Gabriela Bianchi

Experience

• 

  Grupo Seculus

  Jun 2012 - May 2013

  Digital Marketing Intern

  Advice on digital marketing actions and activities in social media at Seculus da Amazônia. Support for the communication between agencies and company, working in development briefing and planning online campaigns. Monitoring and approval of the production process by the agency and their respective publication and/or distribution. Responsible for price control burning in e-commerce, monitoring the activities of competitors and brand image maintenance in the digital environment. Support also the offline communication staff on seasonal campaigns, as well as the trade marketing team. Show less

• 

  SODET - Shifting Business Into Social Machines

  Jun 2013 - Jan 2014

  Social Media Intern

  Analysis and social media monitoring targeting the perception of brands at the digital environment. Thus generating an understanding of the market scenario and anticipation of possible crises through the use of design thinking to solve problems.Qualitative analysis of the data generated by social analytics tools to generate insights for evaluating the behavior and development of brands such as Magazine Luiza and FIAT.

• 

  No Clima Marketing Universitário

  Aug 2014 - Feb 2015

  Social Media Analyst

  Analysis and monitoring of UniBH University's digital advertising campaign and social media for 2015 entrance exams. Responsible for understanding the users and anticipate crises through Online Cliente Service management and development of conversion based on their engagement.

• 

  Occhi - Observatory of Consumer Culture

  Apr 2015 - Sept 2015

  Research Analyst

  Digital strategic planning and management of social media. Responsible for examining and monitoring the buzz to generate insights and content - managing possible crisis - in work based on analytics tools and researches on consumer behavior.

• 

  MuchMore Digital - Unlocker Company

  Sept 2015 - Aug 2018

  Digital Media Analyst

  Monitor user behavior and online interactions to identify trends and uncover insights that help drive subscriber growth and shape marketing strategy. Qualitative analysis of fundamental data driven by social analytics tools to generate insights into customers' digital planning and maturation. Brands: Fiat, Chrysler, Jeep, Embraer

• 

  Alacero, Asociación Latinoamericana del Acero

  Aug 2018 - Feb 2020

  Especialista em comunicação
• 

  Deal Comunicações

  Feb 2020 - Mar 2022

  Digital Coordinator

  Coordinator of the digital area with over 25 clients in the financial sector, such as assets, fintechs and some investment platforms. I´ve structured and led a social media team with professionals in customer service, content, design and paid media. Responsible for coordinating the clients' digital strategies beyond social media. The challenge was to introduce this niche to the digital world to reposition themselves with a B2C dialogue.Clients: ARX Investimentos, Asa Investments, ACE Capital, Mauá Capital, Ibiuna Investimentos, RBR Asset Management, Kairós Capital, Legacy Capital, Armor Capital, Garde, Hedge Investiments, among others. Show less

• 

  Alacero. Asociación Lationamericana del Acero

  Apr 2022 - Mar 2023

  Communications Specialist

  Institutional and internal communication and production of congresses (annually, in different Latam countries). Actuation 360 focused on the relationship with member companies, promotion of networking for the Latin American steel chain, and strengthening of the institution as a spokesperson for the interests of the industry in the region.

• 

  The Brooklyn Brothers

  Aug 2024 - now

  Leadership of the Digital Experience Team, responsible for supporting and optimizing Unilever brand websites. Continuous monitoring of RUM, SEO, and accessibility metrics to proactively identify improvement opportunities and maintain high website performance. Ongoing support in resolving front-end issues. Acting as the Single Point of Contact for Dove’s 51 global websites, facilitating communication between stakeholders and the agency to ensure efficient execution of actions and swift issue resolution. Show less Gerenciamento de projetos digitais, abrangendo todas as fases desde o planejamento até a execução, controle e encerramento, com foco em construir parcerias colaborativas com stakeholders e equipes internacionais. • Liderança e motivação das equipes, fornecendo feedback contínuo e realizando avaliações de desempenho.• Implementação de projetos estratégicos, monitorando e comunicando o progresso para as partes envolvidas.• Supervisão para que os projetos sejam executados conforme o escopo planejado, assegurando qualidade, eficiência no uso dos recursos e manutenção das margens por meio de revisões regulares. Show less

  • Modal Lead at The Brooklyn Brothers

    Jan 2025 - now

  • Project Manager - Growth Hacking

    Sept 2023 - now

  • Senior Project Manager

    Aug 2024 - now