Mufaddal Abbas

Experience

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  2003 & BEFORE,,,,,

  Jan 1999 - Nov 2003

  Freelance Graphic Designer

  Champion Neon LLC, Dubai, Sharjah & AjmanInvolved with design and placement of hoardings, neon signs & banners. Mediums include plastic, acrylic glass, foam-boards & multi-layered canvas.Emirates Neon, Dubai & SharjahInvolved mainly with designing flash movies for outdoor screens. Long-running adverts include Ikea, Dabur Vatika, Giordano, Lays Potato Chips, Galaxy Chocolate & Swatch watches.Artaffects, DubaiDesigned flyers, banners and posters for various magazines and events including the Terry Fox Run, Dubai Centre for Special Needs, Al-Sada magazine, promotions for DSF 2000 Designed artwork & websites for Sheikh Mohammed, Dubai Tourism (DTCM), the Burj Al Arab, Jumeirah Beach Hotel, The Wild Wadi & GoDolphin stablesQuest Advertising, DubaiDesigned brochures for Commax Electronics, Décor Point and other small businesses and companies. Designed new visiting cards / brochure.Guide Educational Institute, Dubai - Graphic Design InstructorTrained students/professionals in various Adobe softwarePrivate Training & FreelancingPrivate coaching to students/adults on different software in web/graphics Show less

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  Fancy Corner LLC, Dubai - Event Management/ Sound & Lights

  Apr 2003 - Nov 2003

  Graphic Designer

  Designed all artwork for various events in Dubai, including:• Episode I - The Beginning – ft. Nick Rafferty (Sundissential) and Mark Sherry (Public Domain) • Dil Se Fashion Show, India Club, Dubai• Punjabi Hit Squad - UK Bhangra Producers & Rappers• LL Cool Singh – UK Based Fusion DJ, 3 Mainstream Hits• Desert Beats, Light & Sound Management• Inagural RainDance 2003 - Wonderland Waterpark, Dubai

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  Bigfoot Entertainment - Promoted by Arabian Radio Network – ARN, Dubai Media City

  Dec 2003 - Nov 2004

  Senior Graphic Web Designer

  Worked on entire Print Media & promotions/pre & post-production of various big-league events including:- DARUDE Live In Dubai - ft. Soul In the City, DJ Jules (‘Bhangra Knights vs. Husan’ fame) & Kevin Lyttle (Summer Smash RnB Hit - Turn Me On)- Experience 2004 - New Years Eve Concert - DJ SASH (Smash Hits ‘Ecuador’ & ‘Adelante’), Artful Dodger (‘Re-wind ft. Craig David’) & DJ Cowboy (8x Middle-East #1 DJ)- Coolio Live in Dubai – Coolio (All-time Hit ‘Gangsta’s Paradise’), Dr Alban (Its My Life), RDB – Rhythm Dhol Bass (UK’s Top Bhangra-RnB Act) & DJ Cowboy (8x Middle-East #1 DJ)- Persian Nights @ Tangerine – Tuesday Nights, Decks by Dj Cowboy (8x Middle-East #1 DJ) Show less

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  NQ Diverse

  Nov 2004 - Dec 2005

  Web/Graphic Designer / Event Management Team

  Management of major events including Sponsorship proposals, presentation of event concepts & management of events from start to finish. In-house events executed on a grand scale include:- Funky DivaA platform that gave young models a chance to gain entry into the competitive field of modelling. Saturday Nights @ Boudoir, The Dubai Marine Beach Resort & Spa.- Club Nirvana An ambience for House lovers, enjoying the sounds especially remixed for the night by DJ Nasha (India’s Biggest Commercial House/Trance Performer). Tuesday Nights @ Da Gama Bar, Century Village- Coca-Cola presents – The Party - India Bash 2004Hailed as the largest NYE extravaganza in Dubai ever, with over 50,000 in attendance, India Bash presented top Indian DJs. Dj Akbar Sami, DJ Nasha, DJ Akhtar & DJ A-Myth Show less

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  Enigma Events LLC

  Jan 2006 - Jan 2007

  Senior Graphic Designer

  - Worked on various promotional events & fashion shows as Graphics & media co-coordinator.- Involved with the recruitment of models and designing & re-designing of portfolios for marketing. - Major events include fashion shows for:* Paris Gallery (all UAE Outlets)* MaSTi Inc. (India Nights @ Henry J. Beans, Capitol Hotel) * Copacabana (Copas) - Events and Indian Nights, Four Poits Sheraton* Da Gama / La Vigna - Irish Village, Dubai - Indian Nights * Gopi Vaid Exhibition* JJ Vallaya Exhibition* Rohit Bal - Fashion Show* Sameer Patel - Fashion Show* Ritu Berry - Fashion Show Show less

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  Dubai Dunes Real Estate Head Office

  Feb 2007 - Aug 2007

  Senior Graphic Designer

  - Designing all print adverts for Dubai Property Times as well as full-page/half-page adverts in Gulf News, Khaleej Times and other mainstream newspapers. - Full promotion for their premium project - 'Dunes Residence' at Dubai Sports City- Banner designs for placement on property websites.- All in-house graphics and presentations related to property development- Direct assistance to CEO and Managing Directors for presentations and promotional graphics.

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  PepsiCo International - MEA Region HQ

  Sept 2007 - Jul 2013

  Graphic Designer & Presentations Deckmaster

  Full Support as an in-house graphic designer and business presentations specialist (creation, editing and beautification) for Region & Sector CEOs and their direct reports. Additionally,- Accountable for the designing and editing of presentations on all our major brands including Pepsi, 7up, Mountain Dew, Mirinda, Tropicana, Aquafina, Lay’s, Chipsy, Cheetos, Doritos & Quaker - Assisted in new Mirinda & 7up Activations and Launches (2011)- Assisted all Marketing Managers on internal promotions and awareness campaigns - Led the way in delivering high-end business presentations for Annual Operating Plans (AOP) and Strategic Business Plans (SBP) and all Quarterly and Monthly Business Reviews and updates to the Brand Managers, Directors, BUGMs, the Region President and the Sector President.- Led the way in all graphic-related work regarding Marketing events (ATL/BTL)- Assisted all marketing directors on product campaigns and launchesOther Initiatives & Activities:- Spearheaded the PepsiCo 'PEPGreen' Recycling campaign and recycling initiatives- Initiated and led the Healthy Quaker Breakfast Campaign at PepsiCo Dubai- OnBoarding Coordination, led by HR for junior and new employees- Preparation/execution of induction plans and 1:1 meetings- 'Wellness Champion' by HealthyLiving Team Members- Certified Medical + CPR Personnel- Certified Fire Marshall Awards & Recognitions:PepsiCo - MEA CMO Special Recognition AwardMarch 2013 - Sanjeev Chadha, President, MEA RegionPepsiCo Ambassador Captains AwardDec 2012 - Indra Nooyi, Global CEO, PepsiCo2011 Performance With Purpose Awards WinnerMay 2011 - Saad Abdel-Latif, PepsiCo AMEA CEO----PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. The main businesses make hundreds of enjoyable foods and beverages that are loved throughout the world.----- Show less

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  Fremantle Media - NOW Consulting Group - Dubai Media City

  Aug 2013 - Sept 2018

  Graphic Designer / Presentation Specialist

  PowerPoint Presentation Specialist & Graphic Designer:Working with NOW since its inception, I have been the lead in coordinating all business ideas and plans into visually stunning presentations for pitching to networks and channels. I have also been designing presentations to promote and air existing programs and content.Graphic & Presentations:- Accountable for the designing and editing of presentations for promoting and creating programs and content for local and & international TV channels. Working extensively with projects for: * OSN Network* Zee Network* Discovery (WarnerMedia)* MBC Masr* Al Nahar* NileSat* and other channels, many based in Egypt. - Execution of visually-stunning presentations of new content from scratch, pitching ideas for TV shows for middle-eastern networks, including designs of program title logos and overall look & feel we would like to present. Themes include game shows, cookery, comedy, scripted reality shows, and women-driven shows. We also developed original TV formats involving mega celebrities.- Designed the company logo and all graphics-related projects - business cards and stationery---- As a company, we led the successful International TV format production and distribution of * Minute to Win It* The Price is Right* Who Wants to be a MillionaireNOW Consulting exclusively represented Zee Entertainment in Egypt, carving out a market for Indian Drama in Egypt and succeeding in placing Indian dramas on all major TV channels in Egypt----Coordinator Channels: - Coordination for delivery of hard drives and tapes of complete programs and episodes to the channels for airing. Show less

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  HSBC

  Oct 2018 - Apr 2023

  PowerPoint Presentation Specialist & Graphic Designer:

  Experienced Senior Graphic Designer and Powerpoint Expert with 20 years of cross-cultural experience in the Middle East industries. - Accountable for, and passionately leading, the designing and editing of presentations for the HSBC EMEA Marketing function.- Regularly liaising with the team right up to EMEA Head of Marketing, executing the creation and conversion of visually-stunning presentations to HSBC formats according to brand guidelines, editing of graphics, images and custom HSBC layouts for internal as well as external stakeholders.- Working with HSBC partner agencies in tandem for any internal graphic and design edits in line with HSBC brand guidelines for successful Social Media & PR campaigns.- Directly and indirectly involved with HSBC MENAT Marketing projects and functions - Digital & Acquisitions, Brands, Partnerships & Events, Insights, Marketing Planning, Performance, Ops & Governance Successful large-scale HSBC services including:* HSBC Advance* HSBC Premier * Jade by HSBC Premier* HSBC Cashback* HSBC Flexi Account* HSBC Cash Rewards* HSBC Cash+Jade by HSBC Premier is an invite-only financial services product aimed at individuals with net worth typically between $1 million and $5 million in investible assets held with HSBC.______________________________HSBC Bank Middle East Limited is the largest and most widely represented international bank in the Middle East. Show less

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  ADNOC Distribution

  Mar 2023 - now

  Content Developer / Graphic Designer