Abanda Joseph

Experience

• 

  Afrotel Integrated Concepts Ltd

  Nov 2011 - Jul 2015

  Manager

  • Educate partners about product portfolio and complimentary services offered• Coordinate with partners to create and execute business plans to meet sales goals• Address partner related issues, sales conflicts and pricing issues in a timely manner• Manage sales pipeline, forecast monthly sales and identify new business opportunities• Assist in partner marketing activities such as tradeshows, campaigns and promotional activities

• 

  BAT

  Aug 2015 - now

  1. Manage Direct Reports to ensure consistent alignment with organizational best practices through regular on-the-job coaching & training 2. Development & implementation of Trade Marketing and Distribution Strategies across patch3. Provide insights on business opportunities and competition activities for decision making 4. Develop and ensure adequate trade coverage and route plan to drive distribution fundamentals 5. Develop template to track brand & inventory which ensures efficient collaboration with Supply Chain to mitigate out-of-stock situation and ensure product availability 6. Minimize commercial and credit exposure, and efficient management of operational cost against budget. Show less • Actively participated in different sales and marketing teams that successfully launched B&H Tropical Boost and B&H Demi Rubi brand innovations with unique Tobacco Capsules.• Delivered B&H Tropical Boost pre-launch target and benchmark indices of market share, numeric and weighted distribution also with the CDF levels.• Consistently delivered on Core business Volume and Value Targets and Objectives• Effectively monitor brands’ performances in outlets (BAT’s and competitors’).• Achieved execution of the company’s cycle plans.• Manage wholesale team market representatives to ensure delivery on set objectives with regards to selling-out-activities.• Proactively carry out exhaustive competition intelligence and market analysis reporting.• Developed an effective working relationship with the wholesale team by giving assistance and support through regular communication and the prompt handling of queries and requests. Show less • Responsible for Business and strategy development • Revamped the Entertainment channel with the Entertainment Loyalty Program – Driving sustainable relationship across the channels, creating improved touch points and driving compliance to TMD&A fundamentals• Revised and designed a contractual platform for Entertainment outlets with focus on improving share of space, share of voice and share of wallet. • Leveraged relationship management across the channel – driving brand advocacy for new and strategic brands. Show less • Execute marketing activities in outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan • Train and give professional advice to customers, providing required material and instructions • Negotiate retail touch points (i.e. positioning, visibility, investment) based on communication strategy following guidelines set • Develop and adhere to a well-defined work programme and route plan as agreed with my Area Manager • Actively participate in business development projects (e.g., trade incentive schemes, internal brand awareness campaigns, etc.) • Support change management projects within Marketing Team • Ensure attendance of all approved training programmes and show visible application of acquired knowledge • Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the territory • Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets Show less

  • Area Manager (Trade Marketing & Distribution)

    Mar 2022 - now

  • Wholesale Account Executive

    Aug 2020 - Feb 2022

  • Cluster Development Executive

    Mar 2018 - Jul 2020

  • Trade Marketing Representative

    Aug 2015 - Feb 2018