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Mark Shahroozi

Mark Shahroozi

Business Owner

Followers of Mark Shahroozi2000 followers
location of Mark ShahrooziDubai, United Arab Emirates

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  • Timeline

  • About me

    PR & Events Lead at NIO MENA | Smart Electric Vehicles

  • Education

    • George Watson's College

      1999 - 2012

    • Heriot-Watt University

      2012 - 2016
      MA Business Management with Marketing Business management 2:1

      Dissertation: “The Effects of Digital Marketing on the Consumer Decision-Making Process in the UK Car Retail Market”In response to the increasing frequency of internet use in the UK and a lack of research in the field of digital marketing in the context of the car retail industry, this research aimed to provide an understanding of the ways in which the use of digital marketing has affected the consumer decision-making process when purchasing a car. In order to understand research gaps… Show more Dissertation: “The Effects of Digital Marketing on the Consumer Decision-Making Process in the UK Car Retail Market”In response to the increasing frequency of internet use in the UK and a lack of research in the field of digital marketing in the context of the car retail industry, this research aimed to provide an understanding of the ways in which the use of digital marketing has affected the consumer decision-making process when purchasing a car. In order to understand research gaps, previous literature was examined – giving basis for areas that the research would look into. The findings of the primary research conducted support that digital marketing as a whole has improved a number of aspects of the consumer decision-making process. It was determined that a growing number of car purchasing journeys now begin online – with the future pointing to this rising even further. Show less

  • Experience

    • MMD Valeting Services

      Jul 2011 - Sept 2017
      Business Owner

      In order to fund full-time education, founded and ran a mobile vehicle car care business. Growing across a span of 6 years to a custom-built van set up, to service clients across Edinburgh and surrounding areas.

    • House of Comms

      Nov 2017 - Jan 2021

      Managing client accounts and internal teams, across multiple marketing disciplines. Responsible for managing client accounts, including Mercedes-Benz Cars Middle East, Mercedes-Benz Vans MENA, Fetchr, Emirates Leisure Retail, Under Armour Middle East and wasl Asset Management Group.

      • Junior Account Manager

        Dec 2019 - Jan 2021

      • Senior Account Executive

        May 2019 - Dec 2019

      • Account Executive

        Mar 2018 - Apr 2019

      • Junior Account Executive

        Nov 2017 - Mar 2018

    • Q Communications

      Feb 2021 - Jun 2021
      Account Manager

      Managing client accounts and internal teams, across social media, digital, influencer marketing and PR. Responsible for a team of three, with accounts including Reebok MENA, African + Eastern, jones SOCIAL, Hilton Dubai Jumeirah and Alora Paints.Managing day to day client relationships, receiving briefs and mapping out allocation of team members to tasks.

    • Al-Futtaim Automotive - الفطيم للسيارات

      Jul 2021 - Aug 2024

      Developing and executing retail communication strategies to drive dealership traffic and sales for Chrysler, Dodge, Jeep, and RAM (Stellantis), across New Cars, Used Cars & Aftersales. Collaborating with OEM to ensure cohesive marketing efforts and alignment with brand guidelines. Managed multi-channel campaigns, including digital, outdoor, CRM and in-and out-of-store activations, to maximise customer engagement. Leveraged data analytics to monitor campaign performance, optimize marketing spend, and maximize ROI. Show less

      • Senior Marketing Communications Manager - Jeep, Dodge, RAM & Chrysler

        Jul 2023 - Aug 2024

      • Marketing Project Manager - Trading Enterprises

        Jul 2021 - Aug 2023

    • NIO MENA

      Aug 2024 - now
      PR & Events Manager - Middle East & North Africa

      As PR & Events Manager, playing a key role in launching the premium smart electric vehicle brand NIO into the MENA market, starting with the UAE. Focused on establishing the brand in the region and ensuring its vision and mission resonate with local audiences. This involves developing and executing comprehensive communication strategies to build brand awareness, fostering strong relationships with media and influencers, and delivering impactful messaging to position NIO as a leader in premium electric vehicles. Show less

  • Licenses & Certifications