Jeff Q.

Experience

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  Applebee's Neighborhood Grill + Bar

  Aug 2003 - Sept 2007

  Server
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  American Basketball Association

  Sept 2006 - May 2007

  Public Relations/Marketing Intern

  - Wrote game summaries, press releases, and media advisories for the San Diego Wildcats that were sent to numerous media outlets- Conducted online/viral marketing to increase tickets sales and attendance at home games

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  Entravision US Media

  Feb 2008 - Feb 2010

  National Sales Coordinator

  - Monitored client advertisement schedules for proper placement and accuracy- Worked with multiple rep firms and agencies while conducting excellent client services skills- Webmaster, content manager including ad placements, and social networking sites creator- Produced station promos, entered traffic instructions, and closed logs for the traffic department- Developed marketing campaigns for clients at local events

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  ROI Media Direct

  Feb 2010 - Feb 2014

  Media Services Manager

  As Media Services Manager, I managed the workflow of a team of six consisting of the Media Coordinators and Interns. I was responsible for training all new employees in the department, and setting systems for each new account to meet the agency and client needs. In addition to managing a department, I was also involved in client services including the following:- Researched national and local marketing tactics- Planned and strategized campaigns- Negotiated media placements- Maintained creative deadlines for trafficking- Analyzed results and optimized media schedules based on the findings- Created monthly performance recaps on impressions and added value- Sustained client and vendor relationshipsAccounts: Regus Offices, Sono Bello, LegalZoom.com, DollarShaveClub.com, LifeLock, Blinds.com Show less

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  VITRO

  Feb 2014 - Sept 2017

  Sr. Media Planner

  - Developed holistic and integrated media strategies to deliver on brand awareness and business objectives for major brand clients including Toyo Tires, Garden Fresh Corp., Bushnell, and National Veterinary Associates - Advised creative team and clients about the most effective media combination, and presented media proposals containing traditional and digital/social media opportunities- Collaborated with the clients and account teams to establish KPIs, while optimizing plans based on reporting- Undertook research and analyzed data using industry resources such as Simmons and Neilson- Managed budgets and maintained detailed client and vendor spend records Show less

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  FTD

  Oct 2017 - Jul 2018

  Media Marketing Manager

  - Implemented strategic offline and online plans to achieve short term and long objectives related to new customer acquisition, retention, and profitability for e-commerce gifting brands ProFlowers, Shari’s Berries, and Personal Creations - Executed the company’s first programmatic digital campaign and application of CRM data to establish target audiences while setting up conversion tags for cross platform reporting- Managed agency and internal department relationships to achieve goals, and provided financial forecasts including order volume and net revenue based on data analysis Show less

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  Greenhaus

  Aug 2018 - Jul 2021

  Media Manager

  - Managed and executed B2C and B2B media plans for Destination Marketing Organizations (DMO) and Master Planned Communities (MPC) including Visit Anaheim, Visit Newport Beach, Rancho Mission Viejo, and Tesoro Viejo- Monitored and optimized data driven digital campaigns while presenting programmatic, paid search, and social media monthly results to clients- Strategized and executed the agency’s first DMO B2B campaign in 2019 including content and landing page approaches for Visit Anaheim Meetings and Conventions resulting in an overall 11% increase YoY in RFPs: 31% increase YoY in digital RFPs- Worked with internal teams and client to launch a new website in 2019 for MPC Rancho Mission Viejo resulting in a 97% increase YoY in conversion rate while generating over 10k leads and 470 home sales Show less

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  MindgruveMacarta

  Jul 2021 - Sept 2022

  Associate Media Director

  - Media lead on e-commerce clients Red Kap, Pureboost, and successfully launched new DTC brand Terasana for their skincare product Clear + Control while managing channel leads to achieve high ROAS on lower funnel tactics- Responsible for MDVIP’s first implementation of National Provider Identifier (NPI) targeting in programmatic media to obtain more qualified B2B leads and efficient cost per, launched a physician sponsored program with Healthgrades to increase B2C call leads, and negotiated a text campaign with Verse to convert leads to sales- Won the Farmers & Merchants Bank account based on presenting new brand awareness and lead gen strategies for short and long term goals including sponsorship, multicultural, and webinar opportunities - Managed a planning and programmatic team of 10 composed of media supervisors, planners, and coordinators while also overseeing team members from the paid search, social media, analytics, and organic content departments Show less

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  HP

  Oct 2022 - now

  Senior Media Strategist