Amit Talwar

Amit Talwar

Account Manager

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location of Amit TalwarDelhi, India

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  • Timeline

  • About me

    Head of Client Partnerships - India at VDX.tv

  • Education

    • Delhi University

      1997 - 2000
      B.Com Business/Commerce, General
    • Sikkim Manipal Institute of Technology - SMU

      2001 - 2003
      MSC (I.T) Computer Science
  • Experience

    • Edynamic

      Jan 2005 - Jan 2006
      Account Manager

      Client Interaction, Project Analysis, Project Management, Project Delivery, Client Updates, Project Closure and co-ordination accross all teams involved in the project to ensure that a quality product was delivered on time within the constraints of cost. Complete Project Management accross the entire System Development Life Cycle, including change management, monitoring and control activities.

    • Exponential

      Oct 2006 - now

      Responsible for revenue generation, business development for Exponential (display) and VDX (Video-driven Experience) Innovative solutions for Desktop and Mobile. Connecting with media agencies & direct clients for potential spends and build Deeper Relations and working Mechanism for Key Accounts. And also communicated constantly with internal operations, creative team and finance department for seamless execution of campaigns, reports and billing which resulted in incremental revenue.Built demand generation programs like client and agency road shows, tactical promotions in Delhi/NCR market driving 25% jump in revenue quarter on quarter.Communicated constantly with clients, advertising agencies, internal operations, creative team and finance department for seamless execution of campaigns, reports and billing which resulted in incremental revenue of 80%Exponential is a technology-driven advertising company that enables brands to drive consumer engagement and performance across display, video and mobile.Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com. Show less Focusing on business development, identify brand growth opportunities within the region.I hope to find a challenging position where I can apply the knowledge of sales, strategic planning, account management, business development and negotiation that I have gained through education and work experience. Currently grappling with how to create compelling conversations between consumers and brands. Always interested in finding new ways to communicate to anyone and anything. Specialties-Business Development, Social Media Strategy, Online Marketing, Account Management, Project Management, Branding Identity, Relationship Building, Contract Negotiations, Competitive Analysis, International experience, Knowledge of online advertising models- including CPM, CPC, CPA & CPLI have a solid understanding of the overall media landscape and specifically the role of digital media for advertisers.I am proactive in networking, have a strong attention to detail, and have polished presentation skills. Show less Managing Asia and Middle East clients including India,Singapore, Malaysia, Hong Kong, Indonesia and MENAFostered the success and career growth of each account manager through motivation, guidance and support. Provided input and project managed key initiatives aimed at increasing the revenue potential of the company. Built strong client relationships while seeking out new opportunities and making objective and actionable recommendations in the best interest of the client.• Working with the Creative Development team on new creative procedures and executions.• Managing the Account Management and Sales Planning teams to establish and maintain high levels of customer service to our digital media agency and advertiser clients.• Managing Marketing and CRM initiatives and working directly with these teams to establish and execute local and regional Marketing Initiatives.• Understand client objectives to strategize the campaign Implementation, including optimization methods, growth areas and up-sell and cross-sell opportunities• Responsible for 70% repeat Business (7mm USD) from the Advertisers.• Sound knowledge of Google Adwords, Analytics, Facebook Advertising, Media Buying, DSP's, Re-targeting, DMP's, Email Marketing, SMS Marketing, Lead Generation. Show less

      • Senior Business Director

        Jan 2012 - now
      • Business Director

        Jan 2011 - Dec 2011
      • Director- Account Management and Media Planning

        Oct 2006 - Dec 2010
    • VDX.tv

      Mar 2020 - now
      Head of Client Partnerships - India

      VDX.tv is a global, TV/video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with a household member's personal devices and allowing consumers to interact with their TV ads on their phones and other devices. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv Show less

  • Licenses & Certifications

    • Google Digital Unlocked

      Google
      May 2020