
Giulia Pavone
Institutional Communication and Public Relations

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About me
Ph.D. | Assistant Professor and Researcher on Human-AI Interactions | Kedge Business School
Education

Université Toulouse 1 Capitole
2018 - 2021Doctorat Management Science Prix de la meilleure thèse AFM. Prix de Thèse Adetem. Prix de Thèse SphinxThesis: Using and Interacting with AI-based technologies: practical applications on autonomous cars and chatbots.

Toulouse School of Management
2017 - 2018Doctoral Programme Master of Science in Management and Marketing ResearchThesis: Is it a human or a machine? The effect of communication styles on human-machine interactions

Università degli Studi di Palermo
2011 - 2014Degree in Media and Institutional Communication Communication and Media Studies 110/110 with honorsThesis: Twitter and political satire: the evolution of political communication through social media.

Libera Università di Lingue e Comunicazione IULM
2014 - 2016Laurea Magistrale LM - Master degree Brand Management - Marketing, consumption and communication 110/110 with honorsThesis: Consumers between "Ego" and "Alter": investigating egoistic and altruistic motivations in consumption
Experience

Unioncamere - Unione italiana delle Camere di commercio, industria, artigianato e agricoltura
Mar 2016 - Sept 2016Institutional Communication and Public RelationsIdentifying new funding opportunities, call for papers and call for tenders. Internal and external communication.Planification of institutional events.Reports.

Associação BACKUP
Apr 2017 - Sept 2017Institutional Communication and Public RelationsProject to develop youth entrepreneurship and civic participation in the Algarve region, Portugal.Organization of events. Drawing up business plans and seeking fundings for new business projects.

Nestpick
Apr 2017 - Jun 2018TranslatorTranslation and copywriting

Toulouse School of Management
Sept 2019 - Jun 2022Teaching consumer behaviors related to AI and new technologies; ethics of AI technology; international marketing and communication.Tutoring master students and supervising master thesis in the MASTER 2 International Marketing of Innovation Research interests in consumers' behaviours and interactions with new technologies, sustainable innovation and AI ethics.
Teaching Assistant - Lecturer
Oct 2018 - Jun 2022Ph.D Candidate
Oct 2018 - Dec 2021Coordinator of Academic Workshops (Ateliers Axe Marketing TSM)
Sept 2019 - Oct 2021

Duale Hochschule Baden-Württemberg
Mar 2020 - Aug 2020Visiting Research FellowField and simulator studies on autonomous driving.

KEDGE Business School
Sept 2022 - nowAssistant Professor and Researcher | Enseignante-ChercheuseTeaching and researching on AI ethics, AI adoption and management of new technologies. Responsible for the courses DATA & AI in the Programme Grande École M2 Marketing (Marseille), and Data Analytics & AI in the Msc Marketing (Marseille, Paris, Bordeaux). Tutoring master students
Licenses & Certifications

Toeic
TOEIC® ProgramNov 2019
Qualification Maître de Conference
Ministère de l'enseignement supérieur, de la recherche et de l'innovationFeb 2022
Honors & Awards
- Awarded to Giulia PavonePrémier Prix de Thèse - Best Ph.D. Thesis Award Le Sphinx Dec 2022 The Sphinx Thesis Prize rewards high quality PhDs for their innovative methodologies in Management Sciences, Information and Communication Sciences and Education Sciences.Le Prix de Thèse Sphinx récompense les travaux des docteurs dont les travaux sont d’une grande qualité notamment sur le plan méthodologique.
- Awarded to Giulia PavonePrix Spécial Thèse du Cercle by Adetem Adetem Jun 2022 The Circle by Adetem Prize rewards theses that contribute to the knowledge in marketing and consumers behavior.Le Prix du Cercle by Adetem a pour but de récompenser les thèses qui contribuent à la connaissance et au développement du marketing client.
- Awarded to Giulia PavonePrix de la meilleure thèse - Best Ph.D. thesis award Association Française du Marketing May 2022 The French Marketing Association awards the best doctoral thesis in marketing.L'Association Française du Marketing récompense la meilleure thèse de doctorat soutenue en marketing.
- Awarded to Giulia PavonePrix du meilleur papier - Best research paper award Association Française du Marketing May 2022 Every year, the AFM awards the best research article presented at the AFM conference.
Languages
- spSpanish
- frFrench
- enEnglish
- itItalian
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