Amina Makhlouf

Experience

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  JD Sports Fashion

  Nov 2022 - Feb 2024

  Sales Assistant

  - Assisted in the growth and development of the sales channel by maximizing store profitability by exceeding sales targets and utilizing the in-store devices, while contributing to a successful store team.- Ensured high levels of customer satisfaction by catering to customer needs and recommending products based on key features and unique selling points. - Helped in optimizing store display based on significant knowledge of store layouts and inventory to ensure product USPs were highlighted. - Ensured shop and stock room maintenance, presentation, and organization issues are addressed appropriately.- Supported and deputized if needed by the management team in delivering KPIs and implementing profit opportunities.- Implemented individual, daily, and weekly sales targets for the store team to improve store performance.- Built relationships with customers to determine customer satisfaction levels as part of our customer-centric practices to consider the customer’s point of view. - Processed payments and promoted smooth transitions for customers. - Took part in gathering customer feedback and organizing promotional events. - Ensured that all sales, marketing, and advertising initiatives improve company sales and brand awareness. Show less

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  Study Group

  Feb 2024 - now

  Product Marketing Executive

  In my role as a Product Marketing Executive at Study Group, I am responsible for managing the marketing strategies for a portfolio of university partner brands (Liverpool John Moores University, University of Leeds, Leeds Beckett University, and Teesside University), focusing on increasing student enrolments and boosting conversions. Working closely with the Head of Product Marketing, I develop tailored marketing plans that engage target audiences across various channels.Key Responsibilities:• Defined and articulated the value proposition for university partner products, ensuring consistent messaging across digital, print, and social media.• Collaborated with stakeholders to develop marketing plans aligned with business goals and the student journey.• Oversaw the execution of marketing campaigns, ensuring timely delivery and measuring performance against KPIs.• Analysed campaign results, identified trends and optimised strategies to improve engagement and conversion rates.• Maintained accurate marketing collateral and online content, ensuring information is up-to-date and aligned with brand messaging.• Collaborated with in-house Creative Services on visuals and content team on strategy, delivering assets such as social graphics, prospectuses, flyers, postcards, banners and videos. • Partnered with Social Media, Agent Marketing, CRM Email, Sales and Regional Marketing Teams for seamless campaign execution. • Recruited and engaged global student and alumni ambassadors to generate authentic, student-led content for social channels (Facebook, Instagram, YouTube), capturing the student journey and enhancing brand presence. • Participated in content shoots, including photography, B-roll, student interviews, testimonials, and user-generated content (UGC), to produce genuine marketing materials. Show less