Urmish Basu

Experience

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  Accenture in India

  Oct 2014 - Jun 2015

  Software Engineer Associate

  Developing Client Demands and sorting out issues the client faces during working hours.

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  Delhivery

  Aug 2015 - Oct 2015

  Market Research Intern

  Delhivery is coming up with a New Venture Development(NVD) to bridge the gap between the hyper local market and the retailers. We the marketing interns are doing segmentation, targeting and market research to aid the organization.

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  Lybrate

  Nov 2015 - Nov 2015

  Marketing Intern

  Using STP, targeting the doctors to be online in the Lybrate Library so that the gap between the common people and the doctors decreases and the doctors are one click away.

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  IQ'oniQ

  Feb 2016 - Mar 2017

  Founder & President
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  Center for Social Initiative and Management (CSIM)

  Feb 2016 - Mar 2016

  Winter Intern

  A mandatory WeCare program organized by NMIMS Hyderabad. The WeCare provides a perfect platform for the budding Managers to give back something to the society. Here at CSIM, we closely look into how the Social Leaders of CSIM guide the NGOs in how to implement their duties compassionately and successfully. Moreover, we are into the Marketing and Communication Team of CSIM to increase its visibility through out.

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  Hidesign

  Apr 2016 - May 2016

  Market Research Intern

  The sales of Hidesign is gradually declining with the advent of e-commerce. This research is done where the sample space is those who visit the Hidesign stores, but DO NOT make a transaction. Understanding their psychology, on why they are not convinced to buy Hidesign products, along with what are the improvements required, is what is done!

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  Reliance Jio Infocomm Ltd

  Apr 2016 - May 2016

  Brand Management & Strategic Marketing Intern

  Reliance JIO is coming up with various projects, which is strictly confidential. However, the two months of internship in this esteemed organisation, has helped me gain experience of not only strategy, but also pitching to Brand Managers, as well as a detailed study of Branded Content.

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  Benetton Group

  Jan 2017 - Jan 2017

  Brand and Consumer Behaviour Intern

  Understanding the consumer behaviour towards all Bennetton products up for sell. Segmenting the customers, their buying pattern and suggesting wjat improvements UCB need to do to increase their sell. A part of Visual Merchandising being also covered through this project.

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  Dell EMC

  Jun 2017 - Nov 2018

  Key Account Manager

  Streamlining client and infrastructure solutions for IT along with handling all the aspects of Sales and Customer Relationship with the clients. Generating funnel based on requirement analysis and making an optimum utilization of that.At present, handling half of the House & Acquisition Accounts of East India. This patch is the Cash Cow of the East and demands continuous support, from pre-Sales to catering their post sales requirements. Formerly, I handled the Geo Expansion Accounts of West India(majorly Mumbai and Ahmedabad). That patch demanded retention and development along with the re-activation of the lapsed accounts, which I did successfully, thus achieving 2.3x times the phasing. Being the Account Manager, I primarily provide end to end solutions for the whole IT infrastructure and also catering them with their IT requirements. While serving the West Geo Expansion, I also parallely drove the Software Sales Business with VMware (part of Dell's Strategically Aligned Business) for the Geo Expansion Accounts of Western India. From identifying the prospect to pitching in the use of Virtualization and Remote Access Unified End point Management, I have been serving the accounts with all their needs. Within this span, I've sold multiple Airwatch licenses to fresh accounts, in turn reducing the Opex of those accounts by 12.5 % (on an average). Show less

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  ICICI Prudential Life Insurance Company Limited

  Nov 2018 - May 2021

  State Head, West 1, Partnership Distribution

  An effective Team leader, experience of managing team size of 51 Field Sales Executives on roll & 7 Area Sales Managers, with demonstrated capability to mentor and motivate sales, operations and alliance partners to enhance their performance and contribution levels.Complete ownership of Topline, Profitability and Quality of Business with a turnover of Rs. 12-15 Crore per quarter.Formulating and Executing Sales Strategies thus helping my organization and alliance partners achieve profitable growth.Abiding by the Sales Equation and setting up Milestones to achieve and help my Team achieve the Goal Sheet.Effective Partner Management with proven networking and relationship building skills with unsurpassed communication, organized presentation and interpersonal skills. Show less

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  Xiaomi India

  May 2021 - Dec 2021

  Program Manager

  An effective Leader, experience of handling an exclusive Channel for an entire zone, with demonstratedcapability to mentor and motivate Sales, Operations and Strategy to enhance their performance andcontribution levelsComplete ownership of Sell Through, Sell Out and Sales Hygiene and Quality of Business across200+Exclusive Outlets across the Zone!Complete ownership of Onboarding Right Partners for Exclusive MiStore Channel across the Zone andexpansion of the sameMaintain RoI of each of the Exclusive Retail Partners across the Zone End to End Management of 25+Distributors across the Zone in driving Sales for the Exclusive ChannelFormulating BTL Marketing Strategies and executing them in order of incremental footfall and SalesDaily tab and track on Sell In, Sell Through, Cash In flow and Outflow in order to ensure smooth operationsEffective Distributor and Retailer Management with proven networking and relationship building skills withunsurpassed communication, organized presentation and interpersonal skills.Conducting frequent Audits across these 200+Exclusive Stores in order to check the Stores are adhering tothe mentioned Sales Hygiene Show less

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  Livlong

  Jun 2022 - Mar 2023

  Regional Head: Strategic Alliances & Partnerships

  An effective Leader, managing a team size of 7 Managers on roll, with demonstrated capability to mentor and motivate sales, operations and alliance partners to enhance their performance and contribution levels.Understanding and analyzing various business models in MFI, DSA, NBFC, Fintech and Paytech space, and identify partnership opportunities.Connecting with the C- Level executives or the key decision makers for a long term sustainable biz modelDevelop and Manage distribution channels for Wellness and Insurance Products and Services.Financial due diligence and risk analysis of the partnerships.Identify new sales leads, Pitch products alongside developing a partnership pipeline.Engaging existing relationships and develop their revenue with new propositions.Product positioning to maximize visibility in the respective line of business.Close association and managing project, program and tech related needs for Category Development and API IntegrationsAnalysis of the gaps in the existing process and optimization of the same as strategic projects Show less

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  HDFC ERGO General Insurance

  Mar 2023 - now

  Assistant Vice President: Strategic Alliance & Partnerships

  An effective resource handling the Alliances and Partnerships of Corporate Agents and Brokers across the geographies Pan IndiaUnderstanding and analyzing various business models of Banks, MFI, DSA, NBFC, Fintech and Paytech space, and identify partnershipopportunitiesEmpanelment of 5 Corporate Agents and 2 Brokers across the geography Pan India (FY 23 - 24) with a cumulative GWP potentiated at 70 CroreConnecting with the C- Suite executives or the key decision makersfor a long term sustainable biz modelIdentify suitable Tenders and ensuring audited participationFinancial due diligence and risk analysis of the partners and the partnershipsIdentify new sales leads, Pitch product propositions alongside developing a partnership pipeline.Engaging existing relationships and develop their revenue with new propositions.Close association and managing project, program and tech related needs for Category Development and API Integrations Show less