Dviwesh Mehta (He/Him)

Experience

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  Nokia

  Jun 2005 - Aug 2005

  Summer Intern

  Successfully completed the summer internship for the span of 12 weeks on the switching & transmission protocols.I was exposed to the various protocols, that Alcatel was using for its switches also I was involved in resolving and maintaining switches or exchanges. Most importantly it was my first exposure to the corporate atmosphere.

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  CRIS; A Autonomous Society under the Ministry of Indian Railways

  Jun 2006 - Aug 2006

  Summer Intern

  Got selected for the training at Central Railways Information Systems(CRIS).I was exposed to my first live Java Project for the online ticketing service. Also executed various test scripts for the same.

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  Infosys

  Jan 2009 - Jul 2011

  My role included Effort Estimation, Requirement Analysis & document the understanding from requirement docs.Directly interact with client for the requirement or other issues.Analyze for the data needed for testing; create required data for the Application. Layout the UTPs & ITPs; maintain the Traceability Matrix.Code, Unit test and QA testing.Integration of all the modules.Was made the module lead of a new Pilot project of Infosys: which involved in directly interacting with client and creating the UI mock Ups.Prepared Knowledge Management document for the project.Create various Tools & Reuse components to avoid the repetitive or manual tasks.Create various templates, documentation needed for the production support/ Operations activities.Responsible for following various Infosys policies involving documentation, planning, tracking & estimations. Show less Aetna voice advantage is an automated telephone response system to the existing member, and Provider clients of Aetna. The project deals with the mid tier processing of the voice calls. The caller can get detailed information about their Claim status, Eligibility and Benefits and other related information over the call.My roles include: Effort estimation, Analysis and DesignPreparation of Design Document, Unit Test Plan, System Test PlanDirectly interact with client on critical issues.Coding in Java & Code Review.Innovating for the testing strategy.Data accumulation & analysis for the required data.Creating the design documents including the preparation of Unit Test Cases, System Test Cases, etc. Unit Testing, System Testing. Resolving the UAT and Production issues for the system.Release management. Show less

  • Senior Software Developer working for Aetna Individual Market

    Nov 2007 - Jul 2011

  • Software Developer working as a developer for Aetna voice Advantage(AVA)

    Jan 2009 - Oct 2009
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  Aditya Birla Group

  Apr 2012 - Jul 2012

  Summer Intern

  1. Visual Marketing strategies. To form visual marketing strategies to be adopted by Aditya Birla Retail during their Summer Mega buy carnival.2. Clubmore Loyalty Program: Enhanced the use of Clubmore Membership Card by exisiting members by nearly 40%.3. Catchment Analysis: Identify the core competitors, substitutes and further analyze the catchment area to recommend the market strategy.4. Perception gauging & Gap Analysis: Comparative understanding of the needs and expectations that customers have from MORE Megastore. Show less

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  DHL

  Oct 2012 - Dec 2012

  Consultant

  1. Tracking the customer perception and Brand recognition of DHL in metro Manila.2. Identifying the pain points and the needs of the consumers from DHL express.3. Identifying the economics and industrial growth areas and innovate means to further DHL Philippines market penetration

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  IndiaProperty.com

  Apr 2013 - Jul 2014

  Marketing Manager

  1. Handling an Independent product-which operates through hybrid offline-online mode.2. Managing End to End marketing including Branding, Communication strategy, planning design & delivery, Marketing Budgets, Marketing Mix deployment and Customer Acquisition.3. Managing the creative agencies to get the marketing collaterals & digital branding inventories.4. Creating Google SEM, Facebook marketing and outreach campaigns.5. Designing analytics report to evaluate the campaign performance.6. Identifying and networking with new channel partners to have deeper market reach.7. Developed the whole website revamp plan and framed the new business requirement.8. Creating the content for the product promotion and the PR activities.9. Organizing various BTL activities for the brand promotion and activation.10. Working closely with the sales team to develop sales pitch strategy and create synergy with marketing campaigns. Show less

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  Edutopia

  Sept 2014 - Sept 2015

  Founding Member

  Part of the core founding team built with the mandate of scaling up the new acquisitions and building Edutopia as a preferred learning brand.• Working closely with the founder CEO and other stakeholders in developing the overall strategy - product development, go to market, strategic alliances.• Forming the launch plan & the GTM strategy for the new Maxx English Mobile app• End-to-end creation and execution of marketing campaigns for branding, acquisition, conversion & for driving engagement• Launched the new Maxx English brand, managed agency partners to define the new brand objectives, guidelines and values for the firm• Helping in setting up of systems, processes & metrics to prepare the firm for raising funds. Show less

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  Housing.com

  Sept 2015 - Aug 2017

  Digital Marketing Head

  As a key member of the central marketing team, I was entrusted with digital marketing, analytics, and brand management for Housing.com, PropTiger.com, and makaan.com.This role involved working very closely with the CMO to drive the growth and success of these high-impact digital platforms by designing and executing data-driven marketing strategies, leveraging cutting-edge analytics tools, and building and strengthening brand identities. This role also involved working closely with cross-functional teams across product, tech, operations, and sales to deliver exceptional user experiences and foster strong stakeholder partnerships. Show less

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  Harvard Business Review

  Aug 2017 - Apr 2021

  Associate Director Marketing and Analytics

  Leading the analytics, paid marketing, brand, SEO, PR strategy & all customer engagement initiatives.

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  Harvard Business Publishing

  Apr 2021 - now

  Director- South Asia and Middle East | Higher Education

  Leading the South Asia and Middle East business

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  Harvard Business Publishing

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  Director- South Asia and Middle East | Higher Education