Vanshpreet Singh

Experience

• 

  Cvent

  Dec 2016 - now

  * Handling a team of four associates to manage their day to day workflow and provide ongoing leadership support* Project management and team handling.* Salesforce report pulls for campaigns, reports for higher management and data analysis.* Conducting advanced and focused secondary research across various industry segments to research leads and also identify industry trends and developments* MIS using tools like Salesforce, Cvent application etc. and providing daily/weekly/monthly reports to the senior management team* Company profiling to identify their growth opportunities and measure their growth rate and the market expansion tactics and plans for enhancing the client base.* Coordinating and interacting with the sales & marketing team in the APAC/EMEA and EUROPE office and also across different departments for smooth flow of marketing operations and to exchange new project ideas* Craft effective market research strategies leveraging a broad set of resources (e.g., on-line databases, print sources, data vendors etc.).* Involved in Competitor Analysis and preparing Competitive Intelligence Reports.* Involved in the "Quality Analysis"/"Quality Assurance" over the work produced by the team members Show less Cvent is the World's second largest Events management related software development Company Headquartered in USA. Since 1999, cvent have helped thousands of organizations to host hundreds of thousands of events. Along the way, cvent developed additional software tools for event and meeting planners, marketers and other professionals. Customers in more than 100 countries now use Cvent software to plan events, find venues, manage membership data, create mobile apps, send surveys and develop strategic meetings management programs.Responsible for:• Working in Coordination with the Marketing and Sales Department in APAC/EMEA with Offshore operations in India.• Internet research for Organisation's information and building up and maintenance of the database with skills in imports, exports, data manipulation, reports and queries.• Advanced and focused Internet research for industry segments, verticals, associations, corporations to expand share of market space.• Create, manage, and support marketing campaigns and seminars that drive sales leads.• Involved in Competitor Analysis and preparing Competitive Intelligence Reports.• Working on the CRM tool to generate Reports.• Conduct market research on industry trends and developments.• Provide support & coordination to the sales department Show less

  • Senior Associate Customer Marketing

    Jul 2022 - now

  • Senior Research Associate

    Jan 2019 - now

  • Research Associate

    Dec 2016 - Dec 2018