John Goffart

Experience

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  THE ANALYTICAL EDGE

  Aug 1990 - Dec 2003

  Analytics Consultant
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  In-sync Consumer Insight Corporation

  Oct 2004 - Jul 2014

  Senior Analyst/ Head of Marketing Sciences

  I use Data Science to develop innovative analytic techniques and methodologies to assist our clients in making optimal business decisions quickly and efficientlyI manage a team of two other data scientists, having hired, trained and mentored them to create an industry leading analytics capabilityThe secret to this great team: brilliance in diverse backgrounds - mathematics, physics and artificial intelligence - working together smoothly in the atmosphere of camaraderie I work to foster Show less

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  John Goffart

  Aug 2014 - Sept 2014

  Data Scientist, Marketing Research Strategic Analytics Specialist

  Seeking a challenging role in Marketing Science, Marketing Research, Institutional Financial Risk Assessment or other equally challenging applications of Data Science to Strategy

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  Scotiabank

  Sept 2014 - Nov 2018

  Senior Manager, Statistical Analysis and Modeling

  Developed predictive models of customer and non-customer responses to Direct Marketing campaigns. One of only two senior managers selected to develop models for Scotiabank’s strategic Double-the-Portfolio Credit Cards initiative.• Led a team of two data scientists developing and putting in production all predictive models for Credit Card’s direct marketing campaigns, as well as for other Scotiabank business lines, such as Day-to-Day Banking, and Retail Deposits and Investments (RD&I)