
Giulia Bidassi
Waitress

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About me
Online Merchandiser
Education

Erasmus University Rotterdam
2019 - 2020Pre-Master Media Studies Mass Communication/Media StudiesThe courses attended provided me with a insightful view over globalization’s aspects, issues and technological transformations. Final thesis title: "Selling the "Made in Italy": How northern and southern Italian food-product brands communicate the concept of Italianicity through the TV advertising commercials"

NHL Hogeschool
2017 - 2018Exchange Mass Communication/Media StudiesActivities and Societies: Audio and video processing and producing, Nightshift Event organization @Neushoorn (Leeuwarden, the Netherlands). As an extension of my bachelor program, I took part in an insightful five-month Erasmus studio experience at the NHL Hogeschool in Leeuwarden. During this study experience, I came into contact with the Dutch university system and I realized how important it is to get involved in an international, out of my comfort zone environment, and face challenges autonomously.I worked for the first time on a business project giving priority to creativity and passion, and together with my… Show more As an extension of my bachelor program, I took part in an insightful five-month Erasmus studio experience at the NHL Hogeschool in Leeuwarden. During this study experience, I came into contact with the Dutch university system and I realized how important it is to get involved in an international, out of my comfort zone environment, and face challenges autonomously.I worked for the first time on a business project giving priority to creativity and passion, and together with my project group, I had the insightful chance to design a techno dance event from scratch. I gained knowledge related to the storytelling process, video-audio production, and I improved my teamwork and leadership skills. Show less

Erasmus University Rotterdam
2020 - 2021Master's degree, Media & Business Mass Communication/Media Studies-Strategic Mass Communication -Diversity & Inclusion in strategic communication-Leadership Communication & StrategiesThe combination of these minors has been fundamental for me to better understand the value of leadership management skills in corporates as well as NGOs, and how crucial is nowadays to prioritize diversity within organizations to achieve success.The opportunity to conduct debates and confrontations with international students on a daily basis turned out to be… Show more -Strategic Mass Communication -Diversity & Inclusion in strategic communication-Leadership Communication & StrategiesThe combination of these minors has been fundamental for me to better understand the value of leadership management skills in corporates as well as NGOs, and how crucial is nowadays to prioritize diversity within organizations to achieve success.The opportunity to conduct debates and confrontations with international students on a daily basis turned out to be stimulating, by absorbing more and more perspectives and experiences from others, and challenged my public speaking skills.Final thesis title: "Framing female leaders in Italian newspapers: A mixed-method study” Show less

Università degli Studi di Udine
2015 - 2019Bachelor's degree Digital Communication and Media/Multimedia 104/110During my three-year bachelor's in Multimedia technologies, I gained knowledge related to new digital technologies, as well as IT-technical skills related to the field of applications and multimedia communication systems, such as audio-video, mobile, e-commerce.Thanks to this degree program I became aware of how stimulating it is for me to be involved in projects related to the multimedia production sector, cinema, and social media sectors, and the advanced services sectors… Show more During my three-year bachelor's in Multimedia technologies, I gained knowledge related to new digital technologies, as well as IT-technical skills related to the field of applications and multimedia communication systems, such as audio-video, mobile, e-commerce.Thanks to this degree program I became aware of how stimulating it is for me to be involved in projects related to the multimedia production sector, cinema, and social media sectors, and the advanced services sectors (advertising, marketing, publishing).I concluded this academic journey by producing a dissertation revolving around online hate speech, its effects on the perception of the Italian society towards socio-cultural phenomena such as immigration, violence against women, and LGBTQ+ issues. Show less
Experience

Nuraghe Restaurant
May 2014 - Sept 2014Waitress
Elite American Bar
Apr 2016 - Aug 2018Waitress
Hurry up S.R.L.
May 2018 - Aug 2018E-commerce assistant & Copywriter- Data entry posting online content with WordPress- Data and traffic monitoring with Google Analytics- Copywriting and SEO editing- Strategic planning of e-commerce, and social media activities

InsolitAmsterdam
Sept 2018 - Feb 2019Social media marketer & Tour guideCONTENT MARKETING- Producing copy for social media, blog, newsletter- Planning and scheduling of marketing activities, campaigns, and newsletters - Producing and editing videos for social mediaANALYTICS AND REPORTING- Analysing social media engagementCUSTOMER SUPPORT- Responding to customer inquiries via various channels- Collecting feedback and optimizing performancesTOUR GUIDING - Designing and planning customized tour itineraries - Researching and gathering information about Dutch history, culture, and lifestyle- Guiding tour groups in Amsterdam and its surroundings Show less

Erasmus University Rotterdam
Sept 2021 - Aug 2022Junior LecturerJunior lecturer within ESHCC at the Erasmus University of Rotterdam. - Teaching BA tutorial classes of Academic Skills, International & Global Communication, Qualitative Methods in Media & Communication, Cross-National Comparative Research,Intercultural Communication- Grading MA papers in Media & Business Transformations and Methods of Media Research- Internship supervision

REFERENC
Oct 2022 - Feb 2024Online and offline marketerBRAND IDENTITY- Defining the brand's positioning, developing the storytelling, values and brand strategy- Developing and overseeing the design of brand elements, including branding assets, merchandising, and typography ensuring consistency in brand visuals across all platforms- Production of the brand-book, look-book, and collection catalogCONTENT MARKETING- Supervising the website construction- Producing copy for the website and social media- Planning and scheduling of marketing activities and newslettersANALYTICS AND REPORTING- Analysing website traffic through Google Analytics- Implementing and interpreting user behavior through Hotjar- Developing strategies based on the data to optimize website and marketing campaigns performance- Presenting insights and conclusions to the team on a weekly base Show less

PREMIUM INC.
Feb 2024 - nowOnline MerchandiserMERCHANDISING AND E-COMMERCE:- Website design and merchandising through Salesforce - Development and execution of merchandising strategies aligned with CRUYFF and OFF THE PITCH brands' objectives and positioning- Curation of product assortments and batches- Analysis of the website performance implementing and interpreting user behavior through Hotjar- Brainstorming and execution of the website pages' design
Licenses & Certifications

IELTS CERTIFICATION
British CouncilJul 2019
Languages
- itItalian
- enEnglish
- geGerman
- spSpanish
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