Marketing Specialist

    May 2022 - Jul 2023